The Ivy League style refers to the classic, elegant, and traditional academic style represented by Ivy League universities in the United States. This style pursues an elegant appearance, exquisite details, and traditional taste, emphasizing high-quality materials and classic styles. Sports College Style is a fashion style that combines sports elements with college style. It combines the comfort and leisure of sportswear, while maintaining the refinement and taste of the college style. The School of Navigation style is a fashion style inspired by navigation and the navy, with blue and white as the main colors. This style originates from the traditional and iconic elements of the Naval Academy, showcasing an elegant, formal, and professional image. Often incorporating ship and ocean elements, such as ship patterns, ship rope decorations, anchor shaped buttons, etc. These elements emphasize the themes of ocean and navigation. This season's college style is based on these three retro college styles, using color matching and modern cutting techniques to create new sparks of college style collision.

In representative brands such as MSGM and Ujoh's 2025 spring/summer runway, purple has become a popular color for this season. And due to its perfect visual appeal and strong color practicality, Pastel Lilac has become the core practical color for the spring and summer of 2025. The visual appearance and practicality of this color are very appropriate, which can effectively showcase the wearer's personality and charm.

"Relaxation" and "scholarly atmosphere" are the core atmosphere under the theme of fashionable and excellent student style. The concept of fashionable top students originates from the "intellectual style", which cleverly combines the elegance of academic style with the lazy leisure of Korean and French styles, creating a simple, comfortable, and artistic atmosphere. Usually, low-key and introverted color combinations are used to create a unique and casual way of expression, highlighting personal uniqueness and charm. Whether in school or leisure time, the combination of intellectual style can make us feel the comfort of freedom, expressing our longing and pursuit for knowledge and wisdom.

In the current era where many college styles are popular, consumers are no longer satisfied with existing American style dynamic sports colleges or European style elite colleges, but rather hope for diversified new college styles to emerge. At major fashion shows in the spring and summer of 2024, the combination of sleek silhouettes and exquisite details, coupled with a rich range of design elements, has made exquisite villains one of the new top trends. The popular Korean drama "Dark Glory" and Zhang Yuanying's new song style, known as "human MIU MIU," both elaborate on the "evil girl style" This type of new sweet cool college wind is causing a storm. Combining the latest ALL BLACK color trend with street culture such as rock punk and three-dimensional decorations such as sweet ruffles, creating a spicy and sweet feminine charm. The detailed designs of the academic representative's bow tie, belt, buckle, and other details have enriched the delicacy of this style.

Recently, consumers have shown a significant downward trend in their search volume for complex clothing styles on various platforms. The academic trend is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all continuously being watched. Coupled with the popularity of urban styles such as URBANCORE before, the CITYWALK trendy urban movement was born. At the 2024 Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a trendsetter intellectual sports style, becoming a sample for analysis by major platforms.

In the 24/25 autumn and winter children's princess dresses, sweetness and delicacy are integrated into every design point. Especially the application of Victorian clothing styles in children's clothing, such as fairy tale princess dresses, exquisite lace decorations, and intricate bow designs, has brought children a unique and dreamy journey. The sweet princess style places more emphasis on modern and fashionable design techniques. The lightweight bubble sleeved princess skirt and the fake two piece patchwork puffy skirt make every girl feel a romantic atmosphere like a fairy tale. In addition, the Chinese style standing collar patchwork skirt is also a key focus, with the improved Chinese style cheongsam collar shape paired with details such as buttons and tassels, giving the skirt more layering and refinement.

The silhouette of the 24/25 autumn/winter girls' set is mainly an H-shaped silhouette and a loose shoulder style. Based on this, it is divided into outstanding Korean style sets with bright colors, comfortable and relaxed casual sports sets, academic style sets with a sharp style, and exquisite and sweet small fragrant style sets. In addition, the shirt collar style home suit is also a key silhouette under this category. With the trend of national fashion, the horse face skirt set is also a silhouette that needs to be focused on this season. In summary, the 24/25 Autumn/Winter girls' set not only diversifies in silhouette and style, but also emphasizes creativity and details, creating rich, fashionable, and personalized clothing choices for children. Whether it's Korean style, leisure sports, college style, Chanel style, or home clothing and national style sets, they can meet the needs and preferences of different children.

Informal preppy style, derived from the uniforms of elite American schools, is a more contemporary way of dressing. It retains the classic elements of traditional items such as suits, polo shirts, and skirts, but adds a rebellious and energetic touch by incorporating outdoor, casual, avant-garde elements, and vibrant colors. They mix and match shirts, uniform suits, knitwear with skirts, vintage sneakers, baseball jackets, and other casual items, without being overly constrained by design.

