Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Pragmatism -- The Silhouette Trend for Women's Shirts
The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.
Warmth and Self-healing -- Theme Design & Development for Pre-Fall 2021 Women's Knitwear
The outbreak of NCP in China, locust plague in Africa, the unknown diseases in Nigeria, and the mountain fire in Australia, make people panic and upset. However, disasters will end, and spring will come. Our tired hearts need comfort; our hypoxia body need to breathe; we need warmth to heal the soul. The soft and gentle knitwear is quite sensual and skin-friendly, which is just what we need.
Combining Two into One -- The Craft Detail Trend for Womenswear
The outbreak and the restriction of residents' going out lead to the sharp decline of customers in the market-oriented offline shopping malls, results in massive stock items, and limits the production and development plans of the fashion industry for the new season. Once again, we realize the importance of sustainable and circular designs for the clothing industry, and the urgent need to reduce the resource waste associated with unmarketable products. We need to maximize the value of the product and extend the life cycle of the product. For the new season, the design mode of combining two into one can be used to integrate the old and the new.
Re-creation of Multiple Layers -- The Craft Detail Trend for Womenswear
The current economic structure is being challenged by the outbreak, and the traditional structure is being overturned. Upset and anxiety also surround us. Under this influence, stock commodities become an urgent problem, and industry insiders also rethink the new operating mode. Redesign of clothing also brings new opportunities, and endows transseasonal items with new vitality. The commercial mode breaking rules awakens the sustainable cycle of fashion industry, rejuvenates stock products, and extend the sales period of out-of-season goods.
Gentle and Beautiful -- Clothing Collocation of The Mature Lady Style of Womenswear
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth instead of relying on men. They are aware of the importance of economic and ideological independence. Their free will shines out in history, exuding the natural beauty. Thus financially independent women will choose more diversified clothing collocation to show the sexy side and the confident side.
Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Urban Bystander -- Theme Color Trend for Women's Knitwear
Some of urban females are broad-chested, roaming in the city. We are urban bystanders. We pursue comfort and simplicity, choose stylish clothing and the minimalist match, and insists on true selves.
Visual Crafts -- The Craft Trend for Women's Trousers
Crafts of women's trousers start from a new perspective. Main changes lie in the waistband, silhouette and leg openings. Different parts of trousers are decorated by buttoned slit, self-cloth knot or layered crinkles.
Lais Lerner -- Introduction of An Artist
Lais Lerner is a Brazilian illustrator specializing in printmaking and pattern designs for womenswear and menswear. She mainly focuses on tropical jungle themed patterns, such as tropical flowers, palm leaves, parrots, woodpeckers and so on. Her patterns are finely painted and full of strong regional characteristics, with complicated lines and rich but harmonious colors. Here is her personal contact information: email@example.com
Loops and Dots -- The Craft Trend for Women's Knitwear
Influenced by the trend that knitwear gets more and more ready-to-wear, the loop yarns with a wool feel draw attention again. Compared with previous heavy big loops, fine small loops become the new trend. And the touch is softer and finer, emphasizing the granular texture of small loops. So various crafts are adopted to display the fine loops, including basic crafts like stitch and jacquard, machine embroidered applique or machine embroidery, embroidery and beads. They can be used to create all-over patterns or partial decorations.
Splendid Red -- Theme Color Trend for Women's Formal Dress
In the world of color, red is the oldest color of great research value. In the world of fashion, red has always been the dominant color. In S/S 2021, different from warm red in previous seasons, red turns towards finer cold purplish tones, endowing consumers with passionate and confident temperament.
True Sustainable Fashion -- The Yarn Trend for Women's Knitwear
The relationship between environmental protection and fashion is getting closer and closer, which is one of the most important research topics in the fashion industry in recent years. Environmental protection is not only a call. More and more brands pay more attention to environmentally-friendly capsules, and plan to cover environmental products in the main series. Fashion companies are using practical actions to carry out environmental protection. For knitwear, yarn has become the most critical link in environmental protection. More and more enterprises begin to consider whether the yarn is pollution-free, degradable, recyclable, energy-saving, low-consumption and harmless to human body. This report starts from the connection between sustainable development and knitwear, and aims at the controllable cost and quantity production to extract three key trends: recycled cotton, environmentally-friendly tencel, and recycled polyester made from polyester waste like mineral water bottle.
