Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Fashion of Free Size -- The Key Item Trend for Women's Underwear
Light, comfortable and breathable qualities upgrade underwear. Daily underwear also refers to fitness clothes and dancewear. The elastic free size style is the major point. Wireless structure, elastic fabric and elastic foam padding create natural shapes. Soft knitted fabric is combined with seamless edges, creating invisible items. Underpants and thongs are combined with high-waist design, bringing stronger support. They can be paired with fitness clothes and loungewear. Classic retro styles inspire the basic items and details. Crisp silhouette, seasonal bright colors and exquisite neutral colors make the design more modern.
Revival of Monogram -- The Pattern Trend for Womenswear
Monogram has a century-old history in the fashion industry, serving as a status symbol for its users and a taste label for mega brands. Nowadays, monogram weakens the noble feel, blends with modern elements and returns back. Billie Eilish, a super star, is also keen on the bootleg monogram.
Home Vacation -- The Silhouette Trend for Women's Underwear Sets
Influenced by the pandemic, consumers change the way of holidays because of not only the attention to health and environment but also the finance. Holidaymakers prefer the restorative vacations not far from where they live. Underwear sets also gain much attention. Retro underwear gets simplified, and fashion items also absorb the design elements of fitness wear. Comfort runs through all underwear, and simple versatile shapewear is popular with the young market. Practical value and end use are priority.
Hand-written Letters -- The Pattern Trend for Womenswear
Hand-written letters are warmer than printed letters. The joined-up writing is especially in line with soft womenswear. Zegna's official Instagram often conveys greetings and positive energy to fans through handwritten letters, quite amiable.
Two-mile Clothing -- The Silhouette Trend for Women's Loungewear
Just as what we mention in Don't Miss Any Opportunity in Crisis -- The Breakout of The Clothing Industry Under The Plague, the fashion industry has been transforming already, but the pandemic brings subversive changes like a catalyst. During the pandemic, consumers have to stay at home, so comfortable clothing becomes a field to expand the market. Currently, with the rise of telecommuting, consumers need comfortable clothing fit for home and going out, which brings luxurious loungewear and pyjamas. Telecommuting has an impact on conventional commuting clothing and gives birth to the two-mile clothing.
Ancient Star Map -- The Pattern Trend for Womenswear
Star map accurately depicts persistent features in the night sky. The Dunhuang star map is the oldest surviving map in the world, and now it's in the British Museum. The western star map originates from the ancient Greece-roman period, develops in the 16th century after the Renaissance, and reaches its peak in the second half of the 16th century to the 18th century. Star map not only records the stars, constellations, nebulae and so on, but also draws many patterns related to myths and legends. It has the serious aesthetics and a mystical feeling, quite in line with haute couture.
Comfort -- The Silhouette Trend for Women's Overcoats
The unusual 2020 leads to people's longing for an easy and comfortable life. In addition to comfortable loungewear, people also prefer comfortable overcoats. Overcoats in this report combine the comfortable silhouette with daily life, showing a comfortable and casual lifestyle.
Enjoying The Life -- Theme Design & Development for Women's Underwear
Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women's pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers' demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.
Woodcut · Dior -- The Pattern Trend for Womenswear
The unique taste of engraving and wood endows woodcut with independent artistic value and status in Chinese and foreign art history. Woodcut has visual plane aesthetics and pure beauty. It also has the intermittent process of artistic expression, the sum of artistic results, the aesthetics of print art. For professionals, the woodcut has a unique feeling and vibe compared with other painting types. With the help of modern technique and theme, woodcut adds an elegant feel to fashion brands.
The Collision of Western and Chinese Elements -- The Pattern Trend for Womenswear
Since Chen Caixia founded Shiatzy Chen in 1971, she has always insisted on the Chinese style, even in the era when the public pursued European and American trends. In A/W 2021 show, Shiatzy Chen deconstructs and reorganizes the traditional Chinese elements and western traditional objects, displaying the traditional culture in a young way.
Misty Dried Flowers -- The Pattern Trend for Womenswear
The dried flower is quite fresh and elegant in collections of A/W 2021. Catering to the hazy trend, florals and the dried flower get blurred through ink painting. And they are applied to silk and gauze, quite ethereal. Colors tend to be greyish and with low saturation, quite fit for the quiet and elegant autumn and winter. The technique of expression combines dry drawing of oil painting and wet painting blurring of watercolor to divide dry and wet layers and transit gently.
Knowing The World Though Staying Indoors – Clothing Collocation for Womenswear
The plague leads to the combination of work and life. The compulsive change of life habit allows "stay-at-home-economy" to rise quickly. "Stay-at-home-economy" refers to working or doing business at home while consuming at home, including telecommuting, online shopping, social community, take-out life, entertainment videos, online games, online education and financial management. Influenced by these trends, clothing collocation is also changing.
