In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

The silhouette of the 24/25 autumn/winter girls' set is mainly an H-shaped silhouette and a loose shoulder style. Based on this, it is divided into outstanding Korean style sets with bright colors, comfortable and relaxed casual sports sets, academic style sets with a sharp style, and exquisite and sweet small fragrant style sets. In addition, the shirt collar style home suit is also a key silhouette under this category. With the trend of national fashion, the horse face skirt set is also a silhouette that needs to be focused on this season. In summary, the 24/25 Autumn/Winter girls' set not only diversifies in silhouette and style, but also emphasizes creativity and details, creating rich, fashionable, and personalized clothing choices for children. Whether it's Korean style, leisure sports, college style, Chanel style, or home clothing and national style sets, they can meet the needs and preferences of different children.

From representative brands and brands with similar styles, the detailed trends of the casual college style for the 24/25 autumn/winter season include 3D ruffled edges, shoulder bows, diverse collars, bowtie designs, stripe pattern combinations, and check applications. These detailed elements create a fashionable and unique preppy-style look by focusing on the three-dimensional sense of clothing, femininity, and cute and playful effects.

Informal preppy style, derived from the uniforms of elite American schools, is a more contemporary way of dressing. It retains the classic elements of traditional items such as suits, polo shirts, and skirts, but adds a rebellious and energetic touch by incorporating outdoor, casual, avant-garde elements, and vibrant colors. They mix and match shirts, uniform suits, knitwear with skirts, vintage sneakers, baseball jackets, and other casual items, without being overly constrained by design.

As the back-to-school season in September approaches, it's time for children to return to campus. This time, we will launch a series of pattern reports themed around the college style. "College style" represents the strong emotions and profound memories of campus life. This report will interpret the growth and experiences of children on campus through traditional classic British style, nostalgic American retro style, and vibrant sports styles.

This report features American, vintage, and collegiate styles, with designs incorporating low-saturated colors. The American vintage patterns are based on letter designs, vintage color palettes, and classic striped elements. The letter designs feature bold American typography, and the color choices include vintage shades such as dark red, deep blue, or antique bronze, showcasing a rich American vibe. When paired with vintage geometric shapes, it evokes a sense of nostalgia. This style of patterns is suitable for sweatshirts, t-shirts, jackets, etc.

Dopamine Dressing has risen quickly in the fashion world due to its bright colors, exaggerated designs, and unique combination styles. The collision of bright and vibrant colors conveys a sense of joy and excitement, which is loved by young consumers. This report analyzes the trend of dopamine color patterns from three main themes: simple letters, badge marks, and cultural commemorations.

Currently, college-style fashion has become a favorite trend among teenagers. This style is not only a popular choice but also a way to convey family education concepts and tastes. College-style clothing cleverly combines classic elements of British style (such as plaid, patchwork, embroidery, etc.) with the elegance and intellectuality of the college style (such as ties, pocket squares, blazers, etc.), creating an atmosphere that is both mature and youthful.

The color inspiration comes from traditional Chinese ink landscape paintings and scenery poems of Li Bai and Li Shangyin. The virtual idol Jyanme incorporates future AI into campus culture, expanding new ideas for technological innovation. The cultural journey crosses time and space, showcasing Chinese culture from ancient to modern times. It combines theme events on campus with learning, recognition, and inheritance of traditional culture, truly embodying the national mission of the campus and the new era of youth.

The Ivy style in the late 80s and 90s has been evolved into a global preppy style, inspired by the top aristocratic schools in the United States. With the arrival of the back-to-school season, it brought a resurgence of the preppy fashion. Consumers are increasingly favoring the athleisure preppy style of American colleges.

This report focuses on the crafts and details of girls’ shirts. The neck design highlights the layers and playfulness; voluminous sleeves create three-dimensional effects; ruffled details exude a romantic vibe; the knots and ties meet the trend of balletcore.

Yarn-dyed gingham is a classic cross-seasonal product. A/W 23/24 womenswear and kidswear focus on retro preppy style, soft-focus visual effect and diverse space. Classic plaids and stripes are enlarged with desaturated colors to exude a unique retro vibe. Napping, jacquard and the use of fancy yarns blur the boundaries of checks and stripes and present a soft-focus effect. The combination with jacquard, printing, coating and metallic touch creates multi-layered spaces.

With the transformation of lifestyle, consumers show a stronger desire for self-expression. Colorful, diversified knitwear centers on asymmetric designs and plaids. Simple letters and color contrasts are more vibrant and positive.

The theme Somewhere gets inspiration from wonderful scenes. People have been limited from vacation, party, and outdoor dining for a long time under the epidemic. To satisfy the desire and expectation, these wonderful scenes are delivered to people in a concrete way, making dreams come true. Embracing nature and touching the newborn freely, everywhere you go is a trip.

Fashion attitude can not only be expressed by extravagant patterns, we can also attempt a more understated way. The use of labels and badges has been prevalent in pattern design because of the flexibility. These accessories can be decorated on every position to show newness. The evolution of the way to fix labels reveals the diversity and fun of design. The combination of badges offers more possibilities. Besides, the fuzzy touch of terry embroidery and technical gradient bring additional textures.

Essential pattern craft is diversified on business casual style. The combination of multiple elements and crafts is still the point. This report will decode the familiar yet creative design ideas of business casual style from the aspects of embroidery, rhinestone, leather applique, and craft combination to allow more crafts to present diverse patterns.

As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

As the mainstream category of kidswear, outerwear attracts consumers in S/S 2022 for its cross-seasonal practicality, comfort and multiple functions. Lightweight paper-like protective fabric is suitable for functional sportswear. Translucent polyurethane fabric is both rainproof and sunproof. Elegant dust shirt and advanced JK suit are also the trendy items.

The swanky youth of this new era are growing up in the global information explosion environment. And the cultural conflicts between East and West promote the development of various community cultures. They use the fearless attitude of extreme youth to present the classic charm of street culture. Art forms like graffiti, skateboarding and rap are just like their mother tongue and become the manifestos of self-expression. Swanky youth use their fashion fetish to demonstrate the endless possibilities of wild growing and break the gender border to create a new scene of gender fluidity. Vintage faded knit fabric interprets the fearless color of youth. Retro stripe-check fabric salutes to the street culture. Coated nylon and protective cotton blend fabric protect the free and reckless youth through the comfortable functionality.

Post-2000 Interest Report released by Tencent shows that three hottest topics are JK uniforms, Hanfu and Lolita dress. Those who love 2D works have grown up, and that's why JK uniforms prevail in China. Consumers of 2D garments are increasing year by year, according to the 2019-2020 China's 2D Clothing Consumer Market Analysis Report released by ITJUZI. The number of users reaches 340 million in 2019 and is expected to reach 387 million in 2020. These consumers grow up with comics, animations and games, so they are willing to pay for 2D garments. Besides, JK uniforms frequently appear in Chinese variety shows, TV works and so on. Influenced by all that, there are more JK uniform enthusiasts. JK (Joshi Koukousei) uniforms for girls are inspired by Japanese high school uniforms, with two types of sailor suit and western style suit. Western style suit features a western coat paring with a waistcoat or a preppy sweater, with a bowtie or a rope on shirts. However, sailor suit is more complicated. Its collar can be divided into four kinds, Sapporo style, Kanto style, Kansai style and Nagoya style. And the Kanto style is the most common one. Sailor suit normally features a cropped top and boxy cutting. Decorations of the collar include triangular scarf, necktie, bowtie, and rope. According to pleats, there are front accordion pleated skirts, boxy pleated skirts and boxy pleated skirts.