Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Meditation and Practice -- The Fabric Trend for Women's Yoga Clothes
Comfort and renewable fabrics are increasingly important in S/S 2021. Based on adaptability, functionality will be more and more prominent. In search for optimized technology and innovation of fabrics, consumers demand for personality and sustainability. In S/S 2021, clothes for yoga and Pilates will be more durable and practical. Functional knitted items, matte quick-dry fabric and sustainable polyester fabrics are used to create leggings and base-layer, and to protect the wearer during exercise.
Calm and Primordial -- Theme Color Trend for Men's and Women's Sportswear
More than just losing weight and getting in shape, primordial exercisers devote more time to their health and reverence for nature, creating new forms of exercise and eating habits. They advocate the outdoors and the "earth gym", drawing inspirations from nature and also influencing the use of color. Collaboration collection of Adidas × Wood Wood inspires the theme, showing the amiable tones. A/W 20/21 emphasizes more the perception of the environment, and consumers pursue physical and mental strengthening. Natural colors should be combined with functionality to be fit for the market, and the colors need to be sustainable dyed.
Uncompromising Wool -- Sporty Wool Yarns
In recent years, the circular all-in-one machine has been gradually popularized, which eliminates most stitching of knitwear and enables the knitwear more well-fitting, with more delicate craft details. Together with the breathability brought by special structures of knitting, knitted sportswear is more and more popular. In addition to sportswear brands like Adidas which have knitted sportswear, luxury brands like Prada also release knitted sportswear in A/W 2019.
The Cropped Silhouette -- The Silhouette Trend for Women's Sportif Top
In S/S 2021, sports-oriented consumers pursue durable and individual design and skin-friendly products on the premise of health. They like simplified consumption, so they will choose multifunctional items. Producers need to promise the comfort of items and focus on functionality and practical details. So the light undershirt and basic items will emerge. Fabric with a naked feeling brings an unconstrained flexible sense and a skin-friendly feel, and it can shift between work and sports.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
The Second Skin -- The Craft Trend for Tight Leggings
Unique and close-fitting qualities are coveted by active women. The functionality of leggings play a key role. High adaptability is a highlight. The super elastic fabric are multi-functional. Meanwhile, side seam cutouts, tapes and others add a statement-making aesthetic.
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.