Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2024-02-29 65531
Vitality Winter Color -- The Color Trend for Down Jacket
The 25/26 autumn/winter cotton down jacket offers a wide variety of color options, including low saturation and high brightness pink colors, practical commuting neutral colors, and a small amount of high saturation bright colors. The cool and warm colors complement each other, ensuring the practicality of the colors. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors. (This article analyzes colors in order from left to right)
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2024-02-29 78906
January-February 2024 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2024-01-31 68768
Comfortable Winter -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket offers a wide variety of color choices, presenting low saturation pink colors, practical commuting neutral colors, and a small amount of bright colors. The cool and warm colors complement each other, and multiple Maillard color schemes ensure practicality. As a key clothing item for autumn and winter, cotton down jackets have attracted much attention in terms of color direction and occupy an important position in consumer purchasing decisions. In this season, the color of cotton down jackets is bolder and more innovative while emphasizing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the development direction of new season colors.
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2024-01-05 116236
December 2023 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2023-12-12 78935
November 2023 -- The Industry Insight of Womenswear
POP Women's Wear Industry Update (monthly), extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a dedicated analysis focusing on single products, styles, and hot topics, looking forward to future market trends in the women's wear industry. This issue presents important strategic directions for the future through brand trends. The following are recent industry insights and daily fashion news related to POP clothing trends. Click the link to jump to the relevant report details.
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2023-11-30 84571
The Color Trend for Women's Knit Pullover
The colors of the 2025 spring/summer sweater pullover present a fresh pink color and bright colors with a certain saturation, adding a variety of choices to the single item. The color is casual, youthful, energetic, and unique yet natural, stimulating a strong color charm. As a key sweater item, color plays an important role in consumer purchasing decisions. This article combines the most representative brands of current pullover products, spring and summer fashion shows, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for the direction of color development in the new season.
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2023-11-27 85944
Cool and Elegant -- The Color Trend for Women's Dress
According to the latest press conference research of relevant women's clothing brands, the single color of 2025 spring/summer dresses under the quiet luxury style shows a trend of lower purity and slightly higher brightness. The pure light color brings a simple and high-end visual appearance and a pure and cool color feeling. Dresses, as a key item in wardrobes, especially in the spring/summer season, are the focus of consumer purchasing intentions. On the basis of maintaining a light pink color, it leans more towards classic and practical low saturation neutral colors, which are low-key and comfortable to wear. This article combines the most topical brands at present and extracts 9 key colors, providing comprehensive reference value for the direction of color development in the new season. (This article analyzes colors in order from left to right)
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2023-11-09 91201
The Color Trend for Women's Pullover
Sweater pullover with moderate purity and saturation color, combined with warm and cold tones, adds a variety of options to the item. As a key item of sweaters, color plays an important role in consumer purchasing decisions. This article combines the most topical brands, spring and summer runway, and POP forward-looking colors to extract 8 key colors, providing more comprehensive reference value for color development and supplementation in spring and summer 2024.
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2023-10-24 98663
September - October 2023 Industry Insight of Down Jacket
Insight into the trend of POP cotton/down clothing industry, extracting important brand events, innovative brands and products in the industry, as well as cultural and artistic hotspots from this report. There is also a unique focused analysis on individual products, styles, and popular topics, and an outlook on the future market trends of the cotton and down industry
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2023-10-18 102509
Vibrant Pastel -- The Color Trend for Women's Down Jacket
The 24/25 autumn/winter cotton down jacket features a wide variety of color choices, presenting a pink color with moderate purity and saturation overall. The warm and cold colors complement each other, while some basic colors ensure practicality. As a key clothing item in autumn and winter, cotton down jackets have attracted much attention in color direction and occupy an important position in consumer purchasing decisions. This season's cotton down jacket colors are bolder and richer without reducing practicality. This article combines the most topical down jacket brands and POP forward-looking colors to extract 9 key colors, bringing more comprehensive reference value for the new season's color development direction.
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2023-09-18 97014
A/W 24/25 Key Trend for Women's Down Jacket
This article brings together key trends and reference development points for 24/25 autumn/winter cotton and down products, including macro trend perspectives.
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2023-09-08 113545
The Color Trend for Women's Suit
Spring and summer 2025 suits present colors with a grey undertone and classic practical neutral colors, adding a brand new casual texture to the single items. As a versatile fashion item, suits play an important role in consumers' purchasing decisions. The colors of the Spring and summer 2025 suits are fresh and elegant, while also embracing practical neutral colors. Instead of suppressing the vitality of a casual and youthful attitude, these colors possess a unique and natural atmosphere that can inspire strong color accents. This article combines representative brands of current suit single items and color trends to extract nine key colors, providing a more comprehensive reference value for the development of color direction in the new season.
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2023-08-01 105204
Colorful Warm Winter -- The Color Trend for Women's Knit Cardigan
24/25 autumn and winter cardigan items rotate between dazzling colors and unique base colors to create tension and practicality. As a key transitional item for autumn and winter, colors play an important role in consumer purchase decisions. This season, while maintaining practicality, the richness of colors has been increased. This article combines the most topical brands and futuristic colors to extract 8 key colors, providing a more comprehensive reference value for the development direction of new season colors.
