Clothing is not only a historic heritage, but also the carrier that brings the clashing between tradition and fashion. Kids’ festive Hanfu fuses Chinese culture with modern aesthetics to express the spirit of freedom and personality. The new generation of consumers are having more confidence in Chinese culture, and show their love on the dressing of kids. Classic chinoiserie elements, delicate frog buttons; elegant cheongsam collars and Hanfu features create an impressive festive atmosphere.

Badge and logo are essential directions for graphic design. Different elements diversify the presentation. The brand icon is presented by silica gel badges and embroidered labels; badge brooches combine ribbons with metal. Besides, varsity badges and bold-font letters are updated by embroideries; the large-scale combination of woven labels and patches is also an important presentation.

When ancient oriental cultures meet the west, there creates brand-new fantastic worlds. This report will introduce you the artworks by Victo Ngai, Li Min, ZAODAO, Mian Lang, Sija Hong and Jacky Tsai to experience the mysterious touch of the oriental aesthetic.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Metaverse -- The Thematic Design Development of Menswear

The development of shirt is an important part in every season. More innovative elements bring higher referential value and more choices. Cuban collar shirt is a classic silhouette to create a vacation look; volume overlength-sleeve shirt reveals a free, rebellious fashion attitude; solid jacket-style shirt will be a key direction; sleeveless shirt meets the needs for layering; practical boxy silhouette can be paired with diverse pattern prints.

Sweatshirt and T-shirt are two important categories to develop in every season. Polo shirt presents an uptrend in the young market. Different from crew and hooded styling, the collared design of polo shirt provides more possibilities, and its retro temperament is loved by young consumers. Volume mid-sleeve T-shirt has also been a more important item for layering. Besides, mid-sleeve hoodie meets the needs for mixed-and-matched layering; the high-street feeling of zip-front hoodie presents elevated qualities.

This pattern craft report focuses on the application of embroidery. The embroidery with the visual effect of chains is inclusive for multiple styles; the tasseled details of embroidery are noteworthy for streetwear brands; patterned hollow embroidery is popular in S/S; the combination of various stitch techniques can well present the textures of pattern; in addition, rope embroidery, crewel embroidery, and double-layered applique are also worth investment.

Oriental Rhythm focuses on the design force of the new generation in China. Elegant tones with a new Chinese mindset are presented by unexpected techniques. Reproducing the diverse things in life and the imaginations of dreamers through musics, people desire for self-expression and interpreting the feeling to all the things. The diversified subcultures in China not only represent the fusion of cultures, but also strong creativity.

With the rising of comfortable and retro styles, classic cargo pants have also led a revolution. The outstanding versatility has attracted a wide range of young consumers, which becomes a must-have item for both smart casual markets and streetwear markets. Workwear elements are integrated into loose trousers to create a chic yet laid-back street fashion; knee-length cargo pants will also be an important direction; low-key and practical slim trousers remain prevalent; classic versatile ankle-tied trousers and straight trousers are worth developing.

Neutral, grayish Orchid Hush(PANTONE 13-3805 TPG) fuses diverse textures of nature and technology. The color of oxidated orchid is available for most natural fabrics and common fabrics. Besides, the futuristic property and glossy texture of Orchid Hush can bring different presentations.

Free is a word with infinite energy, which also gives people the prepared tension. New-emerging fashion we-medias and arts force the young generation to constantly accept information and try to look for the real-self. As the most direct way for self-expression, the young generation has abandoned the traditional concept of clothing and they are attempting the subversive fashion aesthetics. With the louder voice of LGBTQ+, internet youngsters start to explore the boundary of genders depend on their longing for the diverse society. The core of Freed, genderless fashion has been more popular among the fashionistas, which is a precious kind of self-expression and compromise of the young generation.

