The quality of life, the spirit, and the joyful mentality are the core trends of today. The relaxed and comfortable elegance makes every single item worth considering. The color design of knitwear in this style focuses on using natural colors. The knitwear for elegant ladies pays more attention to highlighting the mature and elegant charm of women. Pullovers are the key items for elegant ladies. Through details and matching, they create exquisite style and tone, presenting a more suitable style for urban commuting wear.

After experiencing the turbulence, depression and emotional fluctuation in the past few years, as well as the excessive anxiety and expectation in 2023, this year of 2024 should usher in a new life in the social environment, lifestyle, living environment and mentality. This report refines the color trends from women’s runway shows and the new collections of fashion brands, and draws inspirations from POP Fashion’s S/S 2024 mega theme — Gaiety Breakthrough.

According to the interactive data and market researches of POP Fashion in January and February, geometry, rabbit, line and chinoiserie are the four hottest topics.

Cardigan is one of the most important knitted items for women. The silhouette development in A/W 23/24 focuses on drop-shoulder V neck, elegant slim fit, Chanel-inspired cardigan, robe-style cardigan and loose lantern sleeves.

The details at the neck of women’s knitwear are really delicate. Stitched edges elevate the sophistication; the cutouts of crewneck, V neck and turtleneck are quite minimalist; the overlapped details improve the layers; coarse stitches and fine stitches both present turn-down collars; the tie straps at neck are also noteworthy.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.

The unbleached hue of Whitecap Gray presents monochromatic pieces in Spring/Summer. Coarse textures, jacquard stripes and decorative details enrich layers and make upscale, minimal designs.

Old Money is an aesthetic based around a wealthy, classic style. Old Money refers to people who have inherited their wealth instead of working for it. Wearing and patterns in the style of Old Money are attracting consumers. Classic houndstooth, unisex tartan and Glen plaid explore the fashion design of Old Money Aesthetic.

Delicate, comfy dresses are welcoming in S/S 2025. The length ends at ankle or shank beautifies the body lines of leg and hip. The waisted design underlines the pretty curves. Sexy shoulder straps, neckline designs and shoulder lines create sophisticated commutewear. Classic shirt dress is updated by length, waists and more design languages.

Pantone has revealed its color of the year for 2023: "Viva Magenta," described as "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint." The color descends from the red family and "welcomes anyone and everyone with the same verve for life and rebellious spirit."

Women’s knitted dress is an important item in Fall/Winter. The season requires warmth, sense of designing and also functionality. Based on the market researches, this report offers references for silhouettes, sleeves and neck design in FW 23/24.

The selection of fabric is extremely important to the silhouettes and fashion of pants. Fashion commutewear, gorgeous velvet and casual cotton are the three major directions in Fall/Winter 23/24. This report will introduce the key points and recommended silhouettes of each direction.

Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.

In S/S 2024, Crystal Rose is a pink with transparent light that carries the urban romance. This sweet, innocent and also graceful color is really appealing. POP Fashion introduced Mauve Morn(Pantone 12-2102TPG) as the color for S/S 2023. The saturated gray-infused Crystal Rose(Pantone 12-1708TPG) meets the Y2K trend and digitalization, and presents a brand-new romanticism for all ages.

This pattern trend report draws inspirations from the ripples of swimming pools. The British Pop artist, David Hockey displays the poolside culture in ‘60s California with his obsession with swimming pools. Artist Felipe Pantone uses digital touch and color changes to present a mosaic swimming pool. Glitch, spectrum, trompe l’oeil, distortion, matrix and 3D are always in his artworks.

Mocha Mousse is a thick brown hue of a cup of warm coffee and the cream on chocolate cake that can soothe our tired minds after a day. Fusing steadiness with elegant warmth, this graceful Mocha Mousse is the most appealing and practical color in A/W 23/24.

Accessory is important to the development of S/S 2024 knitwear. Delicate and extravagant accessories enrich the layers and design of clothing. Rhinestones are arranged in different ways to improve the quality and delicacy. Metallic or transparent beads reflect the sunshine. Metallic chains and decorative buckles are clashed with the soft knitwear. Sequins meet the retro fashion. Special-shaped buttons also improve the sophistication of knitwear. Tiny buckles are added to enhance the delicacy. Besides, the use of Chinese-style accessories is also noteworthy.

Based on pragmatism, the development of S/S 2024 dresses pursues creative aesthetics. Mini shirt dress, low-waisted pleated dress and irregular-hem X-line dress display the creative combinations of classics and common techniques. X-line shirt dress, voluminous fishtail dress and slit slim-fit dress meet the current fashion trend.

This report introduces you about the embroidery skills of wedding dress. Rope embroidery, lace embroidery, crochet embroidery, luxury embroidery, sequin embroidery and pearl embroidery are the major directions. From hand-stitch embroideries to today’s computer embroidery, the crafts of wedding dress are developed to be more innovative and diverse.

Daiquiri Green is a vibrant and vivid color in S/S 2024 that heals people and injects energy. POP Fashion introduced the bright and saturated Tender Shoots(PANTONE 14-0446) in S/S 2023. Daiquiri Green(PANTONE 12-0435TPG) is a gray-infused green sourced from food. The combination with soft materials and 3D silhouettes creates a modern and elegant style.

Influenced by the fast living tempo and the uncertain society, people are looking for the natural healing and a balanced lifestyle. Leather and fur is a part in the nature. Natural gloss is fused with digital colors to present a diversified interaction mode. This report tells us about four color stories: Minimalist Neutral combines classic neutrals with sustainable natural leathers to endow urban lives with minimal qualities; Romantic Pastel interprets the cross-seasonal elegance of young ladies; Natural Retro draws vitality from the nature and offers mash-ups; Surreal Future integrates digitalization with hard leathers.