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Filter Reality -- The Theme Pattern Trend for S/S 2022 Kidswear
With the development of digital technology, seeing and hearing will be digitized, and touch and smell will also be digitized. Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Gen Z enjoys immersing themselves in a virtual audiovisual world, releasing their emotions and making their voices heard. We behind the filter also reach to the empathy and resonance. The blurred boundary between reality and virtuality creates these theme pattern trend, which satisfies contemporary consumers' depend on the virtual environment. Besides, the application of higher technology can provide a more eco-friendly and sustainable effect.
Filter Reality -- The Pattern Trend for S/S 2022 Theme
Immersive digital technology is gradually filtering the reality, and reality and social intercourse are increasingly tied up with virtuality. Reality and virtuality are rapidly interlacing in every aspect, and the borders of creation are unprecedentedly blurred, or even not existed any more. Influenced by the rising digital design and hedonism concept, high-saturation lightning colors take the Filter Reality to a surreal dimension. The patterns of this theme presents the alternative aesthetics brought by the collision of high-saturation colors and low-brightness colors, which echoes the immersive technology and creates the illusive beauty of blurred borders.