The colors of Metaverse look like the spectrum reflected by a crystal prism. These pure colors extracted from the virtual world are extremely bright and clean. We divide this theme into four colorways: Girls' Universe(Sweet & Cool), Oriental Phantom(Chinese Chic), Virtual Sunrise(Western Fashion) and New Era(Scientific Streetwear). Neutrals, warm tones and cold tones are all involved to enrich the color inspiration. Girls' Universe is inspired by the works of Chinese digital artist Jiahui Ding to describe the life condition of oriental girls; Oriental Phantom comes from the photograph collection 'Oriental Beauty' by Zhong Lin; Virtual Sunrise gets inspiration from the digital artworks of Bloo Woods and Blake Kathryn; New Era extracts the charming blue and purple tones from the digital artworks of SMECCEA to lead us to the gate of Metaverse.

Troubador comes from the French word Trouver which means discoverer and inventor. Knights are expressing romantic love and spiritual belief during their chanting. The pursuit of romance and love tells timeless and spaceless mythology with artistic fantasy. The fusion of 19th century Romanticism, fearless Chivalry and Renaissance aesthetics interprets the pioneering New Romanticism of contemporary teenager culture.

As a must-have item in autumn and winter, puffa jacket plays an important role for many brands. Vest is filled with voluminous down to ensure both thermal performance and dressing attitude; after being used on jacket and overcoat, the shirt silhouette is also developed as a key to puffa jacket; the classic silhouette of bomber jacket is rather popular in the recent seasons; the belted long coat is much more wrapped and warm; cropped silhouette strengthens the volume of upper body and express a youthful and fashionable attitude.

With the development of street culture, street fashion brands have also been more popular. This report titled The Return of Acid interprets the futuristic fashion trend. Acid designs may remind us of the Acid Techno, psychedelic rock and visual Op Art in the last 80s and 90s. A messy, random yet futuristic acid style is added to the patterns in this report to interpret the wonderful Utopian imagination through a new punk spirit.

As the must-have categories of streetwear brand, T-shirt and sweatshirt have been the best choices for young consumers and take half of the streetwear market in every season. In S/S 2022, loose silhouette becomes the core and the application of pattern is also proper. Among all the styles, statement deconstructed T-shirt has been one of the most popular silhouettes; loose half-sleeve T-shirt brings a casual feel; long-sleeved patchwork T-shirt catches eyes; loose hooded sweatshirt is still the main force; cozy front-open sweatshirt is all-matching and attractive; classic crewneck pullover sweatshirt is rather novel.

The 3D expression of pattern craft is constantly evolved and developed into the representative of menswear. The recreation of heat pressing and stamping presents color blocks; the 3D relief effect is combined with embroidery to show powerful performance. These simple yet delicate crafts allow the patterns to be generally stylish.

The New Romanticism under the theme of Chanting Knight interpreting the colors those artists used during the European Romantic Period. The mind emancipation of today's world is just the same as that time. Breaking the limit of time and space, the chatting scenes of the past royal family and aristocrats stimulate the longing for chivalry. Court colors are used to reinterpret classic pattern elements. The coolness of European patterns and the luxurious metal feel of knight equipment render the fantasy of the past romance and interpret the patterns of New Romanticism.

The theme of Fanatic Techwear is filled with the futuristic and scientific feel. Combining with the latest color combinations of top brands, this theme is further divided into four parts: Too-cool Error Code, Hot-blooded Warrior, Industrial Wasteland and Space Radiance. When the human civilization and global resource come to the end, stylish youngsters are wearing technical and functional workwear to become female warriors, interpreting a distinctive decadent aesthetic.

Those freed ones, who are pursuing personal expression, present the fashion trend of Me Generation through their rebellious attitude. Influenced by the disembedding mind, they are trying to recognize more circles and desiring for a more diversified sense of belonging. Including multiple cultures, emotional fission and restructuring endow fashion with new meaning and release the real mind. The patterns of Freed are shown in diverse ways. Positive self-expression and immersive atmosphere have become the focus.