Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Season
- Theme
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
- loungewear
- Leisure Wear Nightwear Suit Nightdress Nightgown Pajama Pants Strap Nightdress Sleepwear Maternity Dress
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Princess Style Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-01 46801
March 2024 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-03-25 73327
Teenage Life -- A/W 24/25 Lifestyle Insight of Gen Zer
This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.
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2024-03-06 80723
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-02-29 72152
Vitality Winter Color -- The Color Trend for Down Jacket
The 25/26 autumn/winter cotton down jacket offers a wide variety of color options, including low saturation and high brightness pink colors, practical commuting neutral colors, and a small amount of high saturation bright colors. The cool and warm colors complement each other, ensuring the practicality of the colors. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors. (This article analyzes colors in order from left to right)
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2024-02-29 83939
January-February 2024 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-01-05 118277
December 2023 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2023-11-30 87477
The Color Trend for Women's Knit Pullover
The colors of the 2025 spring/summer sweater pullover present a fresh pink color and bright colors with a certain saturation, adding a variety of choices to the single item. The color is casual, youthful, energetic, and unique yet natural, stimulating a strong color charm. As a key sweater item, color plays an important role in consumer purchasing decisions. This article combines the most representative brands of current pullover products, spring and summer fashion shows, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for the direction of color development in the new season.
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2023-11-09 92880
The Color Trend for Women's Pullover
Sweater pullover with moderate purity and saturation color, combined with warm and cold tones, adds a variety of options to the item. As a key item of sweaters, color plays an important role in consumer purchasing decisions. This article combines the most topical brands, spring and summer runway, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for color development and supplementation in spring and summer 2024.
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2023-10-18 104516
Vibrant Pastel -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.
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2023-09-18 99941
A/W 24/25 Key Trend for Women's Down Jacket
This article brings together key trends and reference development points for 24/25 autumn/winter cotton and down products, including macro trend perspectives.
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2023-09-05 178565
2025 White Paper on Trend (Part Two)
From the era of progress to the era of resilience, the economy enters an important stage of transitioning to the next cycle. "New resilient driving force" is the key to moving towards a new stage. The economy needs the ability to flexibly adjust industrial structure and promote innovative development in order to cope with new market environments and changes in consumer demands. When consumption presents polarization and multipolar phenomena, the industry is in a completely new stage. The ability of resilient driving force determines whether companies have the ability to seize a broader market and consumer base, and it will drive future economic development.
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2023-08-01 107176
Colorful Warm Winter -- The Color Trend for Women's Knit Cardigan
24/25 autumn and winter cardigan items rotate between dazzling colors and unique base colors to create tension and practicality. As a key transitional item for autumn and winter, colors play an important role in consumer purchase decisions. This season, while maintaining practicality, the richness of colors has been increased. This article combines the most topical brands and futuristic colors to extract 8 key colors, providing a more comprehensive reference value for the development direction of new season colors.
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2023-07-17 119027
New Romantic Tones -- The Color Trend for Women's Shirt & Pullover
Spring 2024 shirt collection features individual pieces that strike a balance between saturation of moderate colors and unique basic colors, creating a sense of tension and practicality. As a key item for all seasons, color plays an important role in consumer purchase decisions. This season, while maintaining practicality, the brightness and richness of colors have been enhanced, while reducing saturation to emphasize the index of wearability and the texture of the individual pieces. This article combines the most topical brands of the moment and extracts 9 key colors, providing a more comprehensive reference value for the development direction of colors in the new season.
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2023-06-20 94182
Dopamine Cardigan -- A/W 24/25 Silhouette Trend for Women's Knitwear
Dopamine colors continue into the autumn and winter seasons with cardigans that are suitable for various occasions, including social events and commuting. There are V-neck cardigans for casual fashion, V-neck cropped cardigans that are easy to wear and match, V-neck mid-layer cardigans that can be worn inside and outside, and delicate polo cardigans for casual elegance. The elegant stand-collar cardigan, classic crewneck cardigan, exquisite Chanel-style cardigan, and special straight-collar cardigan are all available. This article provides a comprehensive analysis of 24/25 autumn and winter women's dopamine knit cardigans from eight different perspectives.
