Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Geeks -- The Pattern Trend for Menswear
The development of science and technology drives great changes on people's lifestyle. And a group of geeks who pursue creative technology and fashion stands in the frontier of new economy, cutting-edge technologies and fashion. Inspired by this trend, twisted pixelated letters, futuristic linear patterns and letters, computer codes, malfunction patterns and other technical themes bring people to the future world.
Fashionable Patterns -- The Pattern Craft Trend for Womenswear
Hand-painted graffiti is warmly welcomed by many brands, activities and VOGUE. Subtle changes of pattern crafts are noteworthy. Patterns are combined with various crafts such as embroidery, thermal transfer, air brush and so on.
New Checks -- The Pattern Trend for Menswear
Check is ever-lasting in the fashion industry. Seemingly simple lines exude an infinite appeal. Taking a look at catwalks, designers reform checks boldly, combine them with hot expression forms, and create brand-new visual aesthetics via layering or reorganization.
Technical Recreation -- The Fabric Trend for Men's and Women's Puffa Jackets
The close combination of digital virtual technology and fashion trend influences the future aesthetics of street fashion culture. AI technology innovations and lots of social media allow millennials and Gen Z to escape into virtual worlds such as digital platform and games. With fewer and fewer resources available, increasing young people are trying to reduce their impact on the environment. And the fabric which combines futurism and technical functions gradually rises. Therefore, ripstop, antimicrobial, waterproof and reflective functional fabrics become new trends for A/W 21/22. Fashion and technical functions coexist, endowing puffa jackets with new vitality.
Street Fashion -- The Pattern Trend for Menswear
Trendy colors in the fashion industry keep changing. Currently fluorescent colors dominate the street fashion, and step into various fields such as graffiti painting, installation and sculpture. Fluorescent colors make the item eye-catching and appealing, display the unique style of Gen Z, and lead the trend of street fashion brands.
Chinese Fashion -- The Silhouette Trend for Men's Jackets
Chinese fashion brands gain more and more young consumers. Jacket is indispensable in spring and summer. The loose silhouette remains a focus. Coach jackets and baseball jackets get renewed via pattern and detail changes. Workwear jackets adjust pocket proportion, which will be a key design direction. Pullover jackets in bright colors are dynamic. Hooded jackets become the hot silhouette, with fun cartoon or figure patterns to be chic.
Animal Prints -- The Pattern Trend for Menswear
Animal prints play an important role in prints. On A/W 20/21 catwalks, animal prints remain favored by designers. Unlike the sexy feel previously, recent animal prints incline to a neutral and elevated appearance. In addition to realistic sexy leopard print, dotted simple leopard print is more practical. Hawksbill texture resembles leopard prints, so the natural gloss is a key way to distinguish them. Tiger print and snakeskin use unisex colors to tap into the market.
Lost Horizon -- A/W 21/22 Theme Trend
With the increase of turbulence and unrest in real life, the concept of "wandering in the wild" shows its strong appeal along with the rise of escapism and outdoor trend. Busy urbanites long for a poetic journey, encounter the wide wonderland, and stretch their free and unruly soul. Vagrancy is a dialogue between the spirit of self and the outside world, and allows us to feel the free new self in the essence. We listen to the call of the wild, combine casual cosy tone with light folk elements, and interprets the brand-new outdoor attitude of outdoor fashion. In A/W 21/22, we respect the laws of life and nature, experience the vastness and wildness of nature, and step on the wandering to the end of the horizon.
Purple Heather -- The Thematic Color Trend for Menswear
Unveiling mysterious Purple Heather is to travel through the time tunnel. Just as digital waves are free from the constraint of space, Purple Heather takes us to the parallel world of the past and the future.
Recreated Art -- The Pattern Trend for Menswear
Classic art is like an inexhaustible treasure of inspiration, exuding powerful charm. On the 500th anniversary of the departure of the artist Leonardo Da Vinci, the Louvre has opened an exhibition on the subject. Off-white launches a capsule series around this theme, combining classic paintings of Leonardo Da Vinci with its logo. The combination of classic art with modern letters implies people are exploring how to reinterpret art in a more modern way.
Dandelion -- The Thematic Color Trend for Menswear
We escape from the pressure of city, embark on a journey to the distance, and find a blend of youth and nature. We roam freely under the sky and enjoy the warm sunshine. The soft halo carries a languid feel, shining out everywhere. Let's breathe and experience the beauty of sunshine. Dandelion is like the color of sunshine, gentle and beautiful.
