Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Forging Ahead -- The Silhouette Trend for Men's Jackets
With the improvement of people's living standards and consumption awareness, it has become an important trend to escape from the city and embrace nature. Currently, we have to stay at home because of the outbreak, and it's a good time to learn and recharge ourselves. And we can also know about how to travel outdoors responsibly and to be more fashionable when wearing outdoor clothing. A comfortable jacket is key to outdoors. The hooded jacket, the pullover jacket and the stand-collar jacket combine the neat cutting with rich colors, bringing more diversified design language to jackets.
Immersive Weekend -- The Fabric Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Data show that outerwear made of recycled polyester in the UK and the US grow sharply year on year. The exploration of new protective materials and forward-looking design is getting more and more attention from brands and designers.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Functional and Fashionable -- Clothing Collocation of Men's Chinese Fashion T-shirts
Actually, when Chinese designers integrate their own design style, personality and life attitude into their designs, the Chinese fashion is born. With the arrival of the new century, people will gradually shift their focus from living in the present and recalling the past to the future due to their confusion and longing for the future. Thus the futuristic and technical functional style will be an important developing direction for S/S 2021. The strongly functional deconstructed T-shirts and fashionable hooded T-shirts are worthy of attention in S/S 2021.
Function Extension -- The Silhouette Trend for Men's Functional Sweatshirts
The functional style is very popular currently. And fashion function combines fashion with function. The loose silhouette is core. Multiple pockets make the clothing layered and portable. Pocket is not only the practical structure, but also an important decoration. 3D pocket strengthens the functional feel. Drawstring and decorative lines make the clothing functional and beautiful. Detachable designs endow the sweatshirt with many clothing collocations.
Statement Decorations -- The Accessory Trend for Men's Sweatshirts
Sweatshirts are breathable, comfortable and warm, so they are favored by leisure menswear and many fashion brands. Accessories are important in sweatshirts, and renew the sweatshirt in A/W 20/21. In this season, individual chains are eye-catching. Exaggerated proportion, silhouette sense and funny designs are applied to create popular sweatshirts. Functional nylon tapes and creative hood string optimize the item.
Dynamic Sport Style -- The Pattern Trend for Menswear
With the improvement of living quality, physical health becomes one of the most important concerns of modern people, and sports have become a fashion of urban slow life. Many people choose to run at night or go to the gym after a long day at work, so good-looking and comfortable sportswear is needed.
Reversed Future -- S/S 2021 Theme Trend
The forecast for the S/S 2021 is based on future visions in next decades. Many visions become real with the support of technologies. And some visions become the charming future that never happened. Many contemporary art imitations of early futurism are known as retro futurism which combines retro style and technical futuristic style to bring a retro and sci-fi feeling. Flowing colors and lights can be used to strengthen the retro and sci-fi visual impact.
Immersive Weekend-S/S 2021 Theme Trend
People escape from the pressure of the city and embark on a journey to the distance, in order to find a new blend of youth and nature. As Fernando Pessoa said in The Book of Disquiet, I am willing to live a different life in the distant land. They roam freely in the boundless sky, and search for the comfortable place in the bottom of heart. Each departure is to meet a better self. The outdoor world becomes a desirable place of the soul whether because of the original intention of human, or the call of the nature. They embrace the nature, immerse in the weekend time, perceive the connection between man and nature, and live a different life to interpret the casual outdoor style and reshape self.
Absolutely Protective- The Craft Trend for Women's Sports Outerwear
The outdoor style continues to influence urban sportswear, and functionality and utility become the focus. As outdoor elements will continue to drive the development of women's street wear, the physical and psychological requirements of outdoor sports are no longer a reason to restrict women. Functional details will be gradually developed and become younger. Different designs can meet demands of different body parts, such as adjustable cuffs, drawstring in the waist, underarm breathable zipper and so on. These designs can also make style more attractive and provide energy for the wearer.
Grape Juice- Evolution of Menswear Colors
With the rapid development of current technology, the boundary between reality and virtuality is increasingly blurred. Decadent aesthetics is created by the mixing of elements such as street, function and the virtual world, and it brings an opportunity for the technical street fashion in future city. Mysterious dark grey purple is gradually replaced by appealing grape juice which becomes the representative color of futuristic rebellious colors in A/W 20/21. And the following is dynamic and energetic bold colors beyond reality, finally showing the unique street fashion aesthetics.
