Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-08-28 126435
Chinoiserie -- A/W 21/22 Theme Fabric Trend for Menswear
From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.
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2020-07-25 124292
After Us -- A/W 21/22 Theme Fabric Trend for Womenswear
The COVID-19 pandemic, turbulent politics and unstable society trigger our fear. And the digital technology spreads fear quickly. People are eager to escape from reality and extends their individuality through surreal, dark, edgy street looks. Maison Margiela A/W 20/21 displays a surrealistic artistic collection via digital video. Therefore, in A/W 21/22 the mystical dark tone will prevail in womenswear fabrics, appeals to young consumers via charming street fashion culture and drives the rise of horror aesthetics.