Gather this month's noteworthy trends in the sports/outdoor industry, and gain insights into the future market trend changes in the industry.

With the surge of the sports craze, tennis sportswear holds a crucial position in the development of spring and summer collections, welcoming consumers with a completely new attitude this season. The silhouettes of this season primarily focus on traditional pleated skirts, asymmetrical design skirts, layered ruffle skirts, as well as polo dresses, vest dresses, and tennis sets. These six silhouette trends highlight the high functionality, practicality, and creativity of tennis attire, providing designers with more possibilities for reference.

May 2023 -- The Industry Insight of Sportswear

With the emergence of various new sports, the design trend of golf clothing is also moving towards the combination of fashion and sports, gradually becoming more casual. Mainstream fashion brands such as BOSS, Tory Burch, and A.P.C. are also constantly launching golf-inspired clothing to adapt to consumers’ daily leisure occasions. At the same time, designers are constantly exploring a balance between fashion and classic sports, integrating trendy styles such as streetwear, vintage, and collegiate style with golf images, making golf a part of pop culture.

Pickleball, as a new and inclusive sport suitable for people of all ages and genders, is rapidly developing by combining the traits of badminton, table tennis, and tennis. It involves hitting a ball with a paddle, and has less activity and exercise than tennis, making it a great exercise option for those who find tennis too challenging. Some people jokingly call pickleball "old people's tennis," but it is actually a sport suitable for all ages. Due to its low entry cost, easy-to-follow rules, and social distancing-friendly format, pickleball quickly became popular, breaking the shortcomings of the three major racquet sports and becoming an accessible and popular sport for all.

The fashion trend of #tenniscore rises again. From influencers to fashion shows, we can see the popularity of tennis clothing. The classic items worn on the tennis court are combined with statement fashion elements or mixed with casual wear to reinterpret the urban tenniscore.

The preppy style, which has undergone decades of development, has become increasingly diverse and is no longer limited to campuses. It has become a fashionable style favored by many people and is constantly active in major fashion shows. This article will start with three categories: sports campus, varsity stripes, and nautical inspiration, and provide a summary analysis.

With the blurred boundaries between sports and fashion, people’s pursuit of high quality, beauty and personality diversifies the golfwear. Newest fashion elements are integrated into professional sportswear to lead the fashion trend.

As the first week of the French Open 2022 wound down, we will turn our eyes to Wimbledon. Driven by the ‘tennis boom’, this sport for middle-class elites is attracting more fashion lovers. Tennis players are not only athletes, but also fashion icons. Fashion brands are drawing inspirations from tennis. Classic tennis uniforms are fused with modern fashion elements to develop youthful sportswear for new-generation players and consumers.

Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.

In the post-epidemic era, golf has been popularized to be a prevalent sport activity. As a sport which pays great attention to dressing etiquette, players want to be professional and elegant in the golf course. This report offers inspirations and ideas about the dressing of golf set.

Polo shirt was once the synonym of nobility and elegancy. The design elements of classic polo shirt upgrade the basics and satisfy consumers' needs for balancing casual wear and formal wear. Retro elongated placket, high-neck design, and slant placket renew the classic styling of polo shirt. Colored turn-down collar and trimmed placket lead the development of polo shirt to an avant-garde direction.

1.Wimbledon was canceled for the first time after the second World War because of the pandemic in 2020. The resumed Wimbledon 2021 led the trend of summer sport in Britain. 2.DAZED(Summer May Vol.) magazine shown a group of photos about retro sports, which is shot by the Armstrong female fashion photographer Carlijn Jacobs. Influenced by the Olympic Games, many top brands have presented a fashion trend of sport, which nodded to the classic and brought back the retro styles.

The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.