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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Style Insight - Differentiation of Young Women's Styles (Part 1)
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    2024-03-06 73169

    Style Insight - Differentiation of Young Women's Styles (Part 1)

    There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.

  • Retro Time -- The S/S 2023 Theme Trend

    2021-12-13 335170

    Retro Time -- The S/S 2023 Theme Trend

    Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and reinterprets the highlights of that classic, golden age.

  • Awaken -- The Design Development of Women's Underwear & Loungewear

    2021-08-27 157749

    Awaken -- The Design Development of Women's Underwear & Loungewear

    The current fast-paced life puts many urban youths and women under huge pressure. Stress not only appear in emotions such as anxiety, confusion, collapse, but also takes away our happiness when we event don't notice it. Modern women with multiple social identities are too easy to wrap themselves too hard, finally be trapped in high pressure. What's needed the most is the self-released of drama healing, to find another relaxed self. Let your heart return to a light state, as well as your body, awaken the inner feminine power of women!

French style FashionTrend Forecasting Roports | POP Fashion

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