Denim appeals to many consumers with its wearability and unique charm. This season sustainability remains dominant in denim market, resulting in special spliced designs. Modern looks are emerging, and the most attention-grabbing one is the fusion of denim and leather. Big 3D pockets work with workwear elements. Refined decorative stitches become a hot craft this season. And it is worth mentioning that psychedelic tie-dye is displayed by various forms.

As traditional crafts and classical style gain increasing attention, consumers pay more attention to quality. The 1990s simplicity trend drives the popularity of crafted denim items. Pockets on denim items show various changes and expand the durability and functionality. Laser acid pickling explores traditional denim in a sustainable way. Co-crafting, color-blocked splicing, detachable washed pockets keep sustainability, present leisure and exquisite femininity, and display sustainable designs worth being passed down between generations. Recycled cotton and linen fibers replace conventional cotton and bring various kinds of pockets. Frayed edges, clear outlines and decorative aesthetics create wearable and durable styling, add new changes to pockets on denim and offer ever-lasting denim items.

The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.

In A/W 21/22, ready-to-wear look will be a key trend in womenswear. Ready-to-wear puffa jackets are fashionable and warm, easily switching between different occasions. This report will analyze key silhouettes of lightweight long outerwear, collarless light overcoat, trench coat, well-fitting style, A-line silhouette, umbrella cape, down dress, down skirt and mono-color set, so as to guide the design direction of women's puffa jackets.

The Color Trend for A/W 21/22 Women's Puffa Jackets

In A/W 20/21, men's sports items feature the minimalism and functional details. The extreme simplicity displays the "less is more" wearing experience. Due to the rapid deterioration of the climate and environment, items in this season aim to save social resources and encourage consumers to support sustainable development. The item explores the improved design of outdoor styles, and focuses on durability and transseasonal wearing. The function of fabric needs improvement to adapt to flexible cutting and strengthen the recycle value. Besides, the layered match is also a key design point for outdoor styles.

As consumers pay more attention to health and exercise at home, products' versatility and expansion of service cycle are more important. Female consumers hope to show the figure while taking exercise, especially the upper abdomen. Ergonomic unibody knitting technology is combined to create functional and personalized items. Different items are created for different exercises. The service cycle of products focus more on sustainability and whether the fabric is healthy to human body. Technical methods, unsalable stocks and recreation of fabrics can be adopted to reduce the resource waste.

Currently, technology and future become the important direction of men's Chinese fashion sweatshirts in autumn and winter. Individual and bold fluorescent green with a technical and futuristic sense, exaggerated, individual and functional pockets, offbeat deconstruction and splicing, voluminous fleece sweatshirts and sustainable blurred sweatshirts will be key trendy elements of men's Chinese fashion sweatshirts for A/W 2021. Therefore, new clothing collocation is born. The technical and futuristic gathered-ankle pants become a key item. Some individual fashionable and cool accessories like functional bags are combined to inspire the brand-new collocation of Chinese fashion sweatshirts.

With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.

Vibrant and street-ready denim appeals to designers all the time. For S/S 2021, all kinds of denim supports the mainstream trends. With the shift of high-class garments to street, denim gains momentum on catwalks. Designers explore all kinds of bold colors, washed effects and prints. The tight shape still appeals to the mass market, while the loose silhouette is popular with the young generation. Splicing, cargo elements, sustainable washes and knitting&weaving techniques show special aesthetics.