In recent years, with the improvement of China's international status and the widespread export of traditional Chinese culture, the confidence and pride of the Chinese people in their own culture are increasing. The revival of traditional culture has sparked rapid global attention to "Chinese style aesthetics". Major brands have adopted Chinese elements and cleverly integrated traditional classical aesthetics with modern fashion in their clothing design. This report starts from Chinese elements and combines embroidery techniques to showcase the collision of classical and modern styles, interpreting the charm of Eastern civilization, inheriting ancient charm, and presenting a feast of Eastern poetry.

New Chinese aesthetics has rapidly emerged and attracted attention worldwide, and any fashion style will inevitably be diversified and subdivided after sweeping the world. The theme of Oriental Charm focuses more on showcasing the fresh and elegant implicit aesthetics of New Chinese style, using classical, relaxed, and elegant artistic conception to appreciate the essence of Eastern culture and interpret the poetic elegance of the collision between classical and modern. The theme style of Oriental Charm emphasizes the expression of balance, tranquility, and nature in colors. The neutral colors of Moon Shadow White and Warm Sand are simple and relaxed in tone, while the sky blue is naturally pure. Spice Red and Obsidian Blue continue the ancient charm of Eastern aesthetics.

With confidence in the strength of the country and the rejuvenation of the nation, we eagerly embrace the pursuit of traditional culture and Chinese art. The Hangzhou Asian Games have truly allowed the world to experience the profound heritage of Chinese culture and the top-level aesthetics of Eastern art. Both the opening ceremony and the closing ceremony are stunning with their stage effects, exuding a strong and splendid Chinese style. Against the backdrop of the splendid Jing-Hang Grand Canal, the event presented scenes of folk traditions such as silk, porcelain, tea, as well as incense, seals, umbrellas, fans, and showcased the natural beauty and cultural landscapes of Hangzhou. These scenes form a beautiful picture scroll, revealing the beauty and essence of the five-thousand-year history of the Chinese nation.

The domestic animated film 'Lion Boy' revolves around the Chinese intangible cultural heritage of dragon and lion dance. Let China-Chic be more integrated into people's life. In the Chinese lunar calendar, 2024 is the Jiachen year, and as an Eastern mythical beast, Qinglong is in charge of a peaceful area, symbolizing auspiciousness, fortune, and honor. The inspiration for this pattern comes from this. The main design element is the divine beast, the green dragon, and the fun text adds blessings to the New Year. The report serves as a reference for the development of New Year patterns.

This trend report combines elements such as Jiaotu, Shenlong, Xianhe, Qingsong Xiangyun, and uses hand painting and halo dyeing gradient as the main techniques to depict the distant and gentle charm of the Eastern natural secret realm in skirts, Hanfu, and national style jackets, injecting a natural beauty and harmonious atmosphere into children's clothing. Intended to provide a reference direction for the development of 24/25AW girls' national style patterns.

This trend report revolves around the auspicious dragon, with patterns incorporating Chinese elements such as Chinese characters, coins, and oil-paper umbrellas. The design is completed using hand-drawn textures, Chinese ink aesthetics, and a picture book-inspired illustration technique. Its purpose is to provide reference and direction for the development of home clothing patterns for the 24/25AW season.

The trend of new Chinese style continues to sweep the fashion industry. This report analyzes and creates with elements such as lush green bamboo, subtly appearing flower shadows, and ancient landscapes to showcase the elegance and charm of the new Chinese style. At the same time, small areas of high-saturation color are incorporated as accents to enhance the vibrancy of the patterns. By breaking away from conventions through different forms of abstract artistic expression, it interprets the collision between classical modernity and tradition, and portrays the civilization and spirit of the East. This demonstrates the delicate and elegant nature of the new Chinese style while also incorporating artistic and fashionable elements, providing references for the development of national style brands.