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2021-12-10 379955
Deed -- The S/S 2023 Theme Trend
Just like signing a Faustian contract, technology and machines take people to a virtual addictive mirror. They are controlled and defined unconsciously. People are immersed in the unreal sensory stimulation in the virtual world, and they make contracts for infinite scientific power. With the clear differentiation of human's society, there come a small group of people who insist to themselves and celebrate excessively avant-garde fashion. More pioneering brands and experimental designs are shown to encourage people to get rid of the restrictions of deeds.
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2021-09-23 125388
Universal Korean Style -- The Clothing Collocation for Women's Denim
The era of quality and leisure stimulates consumers' longing for comfort and safety. Durable and stylish denim has been the first choice to reform the wardrobe. The clothing collocation of denim in S/S 2023 is tend be more comfortable and natural, which also exudes a Korean accent. Basic and versatile items in refreshing and healing colors are paired to complete the look of good girls, and we call this look "universal Korean style".
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2021-09-01 116791
Sweet Young Lady -- The Clothing Collocation of Womenswear
Young lady style with a big audience often uses complex decorations in design. Lace/gauze dress and jacquard outerwear are the noteworthy points in autumn and winter. This report will demonstrate how those designer brands group items together through the introduction of gigot-sleeve top with shirred dress, multi-layer cocoon puffa jacket, cropped outerwear with pencil skirt, dress with knitwear and jacquard coat with gauze skirt.
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2021-08-31 199302
Switching Fantasy -- The Design Development of Womenswear Theme
New generation's clearer recognition of the relationship between individual and the world has experienced the impact and integration of multi culture, which can reflect the evolution of independent mindset and aesthetic. Impulsive spirit calms down in the updating living conditions. With the rise of natural confidence, there are more and more bold dream makers, who creates multiple interlaced spaces in their own world. Every unique individual should be appreciated in this inclusive and free condition.
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2021-06-08 130980
Youthful Formula -- The Clothing Collocation of Women's Knitwear
The youthful clothing collocation of knitwear will not be limited by particular occasion or style, and a more diversified fashion trend is shown in A/W 22/23. Mixed sweetness, retro and leisure form a new fashion. Knitted vest, cardigan, pullover, sweatdress, trousers and dress are collocated to present newness and youthful vitality.
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2021-05-21 86099
Aragaki Yui -- Preppy Style
International star Aragaki Yui and Hoshino Gen launched their marriage news through office before May 20. The preppy style image of Gakki in her well-known drama Sky of Love has affected many girls. This report will demonstrate the looks of preppy style through the introduction of key brands Philosophy di Lorenzo Serafini, Celine, and Thom Browne, and the clothing collocations of fashion bloggers.
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2020-11-16 136132
Clear Layers -- Clothing Collocation for Womenswear
Pressure and anxiety in reality drive us to long for beautiful dreams, which leads to the birth of many virtual and dreamy objects. As for clothes, more and more sheer and light items keep rising. In S/S 2021, clothing collocation pays more attention to layered match between lightweight items, rather than complementary items such as cover-ups. Multiple clear layers make the styling vague and light.
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2020-10-18 185781
Chinoiserie -- Theme Design & Development for Womenswear
Theme Design & Development for A/W 21/22 Womenswear
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2020-10-16 113777
Temperance -- The Silhouette Trend for Women's Knitwear
In the post-coronavirus era, the market reveals a conservative trend, and voluminous, dramatic silhouettes gradually become subdued and temperate. In S/S 2022, young lady style knitwear continues the S/S 2021 trend that underwear structures get more and more ready-to-wear, and will get fitted and shrunken in proportions. Fitted and cropped silhouette is mostly seen on the lifted waistline of tops (pullovers, polo shirts and vests) and high-waist bottoms. Stitches, colors, embroidery, bowknots and patterns highlight a lively and playful side of young ladies.
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2020-09-27 126006
Vests -- Clothing Collocation for Womenswear
In S/S 2022, vigorous basic items prevail. As a complementary trans-seasonal item, vests becomes more important. They will pair with dresses and shirts, creating a casual and mixed vibe. The styling pays more attention to a languid and comfy feel, and offers more possibilities. Non-negligible decorative mesh vests and decorative vests will be key items for individuality-inspired consumers.