With the rapid development of practical economy, memory fabric becomes the first priority of puffa jacket due to the pursuit of simple and convenient lifestyle. Memory fabric literally means a fabric of memory form which is resistant to pleat. The fabric is very popular because it is still in a good condition after being folded many times. In terms of fabric ingredients, memory fabric of puffa jacket is a kind of recycled polyester fibre. It's very resistant to pleat and has fine hand-feeling. Besides, it is dust-free, insect-resistant and mildew-free. It's a kind of practical fabric among all puffa jacket fabrics.

Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. With the revolution of AI and generalization of video games, the boundaries between the virtual and the real have been blurred. The fabric of H+ shows the needs of the young generation seeking dialectics and going through panic and confusion. The virtual pattern exhibits the development path of the ultra-fast world. The sheeny fabric brings a surreal effect, while exaggerated geometric patterns show breakthroughs.

For A/W 20/21, the sporty functional puffa gains momentum. Utility accessories are more preferred. Quick release buckles, elongated ribbed hems and cuffs, functional ribbed cuffs, decorative zippers and logo tapes at the sleeve, closure and hat are shown.

The 21st century is defined by modern technologies and AI, and our environment has been damaged. Brands start to take actions to reduce the environmental impact of garments, and bioengineering gains traction. Digital fabrics and effects play an important role. Shell and pearl shine, jelly-like waxy surfaces and tinfoil-like effects elevate fabrics with a technical and natural twist.

Utility tech-touch and unconventional designs are favored by millennials and Gen Z. Technical materials update heritage womenswear. Futurism, functionality and new street influences update all womenswear categories of premium street and street sports, in line with the them trend of A/W 20/21 H+. The technical puffa, multi-layer functional cottons, glossy tie-dye are combined with psychedelic geometrics to add newness. The combinations of shiny power colors create a chic futuristic style.

For A/W 20/21, technical sport fabrics move towards multi-dimensional space and continue to explore "Extraterrestrial Horizon". Futuristic and practical style is combined with outdoor technical fabrics. Functional sport knits are teamed up with shell protection to bring an intense sci-fi feel. Reinvented fabric textures are merged with futuristic protection. The weatherproof anti-bacteria qualities, constant temperature are included. Light tech is dominant, holding 31%. Functional knit works best for transitional periods. the applications of outdoor sport fabrics are diverse. Individualistic and dynamic functional fabrics continue to update futuristic outdoor sports.

With the fast development of garment industry, statement and fashion are more favored. Rubber strips, labels, drawstring and tapes are utilized for function and decoration.

With the development of technology, AI and social media, the boundary between virtuality and reality has been blurred. We spend more time on electronic devices.Technical qualities explore reality and virtuality. That trend is in line with the theme of POP's A/W 20/21 Extraterrestrial Horizon. The combinations of fabrics and puffa shapes bring new vibrancy.

The emerging of the outdoor functional style has a great impact on accessories. Functional accessories were firstly used on military products and later used on fashion styles. For example, the inner suspender was originally used for the British air force uniform. These functional accessories are easily detached.

Creative military camouflage, warm checks and abstract patterns and letters are applied into daily and casual street fashion garments. Oversized silhouettes are mainly used.

In this season, there are lots of conflicts in fabrics of men's puffer coats. Under the driving of vintage style, technical and street fashion style, commuting functional style, vintage check fabrics and leopard print fabrics start to sweep the market of puffer coats. Moreover, functional fabrics and silver fabrics are both prevalent.

Technical and sportif materials and mixed structures are key for puffas this season. The metallic Tyvek is technical, and novel diversified shiny fabrics smarten up mountaineering suits and outdoor puffas. The delicate shiny wool blends are luxurious. Sustainable fibres feel natural. The sci-fi fabric blends update structures.

From neat jackets, functional outdoor wear, voluminous puffas, high-street baseball jackets to windproof parkas, padded garments provide more options. Their materials also go bolder. Glossy coating is hot in this season, creating a visual impact. Laser orange nylons and dark fabrics with playful prints breathe life into apparel.

Eco-friendly fabrics feature changeable textures and comfort. Lots of natural materials, including cotton, linen and wool, are utilized. The retro style is presented by the modest tones; the soft curves in the simple silhouettes and neat lines are cool and feminine.

Ultra-light and highly resistant nylon fabrics are added with water- and chill-proof finishes, taking high technology to the fashion items. It is no longer a one-way but a bidirectional relationship between fabric and wearer. Creative designers play with color blocks, mixed materials, exaggerated word prints and embroideries, contributing to playful puffer coats.

Heat-insulated and waterproof materials withstand cold winter. Functional glossy fabrics reflect sport styles.

The combination of sports elements and plaid fabric creates 90s style. The neat coat blurs the boundary of casual and formal style. The application of elastic worsted wool and dynamic colors lends a sporty appeal, and the pairing of cotton an plaid creates a comfy and causal style. The double-faced fabric and gradient wool plaid fabric are keys in 19/20 A/W.

With the rapid development of technology, we image a lot about the future. The 5G age will take us to a new phase of the Internet of Everything. At that time, all information will be digitized, and traditional ways of working will be changed, so that functional garments will gain popularity. The fashion industry will incorporate innovative technologies into design and manufacturing, resulting in intelligent materials and wearable technology. It will no longer be a one-way but a bidirectional relationship between apparel and wearer.

As tech function gains popularity, men's puffa fabrics in A/W 19/20 are imbued with technical feel, maximizing protective functions and athleisure styles.

The padded jacket and down jacket is themed with "Fun & Play". The creative designers apply the fabric-blocking and color-blocking , as well as the exaggerated letters, printing and embroidery to bring extreme fun.

The all-over patterns are prevailing trend in this season, and the patterns including landscape, cartoon, camouflage and graphic flowers are key direction in this season, alongside the all-over letters.