Suits- The Silhouette Trend for Women's Suits
According to latest domestic market dynamics, the S/S 2020 four fashion weeks, and hot items of star and bloggers, suit will be the next popular outerwear item. This report abandons regular suit styles, and collects novel designs of suits from perspectives of the waist, the shoulder line, plackets, the neckline and fabric change of basic styles. These creative suits provide novel styles for the avant-garde fashionable brand, the athleisure style, the lady style and the young lady style.
Utility- Clothing Collocation of Girls' Sweatshirts
Under the influence of environmental protection and sustainability, this season sweatshirts tend to be practical and versatile. Apart from conventional jersey, fleece fabric becomes hot. The oversized loose silhouette is welcomed. Functional woven fabrics, half-open zipper in the neck and pockets make sweatshirts functional, changeable and versatile. Color-blocked mock-neck with ribs and striped v-neck add novelty to the simple style.
Fashionable Adventure- The Silhouette Trend for Men's Jackets
The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.
Crafts- The Pattern Craft Trend for Kids' Sweatshirts
In terms of pattern craft for sweatshirt in new season, printing craft is still the main pattern craft. Artistic and technical patterns get more attention to pursue the individual fashion. Jouetie makes a strong visual impact with its pop color changes. The pattern of simply drawn color blocks is still popular for sweatshirts. The mixing of multiple crafts is gradually increasing.
Intelligent Production- The Silhouette Trend for Mens' Trench Coats
The functional trench coat combining military, outdoor sports and workwear elements is full of functionality and the technical sense. This becomes one of the most popular silhouettes currently. It has the mysterious and cool silhouette and is suitable for changeable weather when people are in the commute or outdoors. This mysterious and dark functional aesthetics is popular in the fashion world. With the youngsters' special pursuit of unique individuality, this silhouette gradually takes up a small proportion and becomes the necessary item in autumn.
Interstellar Blue- Color Evolution for Menswear
Chip blue of 19/20 A/W expresses our imagination about future life and gives a cold feeling of the industrial style. The breakthrough of information and technology, and the popularity of sci-fi TV series inject the unique sci-fi feeling to chip blue. Interstellar blue originated from the universe has the unique neutral charm and becomes a major trendy color of 20/21 A/W. It can be combined with technology and outdoors theme concept to interpret the unique charm of sports in the future.
H+ -- Thematic Design&Development of Menswear
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Ingenious Upcycling- The Creative Fabric Trend for Womenswear
Exquisite appearance and cultivating consumers' sustainable awareness have become the mainstream of new consumption. The demand for individuality and limited items is also getting stronger, which has driven the market's demand for retro upcycling looks. Inspirations are drawn from the routine to upcycle old materials, to deconstruct and creatively transform classic fabrics and the best selling goods in the past. Old practical materials, retro elements, the garage fabrics and accessories are applied to upcycle overflowing items, endow products with the real sustainable meaning, and make the old materials and unsalable fabrics vigorous again. Regenerated fibers create a natural color mixing impact, individual and creative. The details of old clothes and unsalable fabrics are artistically hand-made, such as splicing the cuff and the collar to shape the new appearance, show nifty and eye-catching effect, and create the unique sustainable items.
Diversity – The Trend of Tapes for Menswear
Modern apparel is much richer. Tapes are applied to the proper sliced places or structural lines to add interest. Subtle and refined decorations, color combinations and splicing make changes to structures. Patched colors varying in brightness add a clearer layering effect. Tapes made of different materials and with a variety of colors and patterns, the contrast between fabrics and tapes add a striking structural visual.
Extraterrestrial Horizon -- The Thematic Fabric Trend for Menswear
It has been 50 years since humans landed on the moon. Humans never stop to explore the universe. Digital technology inspires the space design idea. In this new season, futurism is merged with outdoor technology to explore "Extraterrestrial Horizon". Event 1: The Chinese space station was named Tian Gong. The core techniques have been tested and workable. The station will be completed by 2022. Event 2: On April 17, 2019, Mars Base 1 was opened in Gansu, China. People could experience the life on Mars. Event 3: Chinese sci-fi film The Wandering Earth was a great success.
The 2D World -- The Pattern Trend for Womenswear
Brands like to collaborate with anime characters in One Piece, Gundam and Your Name. Cartoon patterns nod to classics and make a statement.
Renewed Details -- The Craft Trend for Boy's Jeans
For A/W 20/21, utility and layering-effect contrasting biowash and dimensional functional pockets are key. The classic worn-out patches add a western feel. Spraying provides an unexpected artistic twist. Zippers, prints also play a key role.