The S/S 2019 Color Trend – Emotion & Love launched in January 2018 emphasizes that people will connect with those are able to touch them psychologically and physically, and it’s important to read and distinguish emotion. Therefore, emotional design is celebrated. Soft and healing colors are key, featuring Almost Apricot and Mellow Green to bring hope and care.

The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.

The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.

As 90s vintage styles make a strong comeback, classic and romantic polka dots revive. They decorate resort dresses or urban items, exuding a graceful mood.

With the rapid development of information, people can travel to distant countries whenever and wherever they like. Mixing business and pleasure has become a common lifestyle for young man, who celebrate free and easy life.

Human emotion becomes a social focus at the moment, depression, autism and other psychological diseases are becoming hot spots of social concern. We begin to face up to our own emotions, choosing to release the negative mood rather than hiding them. We turn to a self-regulation and self-cure approach. We are paying more attention to our own emotions and entering a new era of self-care.

Generation Y includes all people born from 1984 to 2000, and the Millennials will become the main customer group by 2019. They feel unsafe and prefer frequent consumption. Fashion-forward Generation Y are tired of following the same style, and they are eager to define themselves with offbeat clothing. Innovative and rebellious concepts make apparel an extreme desire rather than necessity, which means novelty recreations and rebellious mix-and-match are important to Generation Y.

The deconstructed and asymmetric styles are important in this season, alongside the drawstring design and light tulle. The new cotton & linen clothing is a way to express self-defense and femininity, and the style features concise and aesthetic.

In the current craze of sport, nobody can resist the charm which outdoor sport brings, both psychologically and physically, it helps us challenge ourselves and gain power from walking. The intense colors highlight femininity and sporty feeling.

Outdoor sports have been a part of urban life and influence the fashion world. Tailor sports and outdoor business seem contrasting but combine together in this season. People pursue delicate sports experience, with bold colors, patterns and high-tech details are applied. These elevated and emotional looks inspire people to escape from the modern society, but connect with it closely at the same time.

The generation Y, known as the Millennials, who want to express themselves by the individual and fashion-forward clothing. Creativity and rebellious philosophy have turned garments into something of an extreme craving rather than a basic need.

2019 S/S Design Development for Young Women -- Global Traveler

Generation Y, known as the Millennials, is driven by the new generation's desire to be unique and to make a splash in the uproarious times. The striking silhouette, colors and style can perfectly express their fashion attitude, which means the bold and individual designs alongside the random playful monogram are emphases of Generation Y.

As high-end customers are stricter with themselves, luxe sport is required. Tailor sports and outdoor business seem contrasting but combine together in this season. People pursue delicate sports experience, with bold, intense colors and high-tech sporty patterns widely used on printed knits, outdoor wear and workout clothes. These elevated and emotional looks inspire people to escape from the modern society, but connect with it closely at the same time.

Generation Y is known as the Millennials, insecurity and high spending are the hallmarks of the Millennials, they want to express themselves by the individual and fashion-forward clothing. The exaggerated letter pattern and dyeing process are important in this season.

In a time of constant change, consumers swing between obsessively tracking their personal data, social media and the news to wanting to opt out entirely. One thing is for sure, by 2019 people will want to get back in touch with the things that touch them, both emotionally and physically, including sexuality, moods, microbes and food. A complete emotional experience is key to health and happiness. The patterns are anchored by natural and understated colors.

With the rapid development of information, people can travel to coastal city whenever and wherever they like. It becomes the most common lifestyle for young people, which embrace the spirit of freedom and independence and perfectly balance life and entertainment. The patterns focus around elements of plants and flowers, lending a leisure and free feeling.

As people become more concerned about health issues, the luxurious experience of sportswear may become necessary. The boundary between leisure-wear and formal wear is more and more blurred, the sportwear fabrics filter down daily life and transform into a fine, functional fabric which associated with formalwear. The design perfectly interprets the two words of "sports' and "business", creating a functional and innovative fabric with exquisite details and crafts.

Generation Y refers to Millennials.The fashion direction is propelled by the current mindset for individuality, the new generation desires for self-expression in the uproarious times.

In a busy and fast-paced world, people all want to leave for a trip without hesitation to seek inner peace. Taking a camera, relax yourself and enjoy the journey with longing and curiosity. Go to the strange place to experience the different customs and cultures, and never stop the pace to explore, discover, summarize, seek knowledge, and find your own serenity.

Power of Walking calls for following one's heart and stimulating potential. When people gradually get tired of phones and video games, healthy life is concerned in the new era, and kids are more eager to connect with outdoor and nature. Sports are important, with which people can add something unique to the neon and noisy cities, or escape to a faraway place that is closer to one's inner world.