In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

The word Lagom comes from Sweden, which represents a philosophical life attitude. Its moderate, not too much or less, similar to the golden mean in the Chinese culture, which means you don’t have to force yourself and keep in the comfortable pace. The theme of Lagom is to pursue the balance of life. For fashion design, Lagom expresses the pursuit of comfortable life and adherence to the quality of precise workmanship. It is the perfect combination of functionality, design and comfort.

The word Lagom comes from Sweden, which represents a philosophical life attitude. Its moderate, not too much or less, similar to the golden mean in the Chinese culture, which means you don’t have to force yourself and keep in the comfortable pace. The theme of Lagom is to pursue the balance of life. For fashion design, Lagom expresses the pursuit of comfortable life and adherence to the quality of precise workmanship. It is the perfect combination of functionality, design and comfort. Under this theme, colors come from the balanced variation of smart life. Minimal, soft lines and rich colors are collided and integrated to realize the multi-dimensional pursuit of vision and experience. Combining wisdom with technologies, the interaction between art and natural elements, and the richness of layering and texture displays the following three color stories.

The core of Lagom pursues the balance of life. Living just right in every aspect satisfies contemporary consumers’ requirement for an extraordinary taste. Slow down the living pace and return to the essence of life. Staying close to the nature soothes the restless mind. The pattern expressions and arts drawn from the balanced variation in life interpret the colorful modern aesthetics.

In the post-pandemic era, people’s lifestyles have been greatly shifted. The perception to the future seeks for a balanced condition and the essence of life. Celebrating the minimalism, we don’t make too much plans about the future, but carry wonderful expectations. Driven by the theme of Lagom, colors and materials take us back to the nature.

The quality of life is not only about material needs, but also the spirit and pleasant mind. Appropriate is the core of LAGOM's trend. The current comfortable, warm and intelligent life style is what it means to pursue the meaning of Lagom life. Refined natural animal fibers, such as high proportion cashmere, wool and yak hair, pursue the high-quality skin-friendly touch. Middle/heavy-gauged stitches present 3D textures through cables, geometries and air-layer jacquard. The application of yarn embraces a minimalist lounge style which accents natural touches and fine qualities. With the idea of returning to nature and enjoying smart home lives, there is a warm and tranquil atmosphere.

The fast-tempo lifestyle prompts us to rethink the meaning of work, family and life. The quality of life not only comes from materials, but also joyful spirits and attitudes. ‘Not too much or too less’ is the core of Lagom. This theme is trying to reach a balance in the life and finding details from multiple dimensions. Slowing down the pace and releasing anxiety, we need to enjoy the intelligent lifestyles at home.

The fast-tempo lifestyle prompts us to rethink the meaning of work, family and life. The quality of life not only comes from materials, but also joyful spirits and attitudes. ‘Not too much or too less’ is the core of Lagom. This theme is trying to reach a balance in the life and finding details from multiple dimensions. Slowing down the pace and releasing anxiety, we need to enjoy the intelligent lifestyles at home.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Clay(PANTONE 15-1231 TPG) is a basic earthy tone with a little bit warm red, exuding a cozy lounge atmosphere. Fuzzy yarns and detail techniques develop delicate undershirts, pullovers and cardigans.

The uncertainty of the future makes consumers start to appreciate simple stuffs with a delighted mood. To find a balance in the new ecology, we need to slow down our steps and take advantage of every chance to change our lives. Redefining the value standards, positive consumers are now focusing on their own conditions(mentality, emotion, knowledge, skill). Living a balanced, moderately paced, low-fuss life is what Lagom is all about.

Not too much or too less, Lagom sources colors from the ‘balanced variations’ in intelligent living. Minimalist lines and thick hues are fused to pursue the multi-dimensional experiences. We need to slow down in the fast-tempo lifestyle to enjoy the joy in our lives. The anxiety from life and work stimulates our desire for healing. The inspirations from art, culture and senses satisfy the appetite of ‘Equilibrant Enjoyer’. Living a balanced, moderately paced, low-fuss life is what Lagom is all about.