This report analyzes the unique lifestyle of Generation Z born between 1995 and 2009- inner nourishment, emotional healing, single life, and awakening of Chinese culture. Focused on and analyzed case studies and suggested application directions for lifestyle applications.

Custard is soft and bright, like a blooming cream ice cream on the taste buds, relieving summer restlessness and bringing a soft and refreshing feeling. In this season, as a trend color, with a high-end street trend as the main tone, it can be applied to the development of key single products; In terms of color matching, colors are mostly in the same color scheme, contrasting color scheme, or neutral color scheme, combined with diverse materials to present a unique color texture.

The inspiration for this pattern comes from the year of the Snake in traditional Chinese culture. The cute and unique image of a small snake can give people a warm and auspicious feeling. The Year of the Snake New Year costume allows children to feel a auspicious atmosphere during the Year of the Snake. This article focuses on three sections of the Year of the Snake: the "Dragon Head and Snake Tail" to bid farewell to the old and welcome the new, the "Year of the Snake" to bring good luck and blessings, and the fun and cute "Cartoon Snake" to provide reference for the development of snake year patterns in Chinese New Year clothing for children and infants.

The domestic animated film 'Lion Boy' revolves around the Chinese intangible cultural heritage of dragon and lion dance. Let China-Chic be more integrated into people's life. In the Chinese lunar calendar, 2024 is the Jiachen year, and as an Eastern mythical beast, Qinglong is in charge of a peaceful area, symbolizing auspiciousness, fortune, and honor. The inspiration for this pattern comes from this. The main design element is the divine beast, the green dragon, and the fun text adds blessings to the New Year. The report serves as a reference for the development of New Year patterns.

The new Chinese style national style injects modern life inspiration into traditional styles, reinterpreting and reinterpreting traditional Chinese culture. It combines elements of Chinese style with current trendy items, maintaining the classical atmosphere of Chinese style while also being more practical and full of connotation than traditional single Chinese style products. In short, the new Chinese style is more suitable for daily wear and has a more fashionable sense compared to the traditional Chinese style. It blends personal unique flavors and forms a unique personal style, showcasing the elegance of Eastern beauty to the fullest, and perfectly showcasing the aesthetics of Chinese culture.

This report focuses on the craftsmanship and design details of tops and jackets in the New Chinese Style, providing design guidance through various details such as Chinese collars, innovative slant opening, improved button closures, decorative buttons, and diverse fastenings, while summarizing key trend directions. It combines the latest releases from international forward-looking brands and relevant practical techniques to present an interpretation, with particular emphasis on attention and application.

The trend of new Chinese style continues to sweep the fashion industry. This report analyzes and creates with elements such as lush green bamboo, subtly appearing flower shadows, and ancient landscapes to showcase the elegance and charm of the new Chinese style. At the same time, small areas of high-saturation color are incorporated as accents to enhance the vibrancy of the patterns. By breaking away from conventions through different forms of abstract artistic expression, it interprets the collision between classical modernity and tradition, and portrays the civilization and spirit of the East. This demonstrates the delicate and elegant nature of the new Chinese style while also incorporating artistic and fashionable elements, providing references for the development of national style brands.

This report chooses the dragon as the core element and incorporates it naturally with floral patterns, lines, letters, and other elements through artistic design techniques. While expressing the essence of the East, it also adds a sense of fun and fashion, providing inspiration for the development of dragon-themed patterns.

Nowadays, with the increasing recognition and appreciation of traditional culture, Hanfu, traditional Chinese clothing, has gradually become a new element in the fashion industry. Many fashion designers have incorporated Hanfu into modern designs, giving it new life and meaning. The styles and designs of Hanfu have also been innovated and upgraded. Examples include the curved-hem robe, Song Dynasty long jacket, crewneck robe, and chest-high Ru dress. These new styles of Hanfu cater to different occasions and fashion trends, making them popular elements that are widely embraced.

As the younger generation of Chinese consumers deepen their understanding of Chinese style, the promotion of Chinese cultural elements continues to expand. Fashion COSMO has special initiatives promoting traditional dramas. Chinese Hanfu Day is concurrently held in various locations, with activities such as watching Hanfu shows, browsing Chinese-style markets, attending cultural lectures, and experiencing national beauty makeup.

Led by China National Garment Association and POP Fashion, the Chinese fashion-themed series ‘Poetic Chinoiserie’ is released to discover the aesthetic expression of oriental charm in modern lives. Master the market trends of chinoiserie apparel and inspire the design development of traditional Chinese clothing culture.

SD Recollect is a Fall/Winter 23/24 color trend released by POP Fashion in June 2022. SD Recollect brings the flashback of classic moments and pays homage to the charm of golden era. Lo-fi rough aesthetics draw the attention of retro lovers. Low fidelity, low-quality code, low-frame aesthetic, psychedelic retro and soft-focus granule are the signatures. Illusive color contrast is joined by nostalgic coffee tone to interpret the new retro.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

This detail trend report will inspire your design development on collars. Evolved from sleepwear, homewear is widely diversified. The market is now shifting eyes to comfortable multi-purpose homewear. Cross-over collars, cute babydoll collars, sweet double-layered collars, shawl collars, large turn-down collars and special-shaped collars develop homewear pieces that can be worn outdoors.

Clothing is not only a historic heritage, but also the carrier that brings the clashing between tradition and fashion. Kids’ festive Hanfu fuses Chinese culture with modern aesthetics to express the spirit of freedom and personality. The new generation of consumers are having more confidence in Chinese culture, and show their love on the dressing of kids. Classic chinoiserie elements, delicate frog buttons; elegant cheongsam collars and Hanfu features create an impressive festive atmosphere.

Badge and logo are essential directions for graphic design. Different elements diversify the presentation. The brand icon is presented by silica gel badges and embroidered labels; badge brooches combine ribbons with metal. Besides, varsity badges and bold-font letters are updated by embroideries; the large-scale combination of woven labels and patches is also an important presentation.

When ancient oriental cultures meet the west, there creates brand-new fantastic worlds. This report will introduce you the artworks by Victo Ngai, Li Min, ZAODAO, Mian Lang, Sija Hong and Jacky Tsai to experience the mysterious touch of the oriental aesthetic.

According to the researches toward consumer portraits, data trend, design evolution, and the dynamics of fashion industry, the forward-looking group of POP Fashion released the forecast of five themes in A/W 23/24 to predict the fashion trend and broaden the horizon of fashion design. Symbiosis is the mega theme in this season, expressing that the updated standards are accelerating the revolution of fashion industry. The diversified requirements of young consumers will be constructed and satisfied by improved efficiency and algorithm models in the industry.

Metaverse -- The Thematic Design Development of Menswear

The development of shirt is an important part in every season. More innovative elements bring higher referential value and more choices. Cuban collar shirt is a classic silhouette to create a vacation look; volume overlength-sleeve shirt reveals a free, rebellious fashion attitude; solid jacket-style shirt will be a key direction; sleeveless shirt meets the needs for layering; practical boxy silhouette can be paired with diverse pattern prints.

Sweatshirt and T-shirt are two important categories to develop in every season. Polo shirt presents an uptrend in the young market. Different from crew and hooded styling, the collared design of polo shirt provides more possibilities, and its retro temperament is loved by young consumers. Volume mid-sleeve T-shirt has also been a more important item for layering. Besides, mid-sleeve hoodie meets the needs for mixed-and-matched layering; the high-street feeling of zip-front hoodie presents elevated qualities.