Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Item Category
Renew -- Let's Check How Old Brands Renew Themselves
Renew - This term comes from online games, meaning one player raises a new character halfway. Nowadays in fashion industry, there are plenty of cases of renewing. Today, we will introduce Zara, 5cm, Jack & Jones to see how they renew themselves.
Generation Y -- 2019 S/S Color Trend Confirmation for Menswear
Generation Y, also known as the Millennials, is tired of following the same style. Fashion-forward Generation Y is eager to define themselves with offbeat and eye-catching clothing. Bold bright colors and playful crafts highlight their courageous and challenging characters.
Funny Pig -- The 2019 Chinese Lunar New Year Zodiac Pattern
As the most important Chinese holiday, the Spring Festival, is approaching. The Chinese zodiac culture starts to gain traction in fashion. Some brands will release limited collections, including zodiac stamps, commemorative coins and mascots. The zodiac culture is not just confined to the traditional images. The cute Gucci pig and fashionable Moshino pig demonstrate the mixing of tradition and modernity, which meets the needs from millennials.
Global Traveler -- 2019 S/S Color Trend Confirmation for Menswear
The S/S 2019 Color Trend – Global Traveler was unveiled in February 2018. As balancing life and work is still a hot topic, free, causal and considered design become key to create leisure yet upscale menswear.
Wonderful Sea World Inspires Design
The underwater world is colorful and charming. Techniques on patterns of 19S/S kidswear are unique: sequin, lace, webbing and bead are combined with print, embroidery and applique.
Power of Walking -- 2019 S/S Color Trend Confirmation for Menswear
The S/S 2019 Color Trend – Power of Walking was unveiled in January 2018. Outdoor sports have already integrated into city life. Tailored sports or business outdoor style shows mix-and-match looks.
Fashion Color Trend for 2019
Pantone unveils Living Coral (Pantone 16-1546) as 2019's color of the year. It is a gold-tinged orange, full of vigor. Living Coral emits the energizing aspects of color found in nature, evocative of how coral reefs provide shelter. It embraces us with warmth and nourishment, and symbolizes our innate need for optimism and joyful pursuits.
Power of Walking -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Power of Walking was launched in January 2018. As fitness gains popularity currently, brands develop luxe sports items for customized and individual looks which highlight the soft tailored style and light sportsmanship of womenswear. Key colors, Magnetic Green and Copper, interpret a tough yet feminine feel.
Emotion & Love -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Emotion & Love launched in January 2018 emphasizes that people will connect with those are able to touch them psychologically and physically, and it’s important to read and distinguish emotion. Therefore, emotional design is celebrated. Soft and healing colors are key, featuring Almost Apricot and Mellow Green to bring hope and care.
Global Traveler -- 2019 S/S Color Trend Confirmation for Womenswear
The theme of the 2019 S/S color trend released in January, 2018 is Global Traveler, which interprets the natural colors. Global travelers like traveling around, not confined to the ordinary life, so the colors are all from nature. Among those, vision blue and living green are the typical ones.
Generation Y -- 2019 S/S Color Trend Confirmation for Womenswear
The S/S 2019 Color Trend – Generation Y launched in January 2018 is a deep analysis of the millennial consumers who are tired of following the same style and eager to define themselves with offbeat clothing. Bright and rebellious colors are key, of which Blazing Yellow and Deep Lavender are most recommended. Clashing colors reflect people's preference of the mix-and-match style.
Bosideng Continues to Expand the International Market
After the show at NY Fashion Week, Bosideng teams up with foreign designers to go international.
Bike Shorts -- 2019 S/S Women's Fashion Item
Leggings are no longer the only choice as base layers. Bike shorts which graze or above the knee are gaining popularity. The lightweight materials are comfortable and skin-friendly.
Preview of 2019 S/S Shanghai Fashion Week
2019 S/S Shanghai Fashion Week will be held from October 10 to 17 this year. The theme is "Personal Expression". Catwalk and presentation, trade business and themed events are the main three parts.
Emerging Streetwear Brands from Japan
Japan values fashion cultures for a long time and has many streetwear brands. Doublet won the 2018 LVMH Prize and Ambush is also a hit.
Stylish Check Shirt -- 2019 S/S Silhouette Trend for Menswear
Check shirts are regarded as unfashionable items, favored by science geeks. But in recent years, retro checks gain popularity. Veering away from classic colorway and styles, check shirts become more stylish.
2019 S/S Pattern & Craft for Menswear -- Embossing
Embossing creates 3D effects to elevate apparel, featuring letters and faceted patterns.
2019 S/S Accessory for Womenswear -- Art of Button
As an important part of fashion, button is small but tells fantastic stories. Used as a key accessory, button is not only functional, but it becomes more creative and artistic.