Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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A/W 24/25 Trend Insight of Leather & Fur
With the rise of various aesthetic styles in the fashion industry, it also means that the aesthetic economy is gradually becoming popular. Consumers in the leather and fur industry are gradually becoming younger and the main force of domestic fur. In today's era of aesthetic economy, the fur industry is developing youthful and lightweight fur styles to meet this huge market gap. Young female consumers, as an important force, have ushered in broad development space for the fur industry and are seen as a blue ocean in the clothing industry. POP FASHION has launched this clothing trend report focusing on the fur industry for the first time in this blue ocean market.
Stress-free Commute -- The Design Development of Menswear
This theme aims to enable urban residents to maintain external decency and fashion while feeling comfortable, convenient, and free, achieving zero stress during commuting, and creating a more efficient, aesthetic, and comfortable life for modern cities.
Urban Leisure -- The Silhouette Trend for Men's Jacket
Leisure business scenarios have become mainstream. This season combines the transformation of consumer lifestyle and fashion vision, integrating style attributes such as business commuting and fashion sports. At the same time, combining the commuting preferences of young consumers, the five main styles of silhouettes are young business baseball jackets, sleek box jackets, vintage classic fur collar jackets, half zippered pull-on jackets, and business sports casual jackets, providing support for the development of jacket and outerwear products.
Wandering Adventure -- The Design Development of Womenswear
I have always been fascinated by exploring the balance between ostentatious appearances and deep thinking. This theme revolves around returning to the essence of life and extends to the subtle beauty found in everyday life and scenic journeys. By meticulously crafting materials and details, as well as conveying the concepts of 'dynamic craftsmanship' and 'quiet power,' it provokes thoughts on the relationship between beauty and comfort, further delving into the relationship between fashion and the individual. Throughout the fashion's long evolutionary journey, a perfect balance has been achieved between color, texture, and contour, combining the traits of minimalism and abstract expressionism. It embraces a receptive attitude to embrace diverse styles and integrates them into self-expression, deconstructing and reshaping societal customs, ideologies, and aesthetic standards. It discovers novelty in seemingly mundane aspects of life.
Old Money -- The Detail & Craft Trend for Men's Outerwear
This report focuses on the craftsmanship and design details of men's outerwear, such as jackets, with the theme of "Old Money Style". It provides design guidance for the development of Old Money style through detailed analysis of various aspects, including diverse collars, button decorations, improved gun flaps, pocket decorations, and pocket designs. The report also summarizes key trend directions, incorporating the latest releases from international forward-looking brands and relevant practical craftsmanship techniques for reference and application.
Maillard -- The Color Trend Verification of Womenswear
As the autumn season approaches, a fashion trend of Maillard-inspired outfits has emerged in the fashion industry. In the 2023 autumn/winter fashion trends, colors that reflect Maillard Reaction are being used, featuring different shades of brown layered together in the same color palette, with warm and bright accents such as orange. This combination resembles the transitional colors of sliced food like steak sandwiches, creating a warm and cozy feeling. POP Trends has also made theme planning, individual item colors, and trend forecasts for the popular styles and colors from 2021 to 2023.
Pickled Pepper -- The Color Trend for Menswear
Pickled Pepper, with its natural and rich textured color, conveys a unique nostalgic and retro atmosphere of the autumn and winter seasons. As the trending color of the season, it can create retro vintage-style looks, be used for outdoor adventure designs, or showcase a high-end street fashion sense. It can be applied to the development of key items such as coats, tops, and pants. In terms of color matching, it often adopts combinations of similar tones, weak contrasting colors, and neutral colors to showcase a unique texture.
July 2023 -- The Industry Insight of Fur
Liu Wen led a group of supermodels to appear in Bottega Veneta's 2023 Winter Fashion Show. On July 20th, at 8 PM, Beijing time, it was the first physical show held by the Italian fashion house in China. Renowned Chinese supermodel Liu Wen and Doutzen Kroes respectively opened and closed the show. The unique architectural style of the Red Brick Art Museum resonated with the brand's iconic Intrecciato leather weaving technique. "What I like most is that the architecture itself is very logical," said Blazy when talking about the choice of the Beijing venue. "It combines craftsmanship, modernism, and the past.