Dragonfly -- The Thematic Color Trend for Menswear
Embrace nature, enjoy relaxed weekends and feel the nature. The outdoor world becomes a desirable spiritual place. Lush and serene forests extend green to the sky. Primitive plants show the vastness of nature. Dragonfly brings us reverie when walking in the woods. Inspired by the culture of Yama, this theme shows Dragonfly can well combine outdoors with fashion through various designs, and interprets a casual outdoor style with a brand-new life attitude.
Upgraded Revival -- The Silhouette Trend for Men's Sweatshirts
As a basic style, sweatshirts are quite popular. Increasing young people are keen on Chinese fashion brands, and sweatshirts also occupy a half of the market of street fashion. In 2021 spring, the loose silhouette remains the core silhouette, while the pattern is less dramatic. The worn-out round collar sweatshirt is an important silhouette, reflecting the rise of light vintage elements. The bright sweatshirt with a stand collar adds a superior summer feel to early spring. The deconstructed sweatshirt is prominent this season and becomes the hottest Chinese sweatshirt silhouette. Sweatshirt is blended with popular elements and creative designs, and gets upgraded this season.
Sustainable Application -- The Accessory Trend for Men's Street Wear
Sustainability is now an imperative. For fashion industry, clothing accessory should carry out sustainability, including adopting basting stitches, using multifunctional detachable pattern, applying silicone accessories, and enhancing consumers' DIY awareness to create their own items.
Reversed Future -- Theme Design & Development for S/S 2021 Menswear
Reversed Future combines early futurism and modern apparel design. The exploration of virtual digitization brings a world that "never happened". It provides possibilities to street brands, with Gen Z, electronic music, street arts and subcultures to update the concept and create a diversified and mixed fashion system. Street brands make a statement through better silhouettes, patterns and materials. This theme gives new directions for design.
Intersubjectivity -- The Color Trend for A/W 21/22 Womenswear
The 5G technology revolution has brought subversive changes to the future life. The closer relationship between people, as well as people and objects forces people to rethink intersubjectivity. Artificial intelligence and enhanced intelligence are now on the road of collaborative integrated development, and a new era of human-computer interaction has arrived. The scientific concept of simplicity and efficiency advocated by the 5G era is similar to Bauhaus, a product of the last century's industrial age. In A/W 21/22, bright synthetic color is in response to the era of 5G technology. RGB color is generated by digital source code, and virtual code language reproduces the ombre color in high-purity that does not exist in nature. Color overlays on the program language, with electronic methods to enhance the color saturation and brightness, so that the synthetic color in A/W 21/22 will be more technical.
Avant-garde Fashionistas -- The Pattern Craft Trend for Kidswear
In the modern era of rapid development of digital technology, the exploration of digital horizon is increasingly affecting every aspect of life. Digital filter, 3D thermal pulse technology, infrared imagery, digital exposure and other technical means of image processing methods are transferred to the clothing to create avant-garde patterns. Chinese fashion patterns prevail globally. 3D illustrations and hand-drawn patterns gain wide attention with their uniqueness.
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
Arcade Pixel Age -- The Pattern Trend for Womenswear
The post-80s and post-90s are the group who first contact and become the most enthusiastic about arcade games. In 1971, the world's first arcade was born in a computer laboratory in the United States, originating in bars. With a history of 38 years, arcade game is the oldest video game. Although arcade games fade in the rapidly changes of video games, their grainy pixel images dominate the childhood memories of those born in the 1980s and 1990s.
Eight Key Words for A/W 21/22 Womenswear
These eight key words are major points for A/W 21/22 Womenswear, covering trends of style, theme, fabric, pattern and detail. This report extracts key words of theme style for the new season. POP will continue to update more key words so that you can follow the trend quickly and prepare for fast-reaction.
The Collision of Western and Chinese Elements -- The Pattern Trend for Womenswear
Since Chen Caixia founded Shiatzy Chen in 1971, she has always insisted on the Chinese style, even in the era when the public pursued European and American trends. In A/W 2021 show, Shiatzy Chen deconstructs and reorganizes the traditional Chinese elements and western traditional objects, displaying the traditional culture in a young way.