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2023-07-31 92011
Textured Winter Color -- The Color Trend for Women's Pants
As a key item for autumn and winter, the simplicity of trousers allows for minimal fluctuations in their silhouette details, making color increasingly important in consumer decision-making. In the 24/25 autumn and winter season, trousers go beyond practical colors and expand their color range, giving conventional colors exquisite variations to cater to both practical wearability and product texture. This article combines the most topical brands of the moment and extracts eight key colors, providing a more comprehensive reference value for the development direction of new season colors.
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2023-07-17 117835
New Romantic Tones -- The Color Trend for Women's Shirt & Pullover
Spring 2024 shirt collection features individual pieces that strike a balance between saturation of moderate colors and unique basic colors, creating a sense of tension and practicality. As a key item for all seasons, color plays an important role in consumer purchase decisions. This season, while maintaining practicality, the brightness and richness of colors have been enhanced, while reducing saturation to emphasize the index of wearability and the texture of the individual pieces. This article combines the most topical brands of the moment and extracts 9 key colors, providing a more comprehensive reference value for the development direction of colors in the new season.
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2023-06-09 92996
Liminal Officecore -- The Design Development of Womenswear
Officecore is essentially a cultural phenomenon centered around the workplace, particularly virtual styles set against an office backdrop. The highlights of this style are found in the personalized details of basic workwear, which pursue unconventional designs within the confines of office attire. By incorporating non-traditional design details into basic items, individuals seek to achieve a sense of rupture and asymmetry through restrained and studious thinking.
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2023-05-31 87451
The Detail & Craft Trend for Parka
This report focuses on the craftsmanship and design details of parka jackets, providing comprehensive guidance on aspects such as colorful fur linings, integrated collars and hoods, adjustable features, multiple pocket configurations, layered silhouettes, and windproof designs. It also summarizes key trends in parka jacket design. By incorporating the latest releases from international leading brands and practical craftsmanship techniques, this report aims to offer insights and inspiration for design application.
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2023-04-24 114352
The Color Trend for Women's Dress
One-piece dresses in the style of middle-aged women in A/W 24/25 achieve an effective balance between practicality and aesthetics by choosing colors with moderate saturation. As a highly sought-after item all year round, color plays an important role in consumers' purchasing decisions. In the previous season, the color of one-piece dresses emphasized the sense of stability and versatility in autumn/winter, with gray tones being widely popular. In the new season, while maintaining practicality, the brightness of colors has been increased, emphasizing uniqueness and attractiveness. This article combines the most topical brands and selects nine key colors for analysis, providing comprehensive reference value for the development.
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2023-03-15 107922
Natural Palette -- The Color Trend for Women's Leather & Fur
A/W 24/25 leather and fur present a delicate and elegant visual effect through natural neutrals. As the most critical item for autumn and winter, the color direction of leather and fur has attracted much attention. The leather and fur for the A/W 23/24 tend to be a soft and classic urban color scheme, bringing a practical and gender-neutral natural visual effect. The color scheme for the leather and fur in the A/W 24/25 is full of natural texture and meets the sustainable concept. It is best used in large areas, and colors that are not too eye-catching are also the most versatile. This season, a total of 8 key colors have been extracted, bringing a more comprehensive reference value for the new season's color development.
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2022-07-29 79141
Warm Wool -- The Silhouette Trend for Women's Leather & Fur
This report about woolen products focuses on pragmatism to adapt the changing lifestyles. The daily and practical silhouettes of jacket and coat match the lifestyle of modern women. Chic crewneck jacket underlines women’s temperament; retro cropped jacket displays the beauty of body curves; belted overcoat is casual and laid-back.
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2022-03-25 142340
A/W 23/24 Women's Knitwear Keywords
Silhouette is still the key to developing knitwear in A/W 23/24. Middle-length vest extends the shoulders and presents casualness; popular undershirts are joined by feminine tailoring and delicate accessories to improve the charm; the special silhouette of curvy pullover covers the body defects on arms and buttocks, while the use of pale colors is rather graceful; the stitching of cardigan is diversified; functional jackets pay more attention to heaviness and patchwork; minimalist knitted dresses are more suitable for office ladies.
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2021-12-15 387259
Multifaceted Player -- The S/S 2023 Theme Trend
The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.
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2021-12-13 335170
Retro Time -- The S/S 2023 Theme Trend
Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and reinterprets the highlights of that classic, golden age.
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2021-09-16 239243
Visions -- The Design Development of Womenswear
In the post-epidemic era, the entire world is waiting for the awakening of design concept in China. Cultural confidence and consumption upgradation inject powerful aesthetic energy, which leads to the birth of a healthy, positive and sustainable design ecology. Wabi-sabi aesthetics neglect the current consumerism. Every ancient, shabby and even destroyed thing has it own story. We should empty and purify our souls to accept and watch this world from a new perspective.