With the popularity of outdoor sports and the trend of functionality in men's fashion, the 24/25 autumn and winter men's cotton down jackets continue to pursue innovation and change while maintaining their classic and practical silhouette. In addition to the reproduction of classic contours, one can also see the innovation in styles or details. This report focuses on the analysis of functional workwear-style down jackets. Through the analysis of the silhouettes of functional workwear down jackets, workwear vests, double-layered down jackets, and pull-on sweatshirt, more creative iterations are incorporated into the design of autumn and winter down jackets.

Men's shirts, as one of the important categories in the young consumer market, have incredibly innovative silhouette designs this season. This report is based on Urbancore's style concept for design and development, including cyberpunk shirts, workwear-style shirts, mock-layered shirts, and deconstructed shirts. In addition, we have also added a series of new styles developed by POP to enrich consumer choices.

The Silhouette Trend for Lightweight Down Jacket

Having experienced epidemics, wars, and changes in industries, people's spirits have long been burdened. The deformed "long shirt" is like a shackle, bound hard to breathe. The impact from the outside world has prompted contemporary young people to deeply contemplate the ways in which humans interact with nature. This inner pursuit drives the meaning of outdoor sports to shift from simple relaxation and escape to deeper thinking, exploring inner ideals and cultural tension. At the same time, people's perspectives are also extending towards the mountains and rivers of our motherland, driving urban communities in reinforced concrete forests towards a broader world, breaking away from their current identities, integrating into the mountains and countryside, and emerging into the wilderness.

Considering the current consumer trend, people are increasingly focused on spiritual needs and practical value. Therefore, lightweight and thin autumn down jackets have become one of the most popular trends in the down jacket market. This trend will continue to occupy a high proportion in the future and focus on practicality and versatility, becoming one of the preferred forms of down jackets in the autumn and winter seasons. At the same time, while emphasizing basic styles, attention is given to cross-border and cross-seasonal silhouette presentation, constantly refreshing the fashion. These autumn down jackets are not only suitable for wearing in the autumn and winter seasons but also very suitable for wearing in the spring. Consumers can mix and match freely in different seasons to create their own fashion sense. This not only provides consumers with more choices in warmth but also becomes a perfect combination of fashion and practicality, highlighting the increasingly personalized and fashionable consumer demands.

Down jacket is the most important item in Fall/Winter. Cropped jacket and pull-on puffer interpret the avant-garde fashion. These smart fashion silhouettes allow wearer to be fine in multiple occasions. Quilted shirt jacket offers the trans-seasonal looks. The cinched-in waists of down jacket are both chic and comfortable.

Driven by personal needs, sport boom and metaverse trend, the basic silhouettes of t-shirt and polo are fused with blokecore, wasteland techwear and chic fashions to develop essentials for streetwear markets. With the popularity of football, the vintage jersey is optimized to meet the daily lives. Mock-layered techwear and distressed tee are extremely stylish. Patchwork and deconstructed elements are integrated into polo shirts for rejuvenation. Loose-fit crewneck t-shirts bring new inspirations to fashionistas.

Deconstruction design still plays an important role in menswear development. In this season, deconstruction accents the structural tailoring and is also fused with different forms of patchwork for updating. Deconstruction also promotes the reusing and upcycling of materials, and endows designers with more thinking patterns. With the continuity of functional elements and pragmatism, the deconstructed designs with detachability are presented by many brands. Fine cuts and structural designs improve the styling of multiple pieces. Besides, imbalanced, asymmetric deconstruction offers more highlights to individualized consumers.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.

In this modern urban lifestyle with faster pace, practical, comfortable and individualized streetwear is loved by more people. Meanwhile, long-restricted people are willing to escape from city and embrace the nature, which forms a commuting and outdoor high-street style. Practical pocket design, handmade dyeing, functional fabric, and heterogeneous splicing endow daily items with diverse practicality and futuristic fashion.

