Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Folded Time -- A/W 21/22 Theme Trend
People always hope that the good time can be fixed, and the painful time is fleeting. Just as the philosopher Henry Bergson defines time as indivisible, accumulating and flowing, time never goes back, but the marks of time can be folded. There are many prosperous times in history, and the classic things will be reproduced in the new era with the time lapse. We often seek new meanings of classical wisdom in a turbulent world, hoping to meet its era. Biological age is just a number on the timeline, while mental age is the ultimate appeal of women in the new age. Downplaying numbers and focusing on a youthful mind may be the most meaningful way how we live in the vast time.
Long Confession -- A/W 21/22 Theme Trend
Social unrest drives the change of consumers' habits and hobbies, while necessity consumption contributes to the continuous popularity of simple and durable products. Currently, the laissez-faire of liberalism is replaced by the refined restraint, which leads to the change of design direction under this theme. Influenced by this pandemic, "less is more" has been a must, and modular durable design will attract restrained consumers. The home will become a self-healing haven for existentialists, and bring a positive, optimistic, time-rich lifestyle. 60% of the world's population will stay at home from January and April 2020. Under stay-at-home economy, consumption and aesthetics will grow a lot, and artists balance the secure emotion with the beauty of simplicity and purity. The concept of trans-seasonal consumption of simple necessities has become a basic appeal, which is conducive to creating a lasting and considerate brand.