In the spring and summer of 2025, the young lady style dress emphasizes more on the beauty, agility, and soft and carefree lightness. On the basis of practical silhouettes, the single piece presents a new style through clear and transparent colors, soft and exquisite fabrics and craftsmanship, romantic and diverse floral patterns, and ingenious and diverse local details. This article combines the most representative brands at present, bringing more reference value to the design trend of the new season from six directions: color, fabric pattern, craftsmanship, details, silhouette, and single item matching.

With the continuous turbulence of the global economy and society's focus on sustainability issues, this wave of logo craze is approaching its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become the mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes the retrospection of history and culture, paying tribute to brilliance and seeking inspiration and enlightenment from it, while re-creating and deriving in a unique way. "Romantism Epic" reflects the longing and pursuit of the past, combining ancient elements with modern innovation, creating a world where tradition and culture intertwine, interpreting timeless artistic beauty and magnificent echoes. It explores the potential of culture, injecting new vitality into the fashion industry. While paying attention to current trends, it also values the accumulation of history and the inheritance of culture.

With the continuous turbulence of the global economy and the society's concern for sustainable issues, this wave of logo frenzy is nearing its end. Reshaping modern luxury, strengthening brand DNA, and cultural heritage will become mainstream strategies for brand development. The theme of "Romantism Epic" emphasizes a retrospective look at history and culture, paying tribute to its glory and seeking inspiration. It aims to recreate and derive from the past in a unique way. "Romantism Epic" embodies a longing and pursuit for the past, combining ancient elements with modern innovation. It creates a world where tradition and culture intertwine, showcasing an artistic beauty that transcends time and echoes with brilliance. It explores the potential of culture and injects new vitality into the fashion industry. It pays attention to current trends while also focusing on the accumulation of history and the inheritance of culture.

Korean version of the little lady's denim is one of the preferred fashion styles in the domestic market. With the increasing influence of the Korean wave culture, the market demand has been continuously growing. Korean-style women's denim has gained wide recognition and popularity in the domestic market. The denim style combines Korean-style ladylike, cool and trendy, and Korean-style minimalist elements. In terms of overall style, it emphasizes natural, comfortable, and casual lines, presenting a Korean-style minimalist and gentle ladylike style with fresh colors and simple patterns. At the same time, it emphasizes the concept of self-indulgent consumption, focusing on texture and comfort. Korean denim items pay attention to the delicate handling of details, often incorporating elements such as ruffles and puff sleeves to make the designs more sweet and in line with the characteristics of Korean-style ladies.

Suspense Drowning describes a group of people who break free from the constraints of mainstream society, and enjoy being themselves by expressing their individuality. They can be sweet, rebellious or whimsical in a digital world where they indulge their hearts’ desires. They embrace both nostalgia and future technology, constantly exploring new things and seeking new experiences that satisfy their content cravings for the future. Although this group is niche, they possess a strong and unique consciousness, and respect diversity, allowing each individual to find what they love.

Chinoiserie style is now popular among fashion brands throughout the world. Youth womenswear and minimal styles integrate traditional elements as florals, peaches, cranes, bamboos and ancient paintings into fashion design to present a perfect combination between fine textures and elegant spirit.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

In the long-term limited and monitored life, people want to break through the restraint in darkness. Y2K style has already been the channel for young women to release their emotions and pressure. Limitless dressing in daily scenes gives different experiences. Rich saturation is the key point. Fabrics and accessories with metallic luster catch eyeballs. Besides, cropped silhouettes and bared skin strengthen the Y2K feature.

Sweet Hotties -- The Design Development of Dress

Driven by the tonality of youthful ladies’ wear, this romantic collection is presented through differing silhouettes and details, creating a wardrobe for commuting and everyday dressing. Bare-midriff crop has been the main silhouette, while cutout becomes the key detail. Furthermore, new on-trend colors are also added to interpret the romantic dressing aesthetic.

The coming sunny spring is a good season for outing. Bright colors and refreshing prints create a pastoral tonality. A sweet and romantic capsule is presented.

The theme Joyous Emotion presents young generation’s desire for optimism through extremely positive colors. Sunny tones and delighted brights renew denim must-haves and satisfy consumers’ expectation for self-expression. The development of denim is also more diversified. Fashion designs and the casual atmosphere are integrated with healing colors to meet the new requirements.

Theme Design & Development for A/W 21/22 Womenswear

The design craze of the classic retro style activates the vitality of retro products. The atmosphere full of insecurity and fear makes people look forward to beautiful and hopeful things. Under this background, luxurious retro court style is awakened, so people can face the terrible circumstance with a positive and optimistic attitude. This trend is also combined with unsalable products, catering to sustainable design concept. The unique appearance contains the charm of vintage, and the nostalgic keynote enhances the value and significance of products.

Resource waste and environmental pollution brought by fast fashion enhance our awareness to sustainable fashion. Customers get tired of stereotyped products and long for something undiscovered, historic, storytelling and souled. The organizers of S/S 2020 Paris Fashion Week initiate Good Fashion Paris campaign to bring together industry insiders on sustainable development. France has legislated against excessive waste in the fashion industry: luxury brands are not allowed to burn clothes! We reflect on the excessive mechanical aesthetics, and take the past as experience. Just like during the Victorian era, Belle Époque and the transitional period from Industrial Revolution to monopoly capitalism, we call for art restoration, reinterpret classical decoration and resist excessive waste of resources by fast fashion.

Influenced by the restoration of art, the young lady style for S/S 2021 brings decorations and the voluminous feel back to the public view. Retro Victorian, Baroque and Rococo aesthetics gets rid of seriousness and dullness, and appear in clothing playfully and ethereally. Influenced by this style, the young lady style pays attention to the decorativeness and richness, and uses the maximalist aesthetics to create more good-looking clothing collocation.

Resort style is the key style of dresses in spring and summer. According to catwalks and big brands, proportions of the dress in sheer gauze, the slip dress, the press-pleating dress and the dress with sequins gradually increase. In terms of patterns, wide and narrow strips, spliced irregular pop stripes, and floral prints with simple lines and contrast colors become major patterns for dresses in spring and summer.

Sweet and opulent fabrics, vintage floral tones, bust and waist constructions and same-style dressing are highlighted. Slim and refined silhouettes are emphasized for rich dressing.