Buttons -- The Fabric Trend for Womenswear Accessories
In S/S 2021, the silhouette is changed and accessories like buttons also change along with the style. According to the collection of the latest information, the original metal flat buckle are widely applied to styles in S/S 2021. Resin buttons appear frequently every spring. But in S/S 2021, the most widely applied buttons are the cloth-wrapped button and the button with different materials, becoming an important trend for the young lady style.
Practical Trousers -- The Silhouette Trend for Trousers in S/S 2021
As the power women style returns, modern womenswear draws more attention from the market. And the bottom pays more attention to silhouette and functionality instead of street wear. Therefore, trousers will combine tailoring with the loose silhouette, emphasizing the leisure and practical style.
Tranquil and Comfortable -- Key Items of Women's Loungewear
In S/S 2021, as the boundary between work and life becomes more and more blurred, loungewear also becomes more exquisite. Soft touch, natural blends and sustainable organic fibers are the focus of the design. Natural blended fabrics are adopted to innovate loungewear and to ensure breathability and sustainability of the design. Natural patterns are used to enhance the attraction of jams. Soft cotton design of resort style is used to renew the night dress. Colors and printing set the keynote for bathrobes. The simple appearance and comfortable silhouette are combined with modern clothing, which is the key of core market and fashion market in loungewear.
Salute The Past and Redefine The Future -- The Craft Trend for Women's Knitwear (Crocheting)
In the 19th century, crocheting gradually became popular in Britain, America and France. It was mainly used to repair broken lace, so that the crocheted pattern was mostly flat lace. Crocheting is exposed, elastic, compact, soft and flexible. Different crocheting stitch can create different elasticity. Crocheted cutout can well integrate with clothing. It is also applied to woven fabrics like denim. But crocheting is more compatible with machine woven pieces of knitwear. In S/S 2021, crocheting will abandon the stereotype of folk style. Plain colors, melange yarns and placement crocheting are adopted to make crocheted clothing more fashionable and daily.
Dina Moshkalo -- Introduction of An Artist
Dina Moshkalo is a textile fabric designer from Moscow, Russia. She has designed many patterns mainly for dresses and sets of the lady style of the local womenswear brand, Lime. Her patterns are fine and real.
The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear
The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.
The New Year Plan -- Clothing Collocation for Women's Knitwear
The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.
Splicing -- The Craft Trend for Women's Fleece
Inspired by the urban style, fur clothing has already changed its style and integrated with more fashionable elements. Many different materials are combined, with the application of traditional crafts to bring a visual impact. The exposed inside fleece and contrast of thick and thin materials become new points. In addition, with the fast-paced life and the return of the minimalism, the transversal splicing, geometric cut splicing and splicing emphasizing the shoulder are low-key and individual. The creative quilting crafts of fleece add details, reflecting the fur clothing is getting ready-to-wear.
Japanese Magazine Style -- The Silhouette Trend for Women's Overcoats
The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.
Warm Sentiments -- The Craft Trend for Women's Knitwear (Stitch)
The fast-paced city full of competition begin to make people feel tired, and people begin to think about the balance between man and nature, man and environment, man and things. It is not only the physical need, but also the psychological need to be not crowded, and be free to stretch. This trend influences the development of knitwear, first on stitch crafts. How will the comfortable seamless unibody process create silhouettes of knitwear? The basic stitch of knitwear is inspired by the irregular pleats of DuPont paper to interpret the crinkled style. The faveolate texture brings the temperature of nature to the wearer. The flowing architectural texture renews the twill. Splashing reflects the importance of "integration" in the new season. The cold plate mark relief is combined with knitwear to make knitwear styles more 3D and inclusive.
The Healing Classic Blue -- Pantone Color of the Year 2020
A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
Neoclassicism -- The Thematic Color Trend for Women's Leather and Fur
Neoclassicism emerged in the 18th-century France and became a dominant aesthetic in imperial art during the Napoleonic era. Neoclassicism revives classics, elegant and sentimental. It beautifies reality into a classical ideal through arts. Nowadays, as retro style, health and environmental concepts prevail, people take healthy and natural culture as the model and pursue classical and harmonious forms. So designers use time-tested elements. The most significant change in clothing is the return of simplicity and classical fashion, emphasizing realistic values through elegant and rational design.