With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.

This article brings together key trends and reference development points for 24/25 autumn/winter cotton and down products, including macro trend perspectives.

Liu Wen led a group of supermodels to appear in Bottega Veneta's 2023 Winter Fashion Show. On July 20th, at 8 PM, Beijing time, it was the first physical show held by the Italian fashion house in China. Renowned Chinese supermodel Liu Wen and Doutzen Kroes respectively opened and closed the show. The unique architectural style of the Red Brick Art Museum resonated with the brand's iconic Intrecciato leather weaving technique. "What I like most is that the architecture itself is very logical," said Blazy when talking about the choice of the Beijing venue. "It combines craftsmanship, modernism, and the past.

Welcome to the “cleanfit” era. An antidote to utility-wear styles, cleanfit, or “clean” fashion entails a logo-free, immaculate aesthetic. Minimalism is at its core, and a sense of simplicity is its theme. It can be seen as an extension of the “clean girl aesthetic,” the Gen Z TikTok trope of someone who eats well, works out, and always has glowing dewy skin, but wears minimal make-up. The #cleanfit hashtag on Xiaohongshu has supplanted #gorpcore; the former has amassed 87.9 million views on the platform, and 2.93 million views on Weibo, while the latter has generated 36 million views on Xiaohongshu.

In today's fast-paced life, the concept of "wandering adventures" offers a unique way of traveling that focuses on returning to the essence of life and seeking a balance between our inner and outer selves during the journey of life. This beauty is understated and tranquil, contrasting with the dynamic beauty that arises during the journey itself. It emphasizes exploring our true nature, pursuing inner balance, and fostering personal growth. It involves accepting the ebb and flow of life, reevaluating our relationship with life and others, and ultimately embracing a more fulfilling and enriching lifestyle. It emphasizes a shared concern for both reason and emotions, leading to a life filled with a rich sense of quality.

A/W 24/25 Leather & Fur Industry Insight

January 2023 -- The Industry Insight of Fur

Modern women's delicate requirements of the new life present urban elegency. The minimalist and sophisticated dressing of fur is suitable for a wide range of consumers. Leather & fur, polar fleece and patchwork coat have been the main directions in autumn and winter. This report will demonstrate the looks for new women through the matching of cropped coat & straight skirt, shirt jacket & straight pants, crew-neck fur coat & knitted pants, fur vest & skirt, and patchwork coat & suit pants.

In the post-pandemic era, Retro Joy uses extremely positive colorways to present young generation's love for nostalgic fashion, which promotes the constant development of passionate and retro styles.

In celebration of Chinese Valentine's Day, almost all the top brands have released their limited collections. Each brand tells its own love story to interpret the brand value. And this report will demonstrate the collections of Dior, Gucci, Chanel, Louis Vuitton and Valentino.

Collar is an important structure of clothing, and outstanding collar design can highlight the whole style. Deformed collar, X-cross collar, decorative patch collar, tie knot collar, draped ruffle collar, asymmetric design and layered collar are the main designs to show the detail trend for women's collar.

Leather & fur industry is seriously influenced by the unstable condition. Consumers are paying more attention to the quality and comfort of products in A/W 22/23. The design of leather & fur is the key to present the clothing value, luxurious texture and uniqueness, increasing the healing warmth of unstable post-pandemic era. The future trend will put emphasis on the practicality, comfort and multi-occasional effect. Extreme comfort design has become the essential factor.

Having experienced the long-lasting restraint brought by the epidemic, fashion should return to the joyous condition and welcome the rapid development of new technology. People's escapist emotion leads to the longing for the retaliatory carnival. Avant-garde individuality expression is rising. The silhouette of clothing shows a more dimensional spatial styling. Designers blur the borders between reality and virtual, ancient and future through the digitalized thinking. Besides, loungewear is fused with formal wear, leisure wear and workwear to recreate the comfortable yet distinctive attitude.

With the acceleration of modern life pace, function and beauty-appreciation become the design direction in the future. Collar design is the major element of practical leather jacket in autumn and winter. More fashion, environmental protection and leisure concepts are injected into leather&fur item design. Exquisite crafts underline the textured feel and individuality, such as layered collar, shrunken collar, square lapel, ribbed collar and asymmetric collar.

In this quick-tempo and anxious era, the demand for peace and comfort makes home gradually becomes the shelter for self-care and rest. With working form home has become the new life style, suits are also being more leisurely. The comfort of emotion and body is continuously extended to textures. The fabric is skin-friendly, highly elastic, crinkle resistant and easily-care, which satisfies more and more health-oriented consumers' demand for self-care and health.

With the trending pragmatism, consumers' demand is changing from fashion styles to practical and versatile items, pursuing multiple functional and occasional products. And the advanced blurred border between casual style and western style and weakened functionality is among clothes. The fitness of various occasions is also essential in the design process. The balance between work and daily life is shown in more and more clothes.

In the post-coronavirus era, all industries are trying to make breakthroughs. On one hand, the market tends to be conservative. Excessive volume and dramatic silhouettes gradually become subdued and moderate. People's attention will shift from above-the-keyboard dressing to the luxurious dressing of the lower half of the body. On the other hand, consumers rely more on digital and virtual technologies, silhouettes take on abstract proportion and 3D space structures. 3D cutting improves the silhouette more than flat cutting. This report will take silhouettes as the core to extract key words for S/S 2022 womenswear silhouettes. The series of reports about S/S 2022 key words will continue.

With the rise of utility, urban consumers shift their focus from fashionable looks to versatile durable items and pay more attention to multifunctional and multi-occasional items, thus further blurring the boundary between leisure style and commute style. Designs should be multi-occasional to meet modern women's needs.

With the awakening of women's self-consciousness, valiant and confident women with economic independence have become an indispensable backbone in the society. Currently, females like neutral clothing. Soft power is integrated into the loose crisp silhouette. Urban modern clothing collocation is dominant, showing the elegant and sophisticated beauty of women in the new era.

Under the background of excessive consumption and environmental crisis, sustainability has become an inevitable trend. With women's pursuit of freedom, underwear will pay more attention to the light unconstrained feeling, as well as the chic feel. Natural soft fabrics like bamboo fiber and nontoxic dyestuff satisfy consumers' demand for comfort and health. The defect color and texture create soft and highly elastic underwear. Dyestuff is penetrated into the fabric to create different natural patterns, renewing natural floral prints and embroidery. The silhouette and color bring a nostalgic appearance for underwear. Lace is added to make details and styles popular with more consumers.

" Boundless" means no gender differentiation. With the rise of feminism recently, boundless neutral feature gains more and more attention. The neutral color is the permanent classic color tone, extending from 2021 S/S to 2020 A/W. The softer gray tone and the dark color tone in which black is the main color will return. Although 2021 S/S expands these two sets of colors to different directions, they can still mix with each other freely, reflecting the dual characteristics of contradictory polarization and harmonious coexistence.