Jacquard stitch is an important craft for women’s knitwear, which well delivers the emotional value and presents complete patterns. This report mainly focuses on the need of young consumers. Animals, plants, checkerboards and ethnic motifs are regrouped and updated in S/S 2024.

With the popularity of cartoon characters, the collaboration between enterprises becomes the mainstream. The youthful appearances, unique temperament, fun images and 3D stories of cartoon characters inspire the graphic design of fashion.

Pattern craft is also an essential point for sportswear. Trying innovative crafts is a noteworthy issue among designers. Consumers are looking for playfulness and entertainment in this season. Patch combinations and 3D tactility are the best choices. Rope embroideries endow sportswear with dazzling colors and fun. Laser cutouts update the seasonal staples and must-haves.

In this era that goes against the mainstream, we can see cultural rebellion everywhere in the world. Lo-Fi is a largely music-centric aesthetic that utilizes muted tones and mundane imagery to evoke a feeling of calm and nostalgia. SD(Standard Definition) Recollect brings the flashback of classic moments and pays homage to the charm of golden era.

The changes of people’s spending concept lead to the rise of aesthetic economy. Designers pay more attention to the smart details and unique designs. Basic items play with pattern designs and reflect creative ideas. Neckline, cuff, back and leg are best parts for innovation.

Logo is still the core of brand DNA. Logos and slogans are presented are creative positions of jackets and tees. The use of zippers, zip pendants and ribbons improves the commercial value and design of essentials.

The storm of sports is sweeping the fashion world. With the combination of fashion and sport, ‘youth’, ‘coolness’, and ‘self-challenging’ have been the more acceptable tags. Burberry, HUF, Nike, VERDY, Auntys Haus and Stüssy are releasing their active collaborations. Designers draw inspirations from outdoor skateboarding, baseball, football, basketball, diving and even table tennis. Sport is not only a trend, but a new social approach and lifestyle.

Classic geometric motifs are always welcoming among designers. Unified dots, lines and blocks are arranged to create different vibes(casual, business, street, elegant, passionate). On the latest runway shows, designers subvert the traditional geometric shapes and combine them with pale colorways to display the unique charm.

Influenced by the global background, people are willing to protect the environment and embrace the nature. Thus outdoor camping has been a trending activity in most regions. More and more fashion brands notice the trend and start a new round of outdoor style: being pretty and practical. Different from simple performance workwear, diverse patterns are added into mountaineering wear to develop stylish pieces.

Abstract patterns carry a unique artistic charm. Abstract art can be transformed to be concrete through ink painting and tie-dyeing. The diverse textures on surface meet the modern aesthetic that is borderless and futuristic. Thermal images, tie-dyeing and light & shadow effects are fused with color gradients to create brand-new fashion outfits.

Tropical style is a timeless element for fashion houses. The fantastic and pretty changes in the natural world become the essential topic for Spring/Summer collections. In the fascinating yet mysterious tropical jungles, bold sensory stimulation and minimalist pattern design bring coolness to the hot summer.

Women’s knitwear in the style of smart casual shows youthful vitality through fun patterns. Freehand paintings, flat flowers, colorful fruits, letters, cartoon and quirky patterns are the main directions.

Monotonous pattern craft may cause aesthetic fatigue. We need to combine multiple crafts together for creativity. Layers of techniques present enriched visual effects. Delicate embroideries, rhinestones and foil prints are combined with basic printing. The ornamental effect of fuzzy surface improves the playfulness. Embroidered appliques elevate the sense of fashion in details.

Pattern is an essential part of the development of sportswear. We can see designs with visual impact among most brands. Metaverse has penetrated into our everyday culture. Psychedelic print and rippled print play an important role in the youthful market recently. To meet the popularity of outdoor sports, designer find inspirations from the inclusive, natural landscape. Mountains, waters, plants and flowers can be presented via photos and hand paintings. Traditional camous and checks are updated in a more rejuvenated way. The rise of positive attitude and graffiti uplifts the emotion of consumer and injects energy into clothing.

The pattern crafts of clothing are diversified and enriched. Focusing on the additional layers of patterns, playful patches, hand-made studs, 3D embellishments, flocking, and textured metals are presented on clothing for personality and sophistication.

The theme Multifaceted Player conveys that these unconventional cross-border people desire for a carefree and unlimited lifestyle in this diversified background. They are always switching between different characters and scenes and enjoying the fun of being a multifaceted player. The fashion world is also trying to be break the restraint of design to meet consumers’ need of multidimensional symbiosis.

Women’s casual knitwear uses bright colors to develop youthful jacquard patterns. Color blocks are arranged to form flat animal and floral patterns. Geometry, color blocks, and stripes show enriched changes.

In the natural environment, due to the frequent incidents of deforestation, abuse and injury to animals, more and more organisms have lost their homes. Therefore, how to work together to maintain a harmonious natural environment in the rush and migration of organisms has become a serious topic.

The design of logo is the most direct way to strengthen the brand identity. How to combine brand logos with the on-trend fashion topics will be an eternal issue for designers. This report gets inspirations from quirky tales, European memories, varsity clubs, and outdoor activities to make fun and practical logo plays.

Font changes, different materials, and fun elements are used to rejuvenate the monogram design. Top brands’ transformed logos with fun elements is the detail to watch. Linear monogram puts emphasis on the clean visual experience.

Retro is not the copy of old fashion. Creative colors and textures are added for unique visual effects. Floral patterns are combined with diversified designs to improve the artistic value and reveal the mindset of designer. Swimsuit that fuses throwback features with creativity better meets the aesthetics nowadays.