In recent years, with the increasing attention of people to health and environmental protection, outdoor sports and tourism have become important parts of many people’s lives. In outdoor activities, the harmful effects of ultraviolet rays cannot be ignored, and sun-protective clothing has gradually been favored in menswear and boyswear markets.

The shirt is one of the most crucial categories in business casual menswear. The shirt product needs to prioritize skin-friendly comfort, seek diversity in materials, colors, and patterns to break the traditional serious and dull direction of men's business wear towards more suitable multi-occasion wear. The Fabric Trend Report for Spring/Summer 2024 business casual menswear shirts combines the trend of youthfulness and audience demand for business casual menswear.

With the growth of casual style women's clothing, the use of comfortable and stretchy knit fabrics in pants has significantly increased. This report focuses on the three most popular women's pant styles this season: flare pants, tapered pants, and jogger pants. Each pant style is introduced from a fabric perspective, detailing the knit fabric trends that suit each style. The report then further explains the trends in knit fabric organization, material, and craftsmanship for women's pants this season, making corresponding style recommendations.

Mesh fabric adds a sense of fashion and space to layering, and it can create both a sweet and cool style and an athleisure fashion. It is a popular fabric for spring and summer. This report focuses on the three popular styles of mesh fabric in the current market: casual fashion, lightweight and stretchy, and crafty.

The leather label on jeans serves not only as a label to indicate the brand name, logo, and model, but also as a highly attractive design element that can greatly enhance the appeal of the jeans. Leather labels used in denim clothing are typically made from materials such as calfskin or synthetic leather, and play a very important role in adding unique style and taste to the clothing, as well as increasing consumer recognition and loyalty to the brand. They have also become one of the finer details that denim enthusiasts pay attention to.

The key colors of the Spring/Summer 2024 fabric are Cherry Tomato and Butterfly, which were selected by the POP Fashion Fabric & Accessory Team and Color Trend Team through research on color trends from the previous season. Cherry Tomato is widely used in skirts and sweatshirts, and it combines well with light and basic colors. Butterfly is mainly used in dresses and coats, and it is recommended to be developed using natural materials with smooth or dobby surfaces. This report interprets the inspiration behind the key colors, fabric application, color matching, and fabric promotion to help fabric companies with their product development.

With the increasing awareness of environmental protection among consumers, the use of natural materials in clothing is receiving more attention. Acetate, made from natural wood pulp, has the advantages of moisture absorption, breathability, delicate softness, and easy care, and has become popular with consumers in suits, gradually becoming the substitute material for silk.

This report summarizes the popular silhouettes of improved bomber jackets, minimalist collared jackets, and creative retro jackets for business and leisure styles, in the context of modern men's emphasis on comfort and diversity in their clothing, which can adapt to both business and leisure occasions. Release key trend directions for jacket fabrics based on the demand for ready to wear production of popular silhouettes for such items.

This report extracts the three major functions of denim fabrics for this season, namely, cooling, super softness, and high elasticity, based on market trends, and introduces the latest technology applications and material trends. According to the research results of the POP Fabric Trends Team, the most important cooling function of denim fabrics for Spring/Summer 2024 is achieved through various forms of technology, and mature cooling technologies have been adopted by many big brands to develop series of products. Comfortable and super soft denim fabrics have ushered in an upgrade of fabric materials, while skin-friendly and high-elastic denim fabrics have achieved an upgrade of weaving technology while optimizing the materials.

The POP Fashion fabric trend team has tracked women's shirt fabrics for a long time and has analyzed that natural cotton and linen and fashionable and soft fabrics are the main trends in the 24 Spring/Summer women's shirt fabrics. Natural cotton and linen focus on cotton and linen materials, creating simple stripe designs to make comfortable and delicate shirt items. Fashionable and soft fabrics focus on silk and synthetic materials, including thin gauzy chiffon, shiny satin, and soft lace.

