S/S 2021 Theme Forecast

With the change of trends for A/W 20/21, silhouette, fabric and crafts of women's puffa jackets are also gradually changing, which present a comfortable texture. Loose and retro puffa jackets with lapels, the lethargic shawl collar, the combination of leather and fur, and attached panels are renewed by designers.

Milano UNICA held in Shanghai Intertextile recently is an Italian fabric exhibition. Sustainable fashion becomes the hottest topic. VITALE BARBERIS CANONICO is an Italian family wool mill and the world's largest exporter of superior woolen fabrics. And it exhibits its latest achievements in sustainability: low-carbon and environmentally-friendly fabrics of H.O.P.E. series and the first sustainability report of VITALE. The houndstooth woolen overcoat under the theme of "natural colors" is made of camel hair, alpaca or Spain Moretta wool fibers. No colorants or dyestuff are used in the production, and the original color of animal hair is kept. It is in line with the opinion that natural yarns in original colors are used to make the knitwear. Therefore, the natural originality of yarns is emphasized, and noise pollution, water pollution and air pollution in wool processing is effectively reduced.

Environmental protection becomes a topic of public concern, and drives the sustainable development and innovation in various fields. Thus natural organic and recycled cotton and linen fabrics become the mainstream. Comfortable recycled flax blends, skin-friendly washed cotton and sailing striped cotton lead the soft and simple comfort fashion. Workwear and folk designs can be used for reference to create the everlasting natural and comfortable style.

In women's knitwear of new season, check is equipped with deep and shallow colors, thick and thin lines, and concave-convex pattern. The combination with sequins and splicing brings an artistic mixing visual sense. Various checks, such as "checkerboard innovation", "rhomboid checks", "combined checks" and "renewal of houndstooth", have an evergreen fashion sense. The eclectic check is leading the fashion.

The classic and traditional beauty comforts hearts cherishing things. Currently, a classic and superior scarf is warm and healing. The scarf is also a decoration for winter looks. In A/W 20/21, dazzling bright colors refresh clothing and accessories. Lively color tones are the basic color palette, and versatile.

Artificial goods are increasingly used in industry and life. The cutting-edge technologies like 5G, artificial intelligence, and VR are not only affecting people's way of thinking, but also changing the aesthetics. At the same time, the awash plastic waste raises people's concerns about the environment. In this background, fashionable colors are unnatural, synthetic, bold and shining with an artificial sheen. And they deliberately emphasize the reality to strengthen the realistic sense of life.

In 2021, digital technology is closer and closer to our daily life. New digital technology is driving innovation of sustainability. And traditional classics and nostalgia will be combined with modern digital technology. The integration of digital technology and sustainability will lead to digital transformation, which will have an impact on consumers' demand. The digital world and physical design are getting closer. The boundary between virtuality and reality is getting vaguer. In the real world where anxiety is ubiquitous, digital space becomes a way to escape from reality and to express selves. This theme combines digital artificial colors and environment colors to extract key colors in the application and collocation for underwear.

Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".

The popular items of oversized suits and cycling shorts show the classic style of the 1980s to the 1990s is still popular. We forecast the denim craft trend for S/S 2020 will adopt the grunge style in the 1990s. Placement and entire hole or frayed craft, quilting under the retro vulgar and cool style, transfer lines and pleating changes are novel and funny. Conventional handicraft, beading and sequins become popular. With the popularity of environmentalism, denim laser craft gradually replaces conventional spray paint to create rich patterns.

Under the trend of comfort, the silhouette of trousers is developing towards the direction of looseness and comfort. Wide leg structure, the strong contrast of gathered placement, the retro Disco flares and jumpsuits will be key trends in A/W 20/21.

Resort style is the key style of dresses in spring and summer. According to catwalks and big brands, proportions of the dress in sheer gauze, the slip dress, the press-pleating dress and the dress with sequins gradually increase. In terms of patterns, wide and narrow strips, spliced irregular pop stripes, and floral prints with simple lines and contrast colors become major patterns for dresses in spring and summer.

Wearing for different occasions is a heated topic in the S/S 2021. Consumers desire to be unique and pay more attention to quality and practicality of products. Craft details are splicing and ruffles hot in 19/20. The asymmetrical structure and the silhouette with a volume sense show novelty and create a sweet appearance. Thick strings and buttons are new focuses. The belt makes the swimwear more commercial.

The soft and graceful lady style is back. As one of important fabrics which show female styles, lace fully displays the elegant and romantic temperament of females. Lace is eye-catching and luxurious. And it boldly integrates fabric, craft and design to create a unique style. Exquisite lace and light sheer gauze present a light, sexy and elegant female image through the barely-there gauze.

Softness and delicacy will be next dominant trends. Seeking beauty and balance in the seemingly contradictory combination and design is a real response to the polarization of social demands. The simple and sophisticated items still have the elegant and romantic silhouette, and are added by more neutral and sports details, expressing the criticism of stereotypes and a desire to break the convention.

This report includes French slim silhouette, French v-neck dress, French Peter Pan Collar, French dress with a square collar, French retro silhouette- the short dress, and French retro silhouette- the long waisted dress. Combing with the rise of retro style in S/S 2020, this report analyzes the silhouette trend of French dresses in the 1950s.

As the world is getting more and more digitized, synthetic colors will be more and more popular. And at the same time, we witness the growth of natural colors, that people want to escape from science and technology with the growing awareness of environmental protection. Colors of simple knitwear are inspired by the nature and explore natural dyestuff. The concept of summer colors and winter colors in knitwear industry weakens gradually to make items versatile and to prolong the usable life of items. So emphasizing natural cross-season colors becomes increasingly important.

The fast development of human beings leads to the rapid consumption and extinction of resources, and makes global resources scarce and precious. We begin to reflect on the lost precious resources that we rely on for survival, and the reuse of resources has become an urgent way for the original ecology. Starting from the natural organic fabric, fabrics of Landscape Protection fully interpret the compound natural space of the recycled fabric with light and soft texture, arouse the designer's new concept of reshaping the nature, and create the new environmental protection integrating human and natural ecology. With the sustainable concept as the core, it returns to exquisite craftsmanship and handcraft. Nowadays the pace of life is accelerating day by day, it attracts unique minimalists who cherish the enduring popularity, and advocates the practical, enduring, sustainable and handmade fabrics for womenswear.

With the popularity of environmental awareness, the uncolored denim with the comfortable appearance, the denim with distressed patches, the surface printing and the reflective pressed film become a new trend. In addition, severe washes are expressed in the denim items of DIOR and become the high-proportion denim craft.

In A/W 20/21, the romantic temperament of new females updates the minimalism. The soft texture and the fluent cutting bring the different fashion and warmth to the overcoat. Apart from the vague boundary of leisure style and commuting style, exquisite details and the retro sense are still key points of the trend. The suitability for many occasions needs to be considered in the design to cater to the lifestyle of modern females. The wide-shoulder extends from S/S to A/W. The waisted detail weakens the aggressive sense and adds softness.

" Boundless" means no gender differentiation. With the rise of feminism recently, boundless neutral feature gains more and more attention. The neutral color is the permanent classic color tone, extending from 2021 S/S to 2020 A/W. The softer gray tone and the dark color tone in which black is the main color will return. Although 2021 S/S expands these two sets of colors to different directions, they can still mix with each other freely, reflecting the dual characteristics of contradictory polarization and harmonious coexistence.