Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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The Secret Land Full of Florals -- The Pattern Trend for Women's Loungewear
As consumers spend more and more time at home, they spend more and more money on loungewear. Online shopping drives consumers to have a higher demand for patterns. This season pattern is inspired by catwalks. Bold plant and floral patterns are used to create loose loungewear and bring a bold visual impact. Exquisite and dainty prints are used to bring a sweet and fresh style. Retro series is extracted from the past years to attract consumers who pay attention to environment protection.
Fashionable and Fun Icons -- The Pattern Trend for Menswear
Fun icons can bring novelty to regular styles. The bold colors and appeal of warnings enhance the chic feel and add fun to regular styles. Nostalgic games and icons of daily goods recall the childhood memory of post-1980s and post-1990s. Groundings are more diversified. Solid color, stripes and tie-dyed grounding keep the appearance commercial and conform with the trend of "bad taste" of street wear brands.
Aurora Exploration with Chanel -- The Pattern Trend for Womenswear
Many brands have been exploring the mysterious and beautiful starry sky. The bright stars on the haute couture, shoes and bags, or starry sky theme show can always bring a visual feast and promote the purchase desire. The aurora, similar to the starry sky, shines brightly in the Pre-Fall 2020 show. The aurora is regarded as one of the most beautiful wonders in nature, colorful, unique, gorgeous and unparalleled. Now let's begin the exploration of the mysterious and beautiful aurora with Chanel and Christian Dior.
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Psychedelic Colors -- The Pattern Trend for Menswear
As a hot element in the fashion world, tie-dye is still the mainstream, but it tends to turn towards softer colors. Hazy effect, soft focus and ombre effect develop quickly in the fashion world, so tie-dye is upgraded. Watercolor, digital feel and ombre effect are combined together to bring an ethereal visual effect.
Shining Brightly -- The Pattern Trend for Knitted Scarves
Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Unlocking Black and White Stripes -- The Pattern Trend for Womenswear
Balenciaga combines zebra stripes with MIDI elements, allowing the classic to coexist with modern psychedelic elements. Anais Jourden transforms conventional animal prints, integrates textural details and other grounds, and brings a little MIDI feel to cater to youngsters. Pamella Roland breaks zebra stripe and reorganizes it to be geometric, quite modern. Chanel uses fleece, with black and white textures to be vivid.
Big Color Blocks -- The Pattern Trend for Kidswear
The illustration of big color blocks gains much attention. Simple color blocks turn into fun patterns through ingenious combinations. Seeking fun in the ordinary is a little happiness in life. The pattern which focuses on trifles in daily life enters the public view.
The Repetitive Art of Letters -- The Pattern Trend for Menswear
Letters reflect the daily life. The letter pattern develops quickly, and is always an important pattern. Repetitive letters renew popular styles, practical and unique. The plain and low-key placement patterns conform with the minimalist style. And the big pattern is bold and fashionable, fit for the basic T-shirts.
Charming Paisley -- The Pattern Trend for Womenswear
In the 1960s, with the rise of the hippie movement, the psychedelic art form becomes popular. Especially after the Beatles come to India in 1968, Indian paisley gets favored again. At that time, the vintage trend hits the whole western world, and the popularity of various classical national costumes lasts for ten years. Paisley pattern is the favorite one because it is the most suitable for classical forms.
Lais Lerner -- Introduction of An Artist
Lais Lerner is a Brazilian illustrator specializing in printmaking and pattern designs for womenswear and menswear. She mainly focuses on tropical jungle themed patterns, such as tropical flowers, palm leaves, parrots, woodpeckers and so on. Her patterns are finely painted and full of strong regional characteristics, with complicated lines and rich but harmonious colors. Here is her personal contact information: email@example.com
Duffy and His Friends -- Introduction of An Artist
The original Duffy at Disney in Tokyo is a companion bear that Minnie sews for Mickey. The face is like Mickey and the feet are embroidered with Mickey head. His friends are ShellieMay (a pink bear with a bowknot on the head), Stellalou (a purple rabbit who wants be to a dancer), Gelatoni (an Italian painter cat who loves ice cream), and Cookie (a chef dog born in Hong Kong Disney). The five characters are popular from Tokyo to the globe.