The Spring/Summer 2024 colors have been influenced by the trend towards natural and healthy living, making the healing power of colors particularly important, with a focus on low-saturation and medium-brightness colors. This report analyzes the color trends in woolen fabrics from the perspective of ready-to-wear, including coarse woolen fabrics, fine woolen fabrics, knitted woolen fabrics, and TR woolen-like fabrics.

With the rising demand for denim after the pandemic, the timeless style of classic denim wear has gradually led the trend, and denim fabrics have received widespread attention. This report is divided into two parts, focusing on the main styles of popular denim fabrics in the current market: 3D texture, distressing, gradient tie-dye, metallic coating, braided jacquard, and fringes. It provides analysis of the materials and techniques used, and recommends the application of denim clothing.

The advancement of smart technology is driving the digital transformation of the textile industry, and the integration of fashion and technology will become a future development trend. Intelligent textiles are not a new concept, with a trend towards being lightweight, wearable, and mainly used in the fields of medical health, sports and fitness, and entertainment interaction. This report will focus on the application of smart wearable textiles in the field of entertainment interaction, using three representative brand products as entry points to illustrate the technical points of flexible electronic wearable textiles in emotional interaction, immersive game experience, and dynamic color-changing direction.

According to the forward-looking trends of POP Fashion, the appearance of down jacket fabric continues the futuristic gloss in S/S 2024. The padded fabrics feature the luster and the cotton-like surface. Embossing and embroidery are the two major directions in this trend report.

Pixel art originated in the 1970s, using simple pixel grids to create complex images. Despite its retro roots, it remains popular with modern consumers and expresses a sense of nostalgia. The POP Fashion Fabric Team has found that pixel-style patterned fabrics are gradually being introduced by major brands through continuous analysis of checked fabrics. Large pixelated checks and pixel checkerboards are the two major directions.

With the hotness of the Ralph Lauren Spring/Summer 23 fashion show and the popularity of the TV series "Succession," the fashion industry has sparked a wave of "old money style." The "old money style" can be traced back to the 1930s and is divided into two types of dress styles. One is the Ivy style, which originated from the East Coast of the United States and is associated with Ivy League colleges. The other is the Sloane Ranger style, which is associated with the British aristocracy. Today, the resurgence of the old money style is a style inheritance road taken by brands in response to modern aesthetics.

The colors of Spring/Summer 2024 are influenced by the concept of natural health, and the therapeutic functions of color are particularly important. Attention is paid to low-saturation and medium-brightness colors. This report analyzes the color trends of cotton and linen fabrics for clothing from the perspective of suitable materials for clothing. One key color each is selected from the green, yellow, and orange color families with commercial investment value. Colors that are close to nature, warm and gentle are the mainstream color trends for cotton and linen fabrics in Spring/Summer 2024.

With the rising concepts of metaverse, futuristic technology is now leading the trend. Glossy fabrics are then brought to the forefront. POP Fashion introduces the main styles of popular glossy fabrics through two reports, and recommends related crafts and applications.

With the rising concepts of metaverse, futuristic technology is now leading the trend. Glossy fabrics are then brought to the forefront. POP Fashion introduces the main styles of popular glossy fabrics through two reports, and recommends related crafts and applications.

'Man is the measure of all things.’ Because of the long-term lockdown, people have more time to think about the meaning of their existence, and feel the surrounding changes. Abnormal natural environment, matrix interference and unknown creatures are exposed in the public, which let us think about whether the world really exists. The revival of digital culture presents infinite possibilities and affects the real world.

The restart of travelling and the rising concepts of “Time Billionaire” uplift the way of vacation, and give inspiration to a reversed holiday that has no plans. We dominate the time with ease and explore the pure charm of journey. The immersive vacation satisfies the appetite for the new ‘migrant’ tourism. The healing and hopeful spectrum of sunset is fused with practicality, outdoor and midsummer gardening. The fluid lifestyles allow us to spend more time on travel, and stimulate a journey of imagination.