Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
Let's Be Friends with Animals
At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.
Fashion Helps The Environmental Protection -- Sustainable Actions of Brands
The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.
The Healing Classic Blue -- Pantone Color of the Year 2020
A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
Awakening Fashion -- The Silhouette Trend for Men's T-shirts
The T-shirt is fit for all the year, and can bring infinite possibilities to the look. Individual T-shirts could interpret the style of the brand. The silhouette change could also endow the clothing with various styles. The loose silhouette is undoubtedly a design point. Different techniques can endow the T-shirt with a lethargic and casual feel. In addition, the mock-neck T-shirt is worth attention.
Recreating The Classic -- The Silhouette Trend for Men's Trousers
With the continuous rise of Chinese fashion brands, more and more youngsters begin to be interested in Chinese fashion items. As one important item, trousers are more diversified to meet various demands. Gathered-ankle trousers become the necessary style for fashionistas through multiple designs. Gathered-ankle trousers with a drawstring and functional trousers with decorative pockets become important directions. Workwear trousers create a more casual and nonchalant vibe through fabrics, patterns and details.
New Charm of Chinese Fashion- The Silhouette Trend for Men's T-shirts
With the rise of Chinese fashion brands, more and more people pay attention to domestic original brands. As one of the most important items in spring and summer, T-shirts are fully released by original designers. The loose silhouette is still the core. Straight hooded T-shirts have a certain market. Tie-dye returns back to public with its more creative design. The continuously innovating silhouette is combined with current popular elements and design points to inject more creativity and personality into T-shirts.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
Hydrogen Energy- The Confirmation of Menswear Theme Colors
The 2020 Tokyo Olympic Games take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the" relaxed sport style".
Looking For Youth "Da Vinci"- The Design & Development of Kidswear
The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
The Past of Denim- The Craft Trend for Women's Denim
The popular items of oversized suits and cycling shorts show the classic style of the 1980s to the 1990s is still popular. We forecast the denim craft trend for S/S 2020 will adopt the grunge style in the 1990s. Placement and entire hole or frayed craft, quilting under the retro vulgar and cool style, transfer lines and pleating changes are novel and funny. Conventional handicraft, beading and sequins become popular. With the popularity of environmentalism, denim laser craft gradually replaces conventional spray paint to create rich patterns.
Plastic-Free Coast -- The Confirmation of Menswear Theme Colors
Ocean is the birthplace of life, but now we dump plastic in it. To protect ocean is to save life. According to UN's latest statistics, the annual output of plastic reaches to cover 300 million tons, and half of it is disposables. If we don't take action now, there will be more plastic than fish in 2050. We call for a plastic-free coast and a clean ocean. Ocean becomes the important trend for S/ S 2020 menswear weeks. Bodega blue and sandy brown are key colors.
Super Heroes -- The Pattern Trend for Kidswear
It is hot to print heroes on garments. The combination of anime elements and modern designs blurs the boundary between fashion and anime. Simplified cute, abstract geometric and illustration-like hero patterns are mainly applied.
The 2D World -- The Pattern Trend for Womenswear
Brands like to collaborate with anime characters in One Piece, Gundam and Your Name. Cartoon patterns nod to classics and make a statement.
The Dress -- The Silhouette Trend for Girls' Dresses
The versatile and wearable items and styles are in high demand. The simple silhouette is the key direction. The shirt dress, waisted shape and irregular hem provide inspiration. Sheers are versatile, and voluminous gathering gains momentum for S/S 2020.
Refreshed Pools -- Design and Development for S/S 2020 Baby&Toddler
In spring, the green lotus leaves, pink lotuses, dragonflies and frog in the pool appeal to children. Greens are paired with soft pastel reds, grey tones and sandy hues. The bright and dark tones at the pool freshen S/S 2020 baby&toddler themes.
Fruits in the Summer -- Pattern Trend for Womenswear
Call Me By Your Name shows the Italian countryside scenes in the high summer of the 1980s. Peaches implicitly represent the desire for love. In addition to flowers, fruits also show the color, sweet and playful feel in summer. For S/S 2020, fruits are often seen on catwalks.
Key Silhouettes for Lingerie
It is key to combine cosiness and innovation, and stretch fabrics are used widely in bras. Cosy sport bras are popular. The supportive all-size soft cups, long corset-style bra suitable for layering, comfortable deep V-neck design, vintage silky bra and smooth bra are fashionable and easy-to-wear.
Versatile Stripes -- Pattern Trend for Womenswear
Vintage broad stripes were seen on plenty of catwalks for S/S 2020. Stripes originate from sailors' clothes and flags. In 1858, the French government announced the sporty cotton jersey with 21 black and white stripes as the casual uniform for French navy, and later the design was applied widely to many categories. Ms. Chanel used stripes in premium fashion garments, making striping perennial. The broad stripe dresses worn by super models Lisa Fonssagrives and Anne st.Marie become classics.