Natural and Nostalgic -- Theme Color Trend for Women's Underwear
As consumers spend more and more time online, they long for the comforts of life. This emotion can be reflected by natural style and retro color match, so natural and nostalgic tones return back. Offline shopping will draw more attention to trying-on and comfort, while the growth of online consumption will increase the attention to colors and styles. Thin straps can be added to promote consumers' purchase desire and to be good-looking. With the integration of the global market, consumers demand for more transseasonal items, and the boundary between S/S and A/W colors is gradually blurred.
Tranquil and Comfortable -- Key Items of Women's Loungewear
In S/S 2021, as the boundary between work and life becomes more and more blurred, loungewear also becomes more exquisite. Soft touch, natural blends and sustainable organic fibers are the focus of the design. Natural blended fabrics are adopted to innovate loungewear and to ensure breathability and sustainability of the design. Natural patterns are used to enhance the attraction of jams. Soft cotton design of resort style is used to renew the night dress. Colors and printing set the keynote for bathrobes. The simple appearance and comfortable silhouette are combined with modern clothing, which is the key of core market and fashion market in loungewear.
Misty Woman Fragrance -- The Pattern Trend for Womenswear
The trend of misty florals is getting increasingly obvious in S/S 2021, and techniques are richer. The hazy floral displays the illusive and swaying features. The ethereal and romantic feel makes clothing dreamlike. When combined with sheer fabric, the graceful feel is fully displayed.
Excited Fascination -- S/S 2021 Theme Forecast
With the awakening of women's self-consciousness and the change of social status, modern women can accumulate wealth by themselves instead of relying on men. They are aware of the importance of economic and ideological independence. Like enchanting roses, women are attractive yet thorny. The free will, wild vitality and tough quality shine out in history, exuding the natural beauty, which contributes to a more delicate, sensual and feminine style.
The Fashionable Home life of Exquisite Women -- The Craft Trend for Women's Loungewear
The key to S/S 2021 is detail. Designers use novel details to enhance the importance of core items, turning enduring styles into fashionable and avant-garde silhouette. Lace endows the slip dress with novelty. The slit hemline is the punchline. Soft pleats create much charm for simple loungewear and pajamas.
Freedom -- The Silhouette Trend for Women's Swimsuits
With the boundary between sports and leisure and the boundary between life and work get blurred, sportswear is no longer exclusive to gyms and swimsuit is no longer limited to beaches. Consumers pay more attention to comfort, utility and simplicity. In addition, values of young consumers tend to be self-identification and self-pleasure. Free stretch is not only the choice of the body, but also the psychological need. The pursuit of beautiful body makes feminine style become particularly important, which is reflected by triangle bikini, wired bikini and low v-shaped swimming trunks. Soft and fluent cutting, exquisite purfle and subtle decorations are also key details to show femininity.
Virtuality and Reality- The Theme Design & Development of Women's Underwear
As consumers become more willing to share their lives online, the boundary between the online and the offline becomes vaguer and vaguer, and digitization will have a stronger impact in the real world. In S/S 2021, this change will drive needs of artificial colors, exaggerated forms, printing and pattern. And we will see old ideas and new classic specifically recreated for the digital age. Designs of products will broaden horizon and use elements from different ages and industries as reference. Combined with the influence of digitization and artificial intelligence on life, this theme analyzes underwear products' changes of color, silhouette, fabric, craft and pattern.
Virtuality and Reality- The Theme Color Trend for Women's Underwear
In 2021, digital technology is closer and closer to our daily life. New digital technology is driving innovation of sustainability. And traditional classics and nostalgia will be combined with modern digital technology. The integration of digital technology and sustainability will lead to digital transformation, which will have an impact on consumers' demand. The digital world and physical design are getting closer. The boundary between virtuality and reality is getting vaguer. In the real world where anxiety is ubiquitous, digital space becomes a way to escape from reality and to express selves. This theme combines digital artificial colors and environment colors to extract key colors in the application and collocation for underwear.
The Coast- The Craft Trend for Women's Swimwear
Wearing for different occasions is a heated topic in the S/S 2021. Consumers desire to be unique and pay more attention to quality and practicality of products. Craft details are splicing and ruffles hot in 19/20. The asymmetrical structure and the silhouette with a volume sense show novelty and create a sweet appearance. Thick strings and buttons are new focuses. The belt makes the swimwear more commercial.
Tranquility -- The Key Silhouette Trend for Women's Loungewear
With more time spent at working at home, resting and exercising, loungewear is more popular. The pajama, loungewear and home apparel are mixed , and the simple and comfortable style is favored. Wrapping, knotting and drawstrings add newness. The natural soft skin-friendly fabric is key. Knits update sweatshirts and home robes. Heavy-weight fabric will cover broader markets.
Ditsies -- Womenswear Patterns at Big Brands
Ditsies are more modest and delicate. The combo of sheer gauze and ditsies is romantic and glamorous. Bright ombre ditsies are combined with fabrics in deep colors to create the starry effect.
Leisure and Comfortable -- The Design and Development of Women's Swimwear
The comfort theme explores the relationship between individuals and houses. Simplicity and comfort in swimwear are increasing important.