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The Sportswear Trend for Tennis
As the first week of the French Open 2022 wound down, we will turn our eyes to Wimbledon. Driven by the ‘tennis boom’, this sport for middle-class elites is attracting more fashion lovers. Tennis players are not only athletes, but also fashion icons. Fashion brands are drawing inspirations from tennis. Classic tennis uniforms are fused with modern fashion elements to develop youthful sportswear for new-generation players and consumers.
Mindfulness --The A/W 23/24 Color Trend Forecast of Women's Yogawear
Driven by the New Naturalism, people are rebuilding their relationship with the nature. Mental health and sustainability are integrated into the natural environment for resonance. Getting inspirations from the natural world, eco-friendly color aesthetic has been the core of spirit, and yoga lovers go outside the door. The A/W 23/24 palette of yoga moves eyes to health and outdoor. Natural tones have been the best choices for daily workout and casualness.
Collar Design -- The Detail Craft of Active Polo Shirt
Polo shirt was once the synonym of nobility and elegancy. The design elements of classic polo shirt upgrade the basics and satisfy consumers' needs for balancing casual wear and formal wear. Retro elongated placket, high-neck design, and slant placket renew the classic styling of polo shirt. Colored turn-down collar and trimmed placket lead the development of polo shirt to an avant-garde direction.
Retro New Sport -- The Color Trend for S/S 2023 Sportswear
1.Wimbledon was canceled for the first time after the second World War because of the pandemic in 2020. The resumed Wimbledon 2021 led the trend of summer sport in Britain. 2.DAZED(Summer May Vol.) magazine shown a group of photos about retro sports, which is shot by the Armstrong female fashion photographer Carlijn Jacobs. Influenced by the Olympic Games, many top brands have presented a fashion trend of sport, which nodded to the classic and brought back the retro styles.
Loving the Net -- Theme Design & Development for Women's Tennis Apparel
The Wimbledon Championships in June 2020 is suspended due to this pandemic. Roger Federer, a grand slam of four major tennis tournaments and with the world's highest score, has raised money for Australian wildfire. Tennis has developed from an aristocratic competitive sport into a general public sport, and tennis apparel is also affected by the vintage trend, showing a light retro style in 2021. Womenswear is dominated by sets and dresses, and the length is longer for convenient movements. Considering sweat and due to the pandemic, tennis apparel features detail craft changes, as well as the breathable and antibacterial fabric. We recommend Ralph Lauren's latest Earth Polo which is a waterless dyed polo shirt made from an average of 12 plastic bottles, and a tennis skirt in bio-fabric released by Adidas × Stella McCartney in 2019.