Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Season
- Theme
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
- loungewear
- Leisure Wear Nightwear Suit Nightdress Nightgown Pajama Pants Strap Nightdress Sleepwear Maternity Dress
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Princess Style Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-08 87892
Style Insight - Differentiation of Young Women's Styles (Part 2)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2024-03-06 80873
Style Insight - Differentiation of Young Women's Styles (Part 1)
There has been a change in the characteristics of young consumers on 24/25: the original brand had a benchmark effect, which was very "concentrated" and "universal"; At present, brands focus on the audience circle, which is very "dispersed" and "decentralized". These "circles" have a large number and small scale, but "insiders" enthusiastically follow and are willing to spend more money to pay for their love. The scattered consumption characteristics have spread to the category of fashion styles, especially the contemporary female youth fashion style, which is clearly different from traditional mainstream styles, mixed with various classic styles and immersed in the current lifestyle, presenting a new style. The POP Prospective Team has discovered this key change by focusing on observing and researching the psychological age representation of women aged 20-28, and describing four differentiated styles of young women's clothing.
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2023-11-10 71460
The Silhouette Trend for Women's Down Jacket
The 24/25 autumn and winter women's cotton down jacket silhouette presents a strong sense of coolness and functionality, constantly pursuing innovation and change while maintaining a classic and practical silhouette. While the classic silhouette is reproduced, innovation in style or details can also be seen. This report focuses on analyzing the puffed down jacket silhouette. By analyzing the silhouettes of truncated waist down jackets, high waisted box down jackets, short bread jackets, cocoon shaped long jackets, and A-type down jackets, more creative iterations are implanted in the design of autumn and winter down jackets.
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2023-10-26 110214
Natural Optimism -- The Design Development of Kidswear
In fast-paced life, people pay more attention to the construction of their inner world and seek natural energy for self healing. The desire for nature motivates the liberation of nature, and natural optimists often find a relaxed and unique "mild vacation" way in the city to achieve self healing and satisfaction. This pursuit and respect for nature can be seen as an initiative to return to its roots, reflecting and resisting pathological phenomena such as modernization, consumerism, and nihilism. Through the power of nature and the beautiful environment, one can find spiritual sustenance and support, and feel the precipitation and enlightenment of the heart.
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2023-10-02 83066
Warm Elegance -- The Silhouette Trend for Women's Down Jacket
With the popularity of intellectual retro and Madeleine, the silhouette of 24/25 autumn and winter women's down jackets presents a strong feminized trend. While maintaining classic and practical shapes, it continuously pursues innovation and change. In addition to the reproduction of classic silhouettes, innovative styles or details can also be seen. This report focuses on the analysis of casual feminine style down jackets. By analyzing the silhouettes of lightweight long down jackets, crewneck jackets, waisted long down jackets, and cropped bomber jackets, more creative iterations are incorporated into the design of autumn and winter down jackets.
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2023-08-30 74722
The Silhouette Trend for Women's Trench Coat
From the perspective of representative brands and similar style brands, there are several silhouette trends to pay attention to for the 2025 spring and summer women's trench coats: drawstring waist, voluminous oversize, belted waist, cocoon sleeves, vest-style, and slightly A-line shirt-style. These silhouette design trends bring a completely new visual effect to the new season's women's trench coats, not only satisfying the practicality and fashion sense needs of contemporary female consumers for trench coats but also demonstrating the brand's pursuit of innovative design.
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2023-02-08 137558
Resortir -- The S/S 2024 Thematic Fabric Trend
The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.
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2022-11-28 530474
Gaiety Breakthrough -- The S/S 2024 Theme Forecast
Repeated uncertainties accelerate the economic recession, however, the fashion industry is a durable consumer goods industry under direct affect. For Fall/Winter 2023, we expected for the symbiosis of natural beings and discovered a balanced survival pattern in the adversity. China was predicted to be a dark horse that would incubate the fashion. All the industries have expressed their vision about the future, including digital supply chain, the strategies that transform the shopping demand, the attitude toward lifestyles and IDEA marketing. We advocate to seize the chance to enter into the new fashion era, initiate changes from within, and embrace the Web3.0.
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2022-08-31 222400
Lagom -- A/W 23/24 Thematic Pattern Trend
The core of Lagom pursues the balance of life. Living just right in every aspect satisfies contemporary consumers’ requirement for an extraordinary taste. Slow down the living pace and return to the essence of life. Staying close to the nature soothes the restless mind. The pattern expressions and arts drawn from the balanced variation in life interpret the colorful modern aesthetics.
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2022-08-02 151347
Lavender Mist -- The Color Trend for Infantswear
Lavender Mist is a pale hue with a hazy and mysterious filter. The combination with ditsy floral prints creates a French-style romantic atmosphere in Fall/Winter. Auxiliary colors as Shortbread and Petal Pink add highlights to the palette and endow infants with cuteness and sweetness.
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2022-06-22 127384
Lagom -- The Design Development of Women's Leather & Fur
The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.
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2022-06-20 385284
Lagom -- The A/W 23/24 Theme Trend
Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.
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2022-05-12 139453
A/W 22/23 Popular Womenswear Fabrics
The complexity of material and technique leads to the higher cost of design development in Autumn/Winter. Based on the actual demands, POP Fashion digs into fashion weeks and presale products on a world scale to figure out the most investment-worthy fabrics.
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2022-02-17 111202
Leather Trench Coat -- The Silhouette Trend for Women's Outerwear
With the awakening of self-awareness, independent women with elegancy and confidence have been the main force in the society. Feminine power is infused into wider silhouettes to provide modernized urban looks with an impressive aura.
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2021-12-13 335263
Retro Time -- The S/S 2023 Theme Trend
Retro Time conveys the spiritual expression of Gen Z consumers' nostalgic emotions and awakens the memory of the golden age via scene replays. Discovering the oasis that we desire for, an escapist journey is started the high summer. With the use of joyous tones, new elements are joined by the old to present a retro vacation style. Retro Time hopes to create a relaxing and carefree mini-vacation atmosphere for the busy teenagers in city. A self-healing summer rhapsody reminds us of the passion and romance in summer, and reinterprets the highlights of that classic, golden age.
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2021-09-02 188124
Visions -- The Design Development of Kidswear
Vision is human nature. We are always striving for the best. Our city ,architecture, space and daily life all show the yearning for a better life. An unconventional spiritual garden is opened in a minimalist and casual way to present the natural power. There is simple and modest elegancy between light and shadow, brightness and darkness, virtual and reality. Time is passing in one direction, and space is changing in multiple planes. People want to reflect infinite reveries in limited space through the interaction with space and nature.
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2021-08-26 129844
Fantastic Tweed -- A/W 22/23 Fabric Trend
Tweed was once widely used as the fabric of menswear in Britain, and the fashion master Coco Chanel integrated it into the womenswear design later. Changes of yarns and the mix of different materials and colors present rich textures. As the classic of CHANEL, tweed suit shows an entry-lux style. After an entire century, tweed uses wool as the material instead of the original twill structure. With the constant development and innovation of spinning and yarn, tweed fabric still keeps its elegancy and provides women with vogue and gracefulness. This report will demonstrate the recommended styles and materials for A/W 22/23 tweed through the introduction of fancy yarn, sequined tweed, checked texture, monochrome plain and inlaid ribbon.