This report is inspired by the zodiac sign of Snake in 2025. In the Chinese lunar calendar, the Year of the Snake is considered an auspicious year, associated with wealth and good health. The design of the patterns can incorporate elements such as Chinese characters, snake shapes, and food. We will launch a clothing pattern series featuring the snake theme, suitable for celebrating the New Year and everyday home wear.

The beauty of culture is upheld by people today. Nowadays, more and more parents hope to guide their children's growth through traditional Chinese cultural elements. In this national style pattern, traditional elements such as windmills, oiled paper umbrellas, and folding fans not only contain profound cultural immersion and symbolic meanings but also provide Chinese characteristics and fashion to infants and young children's clothing. These Chinese-style elements pass down auspicious meanings from generation to generation, and cultivate the cultural literacy of the new generation.

This report chooses the dragon as the core element and incorporates it naturally with floral patterns, lines, letters, and other elements through artistic design techniques. While expressing the essence of the East, it also adds a sense of fun and fashion, providing inspiration for the development of dragon-themed patterns.

The dragon is one of the symbols of traditional Chinese culture and is also a significant representative folk element. The upcoming year 2024 will further ignite the trend of the zodiac dragon. This design report primarily adopts a cartoon style, combining traditional Chinese culture with modern fashion, showcasing a unique charm of Eastern culture.

The color inspiration comes from traditional Chinese ink landscape paintings and scenery poems of Li Bai and Li Shangyin. The virtual idol Jyanme incorporates future AI into campus culture, expanding new ideas for technological innovation. The cultural journey crosses time and space, showcasing Chinese culture from ancient to modern times. It combines theme events on campus with learning, recognition, and inheritance of traditional culture, truly embodying the national mission of the campus and the new era of youth.

The new Chinese style trend continues to sweep across the fashion industry, and this report selects traditional elements such as spirit animals and misty smoke and clouds, integrating them naturally through design techniques to express the wonderful artistic conception of Eastern culture. At the same time, it also incorporates the design structure of carved windows and painted flowers, making the patterns more exquisite and structured.

With the rising influence of chinoiserie elements, many international labels also embrace the Chinese culture. Chinoiserie motifs with fineness and layers can be fused with different design styles to present different visual effects. The skills of designers display the lightness changes of fabric and different languages.

Chinese market is the fastest recovering market in the world in the post-pandemic era. International brands regard China as their primary market, and Chinese buyers also focus eyes on local designer brands. In the fashion market, Gen Zers’ rising spend ability and cultural confidence drive them to pay for Chinese-style gowns.

When ancient oriental cultures meet the west, there creates brand-new fantastic worlds. This report will introduce you the artworks by Victo Ngai, Li Min, ZAODAO, Mian Lang, Sija Hong and Jacky Tsai to experience the mysterious touch of the oriental aesthetic.

Along with the revived retro fashion, chinoiserie design is sweeping the fashion world. The comeback of cheongsam is noteworthy. Fun printing, embroidery and beading create different styles of pattern.

The versatility and unique charm of denim products attracts countless consumers. Designers also consider the patterns of denim as a key point in every season. With the rise of new Chinoiserie fashion, Chinese elements are injected to develop statement denim; rhinestones are timeless in the youthful denim market; laser printing still plays an important role; ethnic motifs are modernized by an urban touch; spray-print graffiti endows denim products with offbeat visual effects.

New Chinoiserie is welcoming in the market instead of being just acceptable. The concept of Oriental Modern embraces and broadens the traditional culture, reflecting the stronger cultural confidence of Chinese people. This report focuses on plant paintings, ink paintings and oriental metaverse to deliver the new aesthetics.

Along with the rising of Asian economics, Asian culture has also become an important force in the world. Chinoiserie flower will trend upward in S/S 2023. Classic Chinese elements are joined by fresh and elegant tones to present poetic pictures.

Prevalent retro fashion leads to the growing of New Chinoiserie. Bamboos, pine trees, cypresses, plum blossoms, and chrysanthemums are presented by embroidery and Chinese palette to inherit the timeless traditional culture and present a sense of fashion as well.