Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Parent-child Dressing Chinese Style Folk Style Middle East Style Russian Style
Urban Protective Details -- The Craft Trend for Menswear
As a manifestation of the mass psychology, clothing has been influenced by all aspects of society. Under the background of the pandemic, people will focus more on the consumption for the purpose of protecting their own health and safety, and their awareness of self-protection will be further enhanced. Thus in A/W 21/22 protective clothing becomes important. The combination of urban leisure and outdoor sports enhances functionality and brings more practical designs for knitwear. Details on the head, shoulder and back will help with the design of new items.
Key Items -- The Trend for Men's Sportswear
In A/W 20/21, men's sports items feature the minimalism and functional details. The extreme simplicity displays the "less is more" wearing experience. Due to the rapid deterioration of the climate and environment, items in this season aim to save social resources and encourage consumers to support sustainable development. The item explores the improved design of outdoor styles, and focuses on durability and transseasonal wearing. The function of fabric needs improvement to adapt to flexible cutting and strengthen the recycle value. Besides, the layered match is also a key design point for outdoor styles.
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
Landscape Protection -- The Confirmation of Menswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in July, 2019. In order to resist the excessive consumption of resources, it is imperative for people to protect nature, earth and all living creatures. Global Assessment Report on State of Nature released by UN indicates that 1 million species are facing extinction. In A/W 20/21, designers will go for new concepts to create a new home where man and nature integrate. The outbreak at the beginning of 2020 also reminds us of the importance of harmony between man and nature, and confirms this trend.
Pragmatism -- The Silhouette Trend for Women's Shirts
The textile industry enters a temporary downturn due to the outbreak. Material manufacturers, brands, wholesalers hope to relieve financial through new media or live streaming. Rational consumers are growing, and practical items will become more popular. After the outbreak, consumers will favor the simple and basic items. The shirt is the representative of pragmatism, and "transboundary item" is the new design concept. So consumers will choose simple and basic styles.
Holiday of BoBos -- Theme Design & Development for S/S 2021 Womenswear
Pursuit of freedom and connection to nature get popular. Tourism is hit by NCP, while consumers turn to home life. They take staycation by pruning gardens and planting. Like in the 1970s of America, indoor ecology prevails with the promotion of environmental protection. 70s Bohemian style revives at the same time. BoBos blend Bourgeois qualities with free and artistic Bohemian style, bringing a perfect holiday for S/S 2021.
Cool Summer Days -- The Silhouette Trend for Boys' Shorts
As an important item in summer, shorts are indispensable for boyswear. For silhouettes, practical workwear shorts are popular; slit sports shorts are retro but chic; mock-layered shorts are athletic and street; suit shorts are serious and formal; beach shorts are full of a summer vibe. So S/S 2021 will be passionate and colorful.
Variegated -- The Pattern Craft Trend for Menswear
Craft and detail are of great importance in A/W 20/21. Compared with clothing silhouette, more designers convey their ingenious thoughts to cautious consumers through craft changes and creative details. Influenced by current trends, the market is more favorable to bold, eye-catching, individual, simple and versatile craft and detail. Rubbing, discharge print, digital all-over print, and combined crafts of offset print gradually enter into the public view.
Immersive Weekend -- The Pattern Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.
Holiday of BoBos -- S/S 2021 Theme Trend
As free and natural lifestyle gains popularity, BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer retro the 70s styles, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday.
Gathered-ankle Style- The Silhouette Trend for Men's Pants
Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
Global Traveler -- 2019 S/S Color Trend Confirmation for Menswear
The S/S 2019 Color Trend – Global Traveler was unveiled in February 2018. As balancing life and work is still a hot topic, free, causal and considered design become key to create leisure yet upscale menswear.
Mood Industry -- 2020 S/S Theme Trend
The term "Industrial Revolution" has a long history. The year of 2020 was a distant future, but it gets closer and closer. From expectation, exploration to realization, we change our cognition which is also influenced by industrial and technical products. In the past, our emotions are changeable and illogical. But as we are more certain about the future, our moods will be industrialized, collected, recorded, and even diagnosed and cured. Therefore, we begin to explore the emerging emotional intelligence.