It is well known that denim, which originated in the United States, has long been regarded as a natural disadvantaged fabric. It is one of the most water-intensive and polluting fabrics. Statistically, a pair of jeans normally costs 3,480 liters of water. As people gradually realize the importance of saving resources, more and more producers and brands focus on sustainable denim. Hemp fibers, organic cotton and regenerated cellulose fibers can effectively reduce energy consumption, toxic waste and water. These new fabrics are sustainable and eco-friendly, helping brands to create a positive brand image.

Environment and comfort become key driving forces of consumption after the pandemic. Consumers will long for practical, fashionable, eco-friendly and cosy elevated basics. This season designers pay more attention to sustainability, and use mono material, less harmful washing and eco-friendly fibers. Innovative materials and durable silhouette create brand-new women's denim fabric.

This year, a sudden outbreak sounds the environmental alarm for the heavily polluting fashion industry once again. If we consider Fashion Convention jointly signed by 32 fashion enterprises in August 2019 as a start of whole industry making efforts to carry out large-scale sustainability, radical environmental groups outside of the A/W 2020 four fashion weeks, and environmental protection creativity in the show, have highlighted designers' or brands' passion for fashion environmental protection and a sustainable future. Eco-friendly / sustainable fashion has become a common topic and a new trend in the international industry. Then, as the second most polluting industry and the source of the fashion industry -- textile fibers and fabrics, how to jointly build a sustainable eco-friendly system through sustainable design, production and reuse, is an important direction for the sustainable development of the fashion industry in the future. The three key words for A/W 21/22 eco-friendly / sustainable material trend will give you a glimpse into the future of sustainable fashion fabrics.