Holiday of BoBos -- The Pattern Trend
As free and natural lifestyle gains popularity. BoBos blend bourgeois qualities with Bohemian freewill and artistic aesthetics, bringing a perfect holiday for S/S 2021. We will go back to the 1970s and recall the good old days. We not only prefer the retro 70s style, but also celebrate the 70s environmental life concept. We become gardeners of the earth, and create a beautiful holiday. This theme connects retro clothing, waste fabrics, and environmentally-friendly crafts, and emphasize pattern design through sustainable ways like recycling, renovation and extending the popularity cycle
Fashionable Leopard Prints -- The Pattern Trend for Menswear
Influenced by catwalks of S/S 2020, consumers are tired of luxurious leopard prints, so designers can use abstract textures to create patterns like leopard prints. New color palette, dainty size, simplified outlines and ombre renew the design. Animal print is a hot pattern for young men and menswear market.
Belle Époque -- The Pattern Trend for Womenswear
The Belle Époque begins in the late 19th century and ends with the outbreak of World War I. Belle Époque is considered as the Golden Age by the upper class. During this relatively peaceful period, with the development of capitalism and the industrial revolution, the science and technology change along with each day, European culture, art and lifestyle get mature. Belle Époque overlaps with the late Victorian era and the Edwardian era in Britain. It is also a period when society, economy, technology and art prospered in modern French history, and it gave birth to high fashion centered on romanticism and dandyism.
Uglydolls and Little Monster -- The Pattern Trend for Kidswear
Uglydolls and M&M's dolls are popular all over the world. Through the analysis of images of the two groups, we can use as reference for kidswear. This kind of pattern blurs the boundary of head and body, with big eyes and a big moth. Thus rich colors and exaggerated facial expressions create a unique image popular globally.
Colorful Slow Life in Cape Town -- The Pattern Trend for Womenswear
Nothing can bring more intuitive pleasure than colors. Cape Town is famous for its natural beauty and its docks. Colorful beachfront villas in Muizenberg have their own characteristics, combining the color matching of traditional South African tribes with the modern feel, which can be used as reference for graphics' combination and fashionable color matching.
Excited Fascination -- The Pattern Trend for Womenswear
Flowers are the reproductive organs of angiosperms. The beautiful and colourful appearance and the recurring growth resemble the endless fertility and power of females.
Reversed Future -- Pattern Trend
From the 1940s to the 1980s, technology developed rapidly. Lloyd Dunn, a famous publisher, coined Retro Futurism in 1983, which refers to the imitation of early futuristic design by contemporary art. Nostalgic and technical futuristic styles mix, contrasting elements to create parallel space-time like reality. With the support of modern tech, early futurism still has unrealized ideas, adding appeal to "the future that never happened", and enhancing the S/S 2021 retro futuristic aesthetics through virtual technology and brilliant colors. Digital space reverses the future, taking us back to a new world that "never happened."
Stephen Maurice Graham -- Introduction of An Artist
Stephen Maurice Graham is an illustrator, comic book author, and animator. His works are colorful, bring a bold and bizarre sense of humor, and convey a rich story feel. He has worked with Apple, The Guardian, Google, Samsung, Nike, Time, BBC, The Washington Post, VICE, Vans, Coca-Cola, and GQ.
Immersive Weekend -- The Pattern Trend for Menswear
Escape from the pressure of the city, embark on a journey to the distance, and find a blend of youth and nature. As Fernando Pessoa wrote in The Book of Disquiet: I would like to live a different life in a faraway land. We roam freely under the sky, search the comfortable shore of the deep heart. Every time we set out, it is to meet a better yourself. Whether it is the original intention of human, or the call of nature, the outdoor world has become a desirable spiritual place. Embrace nature, relax at weekends, connect with nature, we interpret the casual outdoor look and revive mind with another life style.
Dina Moshkalo -- Introduction of An Artist
Dina Moshkalo is a textile fabric designer from Moscow, Russia. She has designed many patterns mainly for dresses and sets of the lady style of the local womenswear brand, Lime. Her patterns are fine and real.