Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

The color trend of A/W 23/24 fabric centers on the warm tones, while the proportion of cold is also rising. This report analyzes the color trend of A/W chemical fiber fabrics that develops ready-to-wear. Three key colors are refined from blue, purple and orange. The positive spirit is the mainstream in A/W 23/24.

Ornamental accessory is one of the main expressions of clothing appearance. Hardware sits on the driving seat in this season. The combination of pearls, beads and metal is also welcoming. This report will focus on fashion trends, materials, styling, colors and positions of ornamental accessories, and introduce you the following six directions.

The mindset of Blend Boundary provides a new mode of getting along with the natural laws: pursuing scientific creations as nurturing the nature at the same time. The theme explores the beauty of creation with an experimental spirit. The visual differences and impact of different media blur the boundaries between nature and city. The fabric development of Blend Boundary focuses on texture carving, ottoman stitch and Chanel inspire. Texture carving opts for yarns with different counts to show a relief effect; the 3D ottoman stitches bring visual impact and enriched textures; Chanel-inspired fabrics pair heavy-gauged and medium-gauged stitches with melange yarns to express urban women’s maturity and their extreme pursuit of life.

The development of A/W 23/24 men’s trousers fabric pursues high-quality materials. Skin-friendly natural wool and cotton are paired with stretchy chemical fibers. Dense twill texture is still the dominating appearance of men’s trousers. Mix-color woolen worsted and lustrous velvet become the trending fabrics. This report digs into the trends of international menswear brands and offers references.

Woolen fabrics are fabrics made of wool or wool blended with other fibers. The soft and warm touch plays a dominating role in winter fashion. A/W 23/24 woolen fabrics are tended to have soft tactility, delicate textures and vibrant colors. Based on the unique textures and tactility of woven woolen fabrics, this report focuses on the A/W 23/24 color trends and recommends thick colors and related applications.

Our routine living and working in city limit people’s natural characteristics and hobbies. The desire for releasing mental pressure promotes the multi-dimensional revolution of micro-vacation. The longing for outdoor wildness restarts our lives in a pleasant mood and decodes the pressure. For fashion design, designers are also breaking the monotonous boundaries of purposes and properties to develop practical pieces for multiple occasions.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

Internet will be our ideal future. COSMOS theme borrows a time machine to human and allows them to go back to the past. From silent-movie era to the western world, night skies to foggy forests, human are now embracing the all-around digital age and moving forward in the revolution. Aesthetic exploration fuses sci-fi with futurism, present with the past to develop tensive femininity-driven clothes.

The design of rope has been a trending detail for closure, decoration and functionality. The woven ropes of hood and trousers elevate the wardrobe staples. With the popularity of outdoor fashion, climbing ropes and elastic ropes are used to develop outdoor wear and casual wear. Joyful handmade ropes signal the rise of handicraft. Letter logos and colorful ropes are suitable for most markets.

The continuous tracing and researches of POP Fashion find out that people are more likely to buy items they like, just because they like the look of the product, not whether the product has eco-friendly properties, which means people will not buy sustainable fashion for altruistic reasons. Under the enormous pressure, the fashion industry has ushered in a new creative space - pay attention to the fashion trend of product appearance and environmental protection attributes of products at the same time to develop products with a combination of fashion trends and technological environmental protection materials. Appearance & Texture, Trendy Techniques and Scientific Functions are the three dimensions to display the fashion trends of A/W 23/24 fabrics.

The development of outdoor sports and fashion markets leads to the higher requirements of practicality and protective performance. Different functional accessories have been the key details for all attires. Buckles, sliders, and hooks are placed at new positions. Special fireman clasps and deck hooks are returned for an outdoor military style. Climbing hooks and fixed tabs continue the practicality.