Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-11-19 106038
Decorative Buttons -- The Accessory Trend for Womenswear
Buttons were used as ornaments in ancient Rome. In the 13th century, buttons finally shifted from decorations to functional accessories. They protect our body, keep warm and work as decorations. The decorativeness is reflected on patterns, materials and crafts. Clothes show diversity via changes in designs, crafts and details. Accessory is also a punchline. This report analyzes from shapes, styles and techniques to show trends and techniques of buttons.
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2020-09-21 95804
Retro Decorative Buttons -- The Accessory Trend for Womenswear
In A/W 21/22, people pay attention to not only practical products, but also historied, souled and valuable things. Besides, people are more interested in artistic and historied objects. Therefore, decorative buttons emerge. They join parts, and closely associate with accessories, art works and collections. With the rising second-hand market, buttons also reveal a new direction for sustainable fashion. Consumers who pursue creativity and fashion taste will focus on a sense of fulfillment by DIY.
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2020-08-28 126479
Chinoiserie -- A/W 21/22 Theme Fabric Trend for Menswear
From the 14th century to the 18th century, a large number of Chinese goods flew into the European market, and then Europeans developed a strong interest in oriental culture. At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention, and Asian markets become an essential market. Therefore, many menswear brands shift their attention to oriental culture, which just reflects this theme, Chinoiserie. They draw inspiration from 18th-centuary homeware collaboration or art works that blended oriental and western cultures. Nostalgic luxurious fabrics also adopt decorative jacquard and display the oriental and western temperament.
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2020-07-25 124335
After Us -- A/W 21/22 Theme Fabric Trend for Womenswear
The COVID-19 pandemic, turbulent politics and unstable society trigger our fear. And the digital technology spreads fear quickly. People are eager to escape from reality and extends their individuality through surreal, dark, edgy street looks. Maison Margiela A/W 20/21 displays a surrealistic artistic collection via digital video. Therefore, in A/W 21/22 the mystical dark tone will prevail in womenswear fabrics, appeals to young consumers via charming street fashion culture and drives the rise of horror aesthetics.