Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-05-30 152581
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2019-10-31 187217
Looking For Youth "Da Vinci"- The Design & Development of Kidswear
The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.
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2019-10-24 204426
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-10-24 206293
Mood Industry- The Confirmation of Womenswear Theme Color Trends
Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".
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2019-10-23 125339
The Past of Denim- The Craft Trend for Women's Denim
The popular items of oversized suits and cycling shorts show the classic style of the 1980s to the 1990s is still popular. We forecast the denim craft trend for S/S 2020 will adopt the grunge style in the 1990s. Placement and entire hole or frayed craft, quilting under the retro vulgar and cool style, transfer lines and pleating changes are novel and funny. Conventional handicraft, beading and sequins become popular. With the popularity of environmentalism, denim laser craft gradually replaces conventional spray paint to create rich patterns.
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2019-08-21 154819
The 2D World -- The Pattern Trend for Womenswear
Brands like to collaborate with anime characters in One Piece, Gundam and Your Name. Cartoon patterns nod to classics and make a statement.
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2019-07-16 188116
Fruits in the Summer -- Pattern Trend for Womenswear
Call Me By Your Name shows the Italian countryside scenes in the high summer of the 1980s. Peaches implicitly represent the desire for love. In addition to flowers, fruits also show the color, sweet and playful feel in summer. For S/S 2020, fruits are often seen on catwalks.
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2019-07-04 162090
Versatile Stripes -- Pattern Trend for Womenswear
Vintage broad stripes were seen on plenty of catwalks for S/S 2020. Stripes originate from sailors' clothes and flags. In 1858, the French government announced the sporty cotton jersey with 21 black and white stripes as the casual uniform for French navy, and later the design was applied widely to many categories. Ms. Chanel used stripes in premium fashion garments, making striping perennial. The broad stripe dresses worn by super models Lisa Fonssagrives and Anne st.Marie become classics.
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2019-06-25 146003
Polka Dot -- S/S 2020 Design&Development for Baby and Toddler
Polka Dot -- S/S 2020 Design&Development for Baby and Toddler
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2019-04-19 267881
Brook Green -- S/S 2020 Single Color Trend for Boys
Brook Green -- S/S 2020 Single Color Trend for Boys
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2019-04-09 345147
Cantaloupe -- S/S 2020 Color Trend for Girls
Cantaloupe -- S/S 2020 Color Trend for Girls
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2018-12-05 492357
Mood Industry -- 2020 S/S Theme Trend
The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.