The continuous tracing and researches of POP Fashion find out that people are more likely to buy items they like, just because they like the look of the product, not whether the product has eco-friendly properties, which means people will not buy sustainable fashion for altruistic reasons. Under the enormous pressure, the fashion industry has ushered in a new creative space - pay attention to the fashion trend of product appearance and environmental protection attributes of products at the same time to develop products with a combination of fashion trends and technological environmental protection materials. Appearance & Texture, Trendy Techniques and Scientific Functions are the three dimensions to display the fashion trends of A/W 23/24 fabrics.

Beijing Winter Olympic Games will be held on February 4, 2022. The sport suit of racing projects focuses on the "speed", while the sport suit of figure skating tries to demonstrate the prettiness of China. The design of competition equipment should ensure the requirements of being both protective and thermal. We can see technology from all the equipment in this Winter Olympic Games, which makes the sport suit convenient and thermal. Six universities and companies, such as Beijing Institute of Fashion Technology, Donghua University, Shanghai University of Sport, and etc., have been cooperated to figure out the most suitable fabric and break the overseas monopolization.

Health has become the hottest global topic because of the epidemic. People desire for outdoor activity, respect the rules of life and nature and want to escape from the complicated trifles and meaningless battles. People are breaking through the limit and searching for their new selves. New functional fabrics explore the development of A/W 22/23 sportswear. Kishu bicho-tan charcoal fiber, bamboo carbon magnetic fiber, weak-acid Paramos cellulose fiber, anti-bacterial photocatalytic synthetic fiber, low-carbon thermal fiber and tear-resistant nylon66 fiber lead to new trend of outdoor functional fabric and provide consumers with more comfortable and advanced dressing experiences.

Since the world entered the 21st century, the amount of natural resources that human beings can obtain from the earth is decreasing, the environmental awareness in consumer goods market is gradually strengthening, and the concept of low-carbon, environmental protection and sustainable is highly praised. Therefore, new fiber textiles have attracted more attention and development. The natural color of Plantcot fiber is eco-friendly and healthy which also reduces the pollution caused by dyeing. The new natural fibers extracted from corn, lavender, banana and sarcandra decrease the waste of plant resource and strengthen the health function of fiber textiles. Moisturizing and skin-protection Collaskin collagen fiber is made by the extraction of the scale and skin of deep-sea fishes. Green energy is the only way to realize sustainable development of human beings. The bio-based products and green energy have become the forefront of the world science and technology field. Therefore, bio-based fiber fabric will become an important trend for fabric development in the future.

With consumers' longing for slow and relaxing life, balanced and healthy comfortable items are in a rising trend. Sports knit fabrics are combined with modern and fresh design aesthetics to bring a brand new feeling. And the new layering design is injected into the basic sports style to endow the comfortable clothes with elegance and delicacy. Flexible life and work styles make comfortable and secure feeling become the key to sports knit fabrics. Therefore, driven by encouraging consumers to maintain a balance between physical and mental health and vitality, stretchy knit fabric, functional mesh knit fabric and 3D applique knit fabric have become the trending fabrics to create versatile sports styling.

People are longing for escaping from the urban pressure and going for a distant journey to find back the integration of youth and nature. Embracing nature and bathing in the leisurely outdoor times, people and nature are reconnected. With the developing science and technology, outdoor functional protective fabrics are carrying people's pursuit of embracing nature and challenging themselves. And the improved overall performance better fits body's functions. The era of Outdoor Plus has come. Therefore, this report follows the sustainable design concept and satisfies consumers' dressing requirement through recommending high-quality functional and practical fabrics.

Due to the pandemic, urban life gets dull. But youngsters are still fearless and shuttle between fashion gatherings. They keep passionate hope and promote the vitality of the city. In the post-coronavirus era, fabrics in the new season are both funky and protective.

Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.

The 21st century is defined by modern technologies and AI, and our environment has been damaged. Brands start to take actions to reduce the environmental impact of garments, and bioengineering gains traction. Digital fabrics and effects play an important role. Shell and pearl shine, jelly-like waxy surfaces and tinfoil-like effects elevate fabrics with a technical and natural twist.