As the back-to-school season in September approaches, it's time for children to return to campus. This time, we will launch a series of pattern reports themed around the college style. "College style" represents the strong emotions and profound memories of campus life. This report will interpret the growth and experiences of children on campus through traditional classic British style, nostalgic American retro style, and vibrant sports styles.

The Ivy style in the late 80s and 90s has been evolved into a global preppy style, inspired by the top aristocratic schools in the United States. With the arrival of the back-to-school season, it brought a resurgence of the preppy fashion. Consumers are increasingly favoring the athleisure preppy style of American colleges.

The preppy style, which has undergone decades of development, has become increasingly diverse and is no longer limited to campuses. It has become a fashionable style favored by many people and is constantly active in major fashion shows. This article will start with three categories: sports campus, varsity stripes, and nautical inspiration, and provide a summary analysis.

Yarn-dyed gingham is a classic cross-seasonal product. A/W 23/24 womenswear and kidswear focus on retro preppy style, soft-focus visual effect and diverse space. Classic plaids and stripes are enlarged with desaturated colors to exude a unique retro vibe. Napping, jacquard and the use of fancy yarns blur the boundaries of checks and stripes and present a soft-focus effect. The combination with jacquard, printing, coating and metallic touch creates multi-layered spaces.

In the era of uncertainty, students may not be able to get together with classmates or attend graduation ceremonies as scheduled. However, nothing can stop them from commuting online. Teenagers are now sharing the preppy fashion, establishing aesthetic communities, and exploring the common hobbies. We can see over 1,600,000 posts about #darkacademia on Instagram and over 1 million posts on Tumblr. Top fashion brands also show their love for preppy style in their new collections.

The new series of Gossip Girl has been on HBO Max. Eight years after the original series ended, a new rich generation of the Upper East Side were shown. The new heroine is still studying in the Constance School and the narrator Kristen Bell also keeps the classic lines -- "You know you love me, XOXO, gossip girl." To fit in the new position of being a social network star, the heroine shaved her head and worn in younger Gen Z styles instead of being a socialite of the Upper East Side. Preppy style had been the privilege of elites in 80s until the existence of Ralph Lauren, Tommy Hilfiger and Brooks Brothers, which introduced this upper-class fashion to the public.

As an important category of kidswear, school uniform plays an essential part in daily school life. Japanese JK style uniform is even loved by more consumers. No matter sailor suit or western uniform, all the clothes send out the youth of students. Chinese traditional sport uniform has been out of date, and more stylish JK school uniform is the current mainstream. The combination with modern fashionable sportswear can present more diversified styles and items.

Post-2000 Interest Report released by Tencent shows that three hottest topics are JK uniforms, Hanfu and Lolita dress. Those who love 2D works have grown up, and that's why JK uniforms prevail in China. Consumers of 2D garments are increasing year by year, according to the 2019-2020 China's 2D Clothing Consumer Market Analysis Report released by ITJUZI. The number of users reaches 340 million in 2019 and is expected to reach 387 million in 2020. These consumers grow up with comics, animations and games, so they are willing to pay for 2D garments. Besides, JK uniforms frequently appear in Chinese variety shows, TV works and so on. Influenced by all that, there are more JK uniform enthusiasts. JK (Joshi Koukousei) uniforms for girls are inspired by Japanese high school uniforms, with two types of sailor suit and western style suit. Western style suit features a western coat paring with a waistcoat or a preppy sweater, with a bowtie or a rope on shirts. However, sailor suit is more complicated. Its collar can be divided into four kinds, Sapporo style, Kanto style, Kansai style and Nagoya style. And the Kanto style is the most common one. Sailor suit normally features a cropped top and boxy cutting. Decorations of the collar include triangular scarf, necktie, bowtie, and rope. According to pleats, there are front accordion pleated skirts, boxy pleated skirts and boxy pleated skirts.

Monogram has a century-old history in the fashion industry, serving as a status symbol for its users and a taste label for mega brands. Nowadays, monogram weakens the noble feel, blends with modern elements and returns back. Billie Eilish, a super star, is also keen on the bootleg monogram.

The popularity of the 1970s adds a unique retro feeling to classic preppy designs. This season sustainability and pragmatism return; durable and transseasonal items gain much attention; suits, dresses, Polo shirts and vests are kept; modern sport elements are injected into preppy looks; sport set and school uniform bring full vitality.

S/S 2021 Theme Forecast

Go Go Squid!, a Chinese TV series, is hot this summer. The outfits in the TV series can provide inspiration. This report analyzes colors, styles and details.

Call Me By Your Name shows the Italian countryside scenes in the high summer of the 1980s. Peaches implicitly represent the desire for love. In addition to flowers, fruits also show the color, sweet and playful feel in summer. For S/S 2020, fruits are often seen on catwalks.