Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-04-13 197304
Relaxed Outdoors -- The Accessory Trend for Sports Equipment
As the outdoor equipment is increasing important in street swear, the boundary between it and fashion is getting vaguer. In S/S 2021, sports wear will be more adaptive and functional. Consumers are increasingly demanding for the durability and practicality of products. The mixed design is not limited to street wear and sportswear, and the integration of daily commuting apparel with outdoor accessories will lead consumers to transform into multi-field sports, which is reflected by release buckle straps, decorative strips and color-blocked pipping.
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2020-02-07 158032
Immersive Weekend -- The Fabric Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Data show that outerwear made of recycled polyester in the UK and the US grow sharply year on year. The exploration of new protective materials and forward-looking design is getting more and more attention from brands and designers.
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2019-10-17 171286
Technical Stress- The Fabric Trend for Sports Outerwear
Global investment in sports technology continues to rise, from less than $1 billion in 2011 to $10 billion in 2019. Although it's not an explosive growth, but this is a potential area with steady growth every year. The explosive development of science and technology has greatly promoted the sports fabric industry. Innovators try to draw inspirations from the nature, and sustainable fabrics processed by biotechnology will get more attention. The outerwear fabrics get more and more technical, and functionality and adaptability are still focuses of the market.