As the mainstream category of kidswear, outerwear attracts consumers in S/S 2022 for its cross-seasonal practicality, comfort and multiple functions. Lightweight paper-like protective fabric is suitable for functional sportswear. Translucent polyurethane fabric is both rainproof and sunproof. Elegant dust shirt and advanced JK suit are also the trendy items.

The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. Vintage faded knit fabric interprets the fearless color of youth. Retro stripe-check fabric salutes to the street culture. Coated nylon and protective cotton blend fabric protect the free and reckless youth through the comfortable functionality.

In this unstable period, purity shows its strong cohesion and healing power. Environmental fiber, plain texture, traditional craft and retro denim are exploring the durable comfortable fabric for both indoor and outdoor. We need to protect the nature through sustainable and recyclable craft, and we also need to protect ourselves from nature via outdoor design and comfortable wrapping protective products. A/W 22/23 denim pays more attention to the comfortable plain fabrics, such as retro sustainable denim, recyclable textured denim and distressed denim, which can stimulate people's desire for wearing classic denim in daily lives.

Along with the developing and updating textile industry, the number of rational consumers is continuously rising. The practical items are more popular among consumers. As one of the most important items in S/S womenswear, the practical shirts mainly using soft and bright colors to enhance the visual effect, and the application of new functional fibers brings a fresh and enjoyable dressing feeling. New lotus fiber striped fabric, Tentea fiber checked fabric, elegant milk fiber striped fabric, non-iron liquid ammonia fabric and eco-friendly bamboo fiber fabric show the innovative fabric trend for S/S 2022 women's shirt.

Practical and classic shirts drive the semi-formal leisure trend. In S/S 2022, shirts incline to be practical and multifunctional. Stripes, as a key highlight, bring low-key yet practical appearances, fit both traditional and avant-garde shirts and allow shirts to switch between telecommuting and commuting. Soft new blends are chosen. Therefore, white cotton fabrics, refined pinstriped fabrics and multicolored striped fabrics will be a key shirt fabric worth investment and offer comfort to S/S 2022 men's and women's shirts.

With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also feel empathetic and express our thoughts via futuristic mixed styling. At present, the filter reality has been extended as boundaries between people and things in different fields or attributes, and boundary between garments and crafts is also gradually blurred. Brand-new trans-boundary designs can be tried to bring a more avant-garde street style.

The internet greatly affects the consumption way of Gen Z, and subcultures like music and street events also influence their clothing. Individuality and self-expression stand out. Fashion bloggers such as Connorxel and Dominic Grizzelle grow with the internet. They love street events and fashion meetings, favor bright color contrast and retro styling, and create elevated street looks.

Boys' puffa jackets in A/W 21/22 continue creative designs of last season, and also update fashionability and warmth. Half-open sweatshirt style, baseball jacket style, long overcoat style and shirt-style puffa jackets enrich silhouettes. Color-blocking and splicing bring new designs and renew the shape of puffa jacket.

As a manifestation of the mass psychology, clothing has been influenced by all aspects of society. Under the background of the pandemic, people will focus more on the consumption for the purpose of protecting their own health and safety, and their awareness of self-protection will be further enhanced. Thus in A/W 21/22 protective clothing becomes important. The combination of urban leisure and outdoor sports enhances functionality and brings more practical designs for knitwear. Details on the head, shoulder and back will help with the design of new items.

The puffa jacket presents the rich design aesthetics and conveys a brand-new free attitude with their diversified design details. In the new season, function and protection gain constant attention, which is fully explained by Anorak and the lining worn outside. Recreating the classic is also a key design direction. Either the deconstructed mid-length style or the improved MA-1 jacket keeps the classic and blends with the aesthetics of the new generation. In addition, the quilted shirt and vest also draw much attention, which proves the importance of layered match and becomes a non-negligible direction.

Splicing is the key craft of knitwear design. Splicing with other materials enriches the change of silhouette, detail and color. Consumers also like the impact brought by mixed materials. Due to the blurred boundary between business and daily, here we analyze from the slight business style. Functional collar, cuffs and pockets are hot. Suede and textural knitwear are spliced, quite novel. The splicing of knitwear with shirt and sweatshirt is also non-negligible.