Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

In the post-coronavirus era, political turmoil and economic instability magnify people's panic about the future. Therefore, horror aesthetics rise in the fashion industry. Dark fashion presents people's anxiety and fear in the most direct way, and people fight against fear with fear.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. Horror aesthetics which helps to vent inner anxiety and fear rises. As the movie based on a children's book, Scary Stories to Tell in the Dark, and the TV show, Are You Afraid of the Dark, are gradually on, horror themes have become a way for children and adolescents to seek out visual and spiritual adventures in mundane lives. They inspire imagination and help with self-understanding during growth. Besides, horror themes are also a secret language for peers to connect with each other.

The COVID-19 pandemic, turbulent politics and unstable society trigger our fear. And the digital technology spreads fear quickly. People are eager to escape from reality and extends their individuality through surreal, dark, edgy street looks. Maison Margiela A/W 20/21 displays a surrealistic artistic collection via digital video. Therefore, in A/W 21/22 the mystical dark tone will prevail in womenswear fabrics, appeals to young consumers via charming street fashion culture and drives the rise of horror aesthetics.

In this unstable world, fear becomes a new normal. Everyday we are surrounded by anxious and disturbing information about pandemic, death, economic shutdown, environmental crisis, which unwittingly promotes the spread of fear around the world. Menswear fashion brands take cues from horror movies, horror games and even the Gothic culture, so gloomy, Gothic and horror fabrics stand out and become key words for A/W 21/22 menswear of fashion brands.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.

Political turmoil, economic instability, and this sudden pandemic magnify people's panic about the future. In this digital age, panic spreads globally. A group of fearless youngsters advocates expressionism, and extends their individuality through surreal, dark, edgy street looks. Faced with this bad social environment, young people are suffering from unprecedented emotional impact and psychological gap, and try to find emotional vent. Dark fashion presents people's anxiety and fear in the most direct way, thus horror aesthetics rises in the fashion industry.