Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-05-30 152999
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2020-03-31 108904
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
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2020-02-10 105351
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
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2019-11-29 122431
Recreating The Classic -- The Silhouette Trend for Men's Trousers
With the continuous rise of Chinese fashion brands, more and more youngsters begin to be interested in Chinese fashion items. As one important item, trousers are more diversified to meet various demands. Gathered-ankle trousers become the necessary style for fashionistas through multiple designs. Gathered-ankle trousers with a drawstring and functional trousers with decorative pockets become important directions. Workwear trousers create a more casual and nonchalant vibe through fabrics, patterns and details.
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2019-11-12 325267
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
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2019-11-06 174981
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
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2019-10-31 187261
Looking For Youth "Da Vinci"- The Design & Development of Kidswear
The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.
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2019-10-25 215332
Chinese Style Floral Embroidery- The Pattern Trend for Womenswear
Chinese Style Floral Embroidery
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2019-10-24 206313
Mood Industry- The Confirmation of Womenswear Theme Color Trends
Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".
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2019-10-18 152219
The Adventure Diary of Mr. Crab- Theme Design & Development for Infants
Mr. Crab who is restless all day, has a whim to explore the depths of the ocean. He does not know what to prepare for his departure. Mrs. Turtle tells him, "Be ready with a heart to explore and find beauty!" This is the first time for Mr. Crab to be far away from home. When it is quiet, Mr. Crab can hear the sound of a steamer splashing across the sea in the distance. The sun shines into the clear sea. The coral is swaying along with waves. Mischievous clownfish constantly shuttle back and forth here. Miss Squid and Miss Pufferfish make an appointment to visit the newborn baby whale, and wave goodbye to the lethargic starfish. In this season, designers boldly use various colors to bring us to the mysterious deep ocean. Aurora, candlelight peach, grenadine, little boy blue are infinite colors given by the nature.
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2019-08-02 222286
Ombre -- The Pattern Trend for Womenswear
Ombre has a regular and rhythmic feel. The instagrammable ombre is also beautiful. The large-scale and slightly contrasting ombre is cool and flowing. On 2020 catwalks, the all-over or placement ombre effect with pattern textures add interest.
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2019-07-29 207308
Bright Spring and Summer-- Design&Development for Kidswear
In this season, designers uses foliage green, vibrant yellow and celosia orange to enliven S/S.
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2019-07-26 195953
Potter's Clay -- Color Trend for Kidswear
For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.
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2019-07-19 199911
Refreshed Pools -- Design and Development for S/S 2020 Baby&Toddler
In spring, the green lotus leaves, pink lotuses, dragonflies and frog in the pool appeal to children. Greens are paired with soft pastel reds, grey tones and sandy hues. The bright and dark tones at the pool freshen S/S 2020 baby&toddler themes.
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2019-07-19 142327
Go Go Squid!
In the TV series Go Go Squid!, the leading actress wore cool girl-style outfits, providing a street and fashion feel.
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2019-07-16 188141
Fruits in the Summer -- Pattern Trend for Womenswear
Call Me By Your Name shows the Italian countryside scenes in the high summer of the 1980s. Peaches implicitly represent the desire for love. In addition to flowers, fruits also show the color, sweet and playful feel in summer. For S/S 2020, fruits are often seen on catwalks.
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2019-07-11 221976
Rebellious Hand Scrawls -- Pattern Trend for Womenswear
Premium hand scrawls are directional and individualistic. In recent years, street elements gained traction with a feminine touch. Bold and innovative elements are also coveted by women.
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2019-07-11 95581
Rihanna's Tang Dynasty Looks and Her Brand FENTY
Rihanna's Tang Dynasty Looks are on the cover of the Aug. 2019 Issue of Bazaar in China edition, showing the mix of the western and Chinese aesthetics. The Tang dynasty-style hairstyle and make-up are combined, which is impressive.
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2019-07-04 162090
Versatile Stripes -- Pattern Trend for Womenswear
Vintage broad stripes were seen on plenty of catwalks for S/S 2020. Stripes originate from sailors' clothes and flags. In 1858, the French government announced the sporty cotton jersey with 21 black and white stripes as the casual uniform for French navy, and later the design was applied widely to many categories. Ms. Chanel used stripes in premium fashion garments, making striping perennial. The broad stripe dresses worn by super models Lisa Fonssagrives and Anne st.Marie become classics.
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2019-06-28 288936
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
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2019-06-25 146064
Polka Dot -- S/S 2020 Design&Development for Baby and Toddler
Polka Dot -- S/S 2020 Design&Development for Baby and Toddler
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2019-06-21 213151
Fashionable and Sporty Trousers -- Silhouette Trend for Women's Trousers
With the releasing of POP's Awakening reports, intelligent production and technology exploration are elevated to a new level. The passion to extreme sports, sci-fi popularity and radial activities all peak. Sports street styles are favored, and sporty pants are key.
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2019-06-05 123094
Fragments -- Cut Trend for Women's Denim
Denim came from U.S. The first denim jacket was created in the middle of the 19th century. In the gold rush, businessman levis strauss thought out an idea of using unsalable canvas to make durable cargo pants. Over time, denim items are more fashionable than functional. Cut is the key craft. The fragment cut is the new direction in S/S 2020.