Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Practical and Functional Aesthetic -- Puffa Fabric Trend for Women's Puffa jackets
With the development of technology, AI and social media, the boundary between virtuality and reality has been blurred. We spend more time on electronic devices.Technical qualities explore reality and virtuality. That trend is in line with the theme of POP's A/W 20/21 Extraterrestrial Horizon. The combinations of fabrics and puffa shapes bring new vibrancy.
Renewed Nostalgia -- Design&Development of Women's Swimwear and Underwear
Nostalgia continues to be updated in 20/21. Classic relaxed looks are updated by romantic elements. With the increasing emphasis of health, entertainment, house and work, versatile clothes are more popular. The boundary between swimsuit, underwear and sportswear has been blurred. To show the popular 1980s theme, designers drew inspiration from sports silhouettes and used light and soft elastic fabrics to create vintage items. Sportif straps, cutouts and high-waist are key. Renewed nostalgia pays tribute to the past and doesn't copy the past.
H＋ -- A/W 20/21 Theme Trend
Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.
Landscape Protection -- A/W 20/21 Theme Trend
As the rate of human consumption of resources is 50% faster than the speed at which nature regenerates resources, global resources become scarce and precious, and recycling redefines the environmental protection system. Global Assessment report on state of nature released by UN in May 2019 indicates that 1 million species around the world are facing extinction due to human impact on nature. Reproducing and fast-cycling organic materials offset the rapid consumption of natural resources to protect the earth. Designers are awakened to reshape nature and improve ethics. Leisure outdoor design connects humans with nature, and take people back to basics.
Recreated Classic Art -- A/W 20/21 Theme Trend
In this chaotic era, the past has a great artistic appeal. Martial Raysse combines classical art with modern pop art, which means people are trying to interpret classic art in a contemporary way to make it more suitable for the future. Refined styling, retro patterns and timeless elements play more important roles in the fashion industry, laying a strong foundation for innovative design. Now, classics are to be awakened. We respect classics but not replicate them, we recreate classics with modern art forms.
Extraterrestrial Horizon -- A/W 20/21 Theme Trend
We are not alone in the universe! Isaac Asimov scientifically explained the forming of the universe, origin of life and possibilities of extraterrestrial civilizations in his book Extraterrestrial Civilizations. It has been 50 years since humans landed on the moon. Humans never stop to explore the universe. Digital technology inspires the space design idea. In this new season, futurism is merged with outdoor technology to explore "Extraterrestrial Horizon".
Explore Technology -- Silhouette Trend of Women's Sports Jackets
With the continual exploration in technology and digital field, futurism is more common in our lives. More people seek adventures to explore the unknown. That trend is felt in the sporty and futuristic jacket of A/W 20/21. Silhouettes, fabrics, materials and details are underlined to represent the outer environment and interaction.