Function and stretch are crucial requirements for men's denim, as consumers are expecting more from denim garments and fabrics. Therefore, functional denim becomes a key trend for A/W 21/22, thanks to its warmth, protection and technical functions. This report mainly introduces Volcanic denim, degradable stretchy denim, and water-proof, oil-proof and antifouling organic denim, thus bringing comfortable, practical and functional denim fabrics and appealing to more avant-garde consumers.

As people are more aware of environmental protection and wellness, sustainable denim catches our eyes. The core of A/W 21/22 denim is to seek comfortable and eco-friendly crafts. Sustainable fibers (including organic cotton, hemp, recycled cotton, recycled polyester and recycled fibers), protective and durable fabrics can reduce the impact on the environment. Low-key, simple and casual style emphasizes comfort of denim and meets more needs. Therefore, black denim, wafer denim, antibacterial and colored denim reveal a key trend for A/W 21/22 men's denim.

It is well known that denim, which originated in the United States, has long been regarded as a natural disadvantaged fabric. It is one of the most water-intensive and polluting fabrics. Statistically, a pair of jeans normally costs 3,480 liters of water. As people gradually realize the importance of saving resources, more and more producers and brands focus on sustainable denim. Hemp fibers, organic cotton and regenerated cellulose fibers can effectively reduce energy consumption, toxic waste and water. These new fabrics are sustainable and eco-friendly, helping brands to create a positive brand image.