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Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
Dunhuang is a unique art treasure in the world, with profound historical and cultural deposit. After the Palace Museum becomes an online celebrity, Dunhuang, the ancient city with more than a thousand years of history, has also become a new IP of traditional culture popular among young people.
The Fashion Industry Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let's see changes of the fashion industry.
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
Let's Be Friends with Animals
At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.
Fashion Helps The Environmental Protection -- Sustainable Actions of Brands
The imbalance between man and nature has serious consequences, and it is time to take a more responsible look at pollution in all walks of life. It is gratifying that more and more garment enterprises have realized the importance of environmentally-friendly materials and environmentally-friendly production processes. Prada launches a marine sustainable education program, Sea Beyond. Everlane and Allbirds strive for sustainability and transparency from raw materials to production links. ICICLE always upholds the brand spirit of Made in Earth, and advocates the harmonious coexistence between human and nature. Urban Revivo, the magnate brand of Chinese fast fashion industry, has created a brand-new environmentally-friendly series in spring 2020. More and more brands carry out environmental protection in their own way, further strengthening the environmental protection measures of the clothing industry.
Don't Miss Any Opportunity in Crisis -- The Breakout of The Clothing Industry Under The Plague
At the very first beginning of 2020, we are disturbed by the NCP. Chinese economy has been hit heavily, and the clothing industry is in trouble. If one link of the industrial chain is affected, it will affect the development of the whole industrial chain. The upstream shortage in raw material, and shops' suspension of business in downstream make the clothing market depressed. The willingness and progress of the clothing industry to resume work are under great test. And we will open the way to solve the problem through the analysis of each link of the clothing industry.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Daisy -- Kris Wu and LV Lead the S/S 2021 Fashion Trend
As the first trend of 2020, daisy is set off by S/S 2020 series of Louis Vuitton. With the perfect interpretation of the brand’s spokesperson Kris Wu, the series of daisy accessories is instantly on the hot search, and becomes the hot topic in the fashion world. In fact, as early as last June's Paris Fashion Week, the menswear collection of Louis Vuitton showed us the floral world of S/S 2020. Daisy, moss and various florals ran through the whole collection and set off the show.
Drawing The Orient -- The Craft Trend for Embroidery Pattern of Formal Dress
As an ancient Chinese handicraft, embroidery has a history of thousands of years. Embroidery is closely related to the development of costume. As leisure and simple aesthetics become the mainstream gradually, traditional embroidery also changes along with the fashion trend and develops toward the direction of diversification and individuation. In addition to stitch, pattern design is also important. Simple pattern and elegant color become the non-negligible points in the new season.
Function Extension -- The Silhouette Trend for Men's Functional Sweatshirts
The functional style is very popular currently. And fashion function combines fashion with function. The loose silhouette is core. Multiple pockets make the clothing layered and portable. Pocket is not only the practical structure, but also an important decoration. 3D pocket strengthens the functional feel. Drawstring and decorative lines make the clothing functional and beautiful. Detachable designs endow the sweatshirt with many clothing collocations.
The Healing Classic Blue -- Pantone Color of the Year 2020
A few days ago, the Pantone Color Institute has named Classic Blue as its color of the year for 2020. As the world famous color research authority, the Pantone Color Institute has unveiled color of the year and the corresponding color code for the 21st consecutive year. As one of the three-primary colors, blue is on behalf of melancholy, tranquility and deep. It is not only the deep sea, but also the boundless sky. With the strong inclusiveness, it is named classic blue, which also suggests that only when we ease our anxiety and stay calm can we return to ourselves. Just as Laurie Pressman, the CEO of the Pantone Color Institute, says, "We live in an era where trust and confidence are needed. The stable and reliable classic blue tone presents a sense of constancy and trust, and also inspires deep resonance. It is a cornerstone that can be relied on."
Awakening Fashion -- The Silhouette Trend for Men's T-shirts
The T-shirt is fit for all the year, and can bring infinite possibilities to the look. Individual T-shirts could interpret the style of the brand. The silhouette change could also endow the clothing with various styles. The loose silhouette is undoubtedly a design point. Different techniques can endow the T-shirt with a lethargic and casual feel. In addition, the mock-neck T-shirt is worth attention.
Weaving Techniques -- The Detail Craft Trend for Womenswear
Weaving is one of the oldest arts and crafts of mankind. According to Book of Changes, in the paleolithic period, mankind used bast to weave a net to hold pebbles which were then thrown to kill animals. Hand-weaving came to China around the end of the 19th century. And with the rise of the Nordic style, hand-weaving craft is gradually reviving. It is an art of knotting a rope/string to create a variety of decorations. Weaving contains the retro and the heritage. Corresponding to the design philosophy of sustainable development, some natural fibers, unprocessed original fibers, natural flax fibers and recycled fibers extracted from marine are hand-weaved to create the eco-friendly and recycled clothing, which is definitely the trend in the future.
Recreating The Classic -- The Silhouette Trend for Men's Trousers
With the continuous rise of Chinese fashion brands, more and more youngsters begin to be interested in Chinese fashion items. As one important item, trousers are more diversified to meet various demands. Gathered-ankle trousers become the necessary style for fashionistas through multiple designs. Gathered-ankle trousers with a drawstring and functional trousers with decorative pockets become important directions. Workwear trousers create a more casual and nonchalant vibe through fabrics, patterns and details.
New Charm of Chinese Fashion- The Silhouette Trend for Men's T-shirts
With the rise of Chinese fashion brands, more and more people pay attention to domestic original brands. As one of the most important items in spring and summer, T-shirts are fully released by original designers. The loose silhouette is still the core. Straight hooded T-shirts have a certain market. Tie-dye returns back to public with its more creative design. The continuously innovating silhouette is combined with current popular elements and design points to inject more creativity and personality into T-shirts.
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
Gifts of The Nature- The Fabric Trend of Environmentally-friendly Cotton & Linen for Womenswear
Environmental protection becomes a topic of public concern, and drives the sustainable development and innovation in various fields. Thus natural organic and recycled cotton and linen fabrics become the mainstream. Comfortable recycled flax blends, skin-friendly washed cotton and sailing striped cotton lead the soft and simple comfort fashion. Workwear and folk designs can be used for reference to create the everlasting natural and comfortable style.
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
Hydrogen Energy- The Confirmation of Menswear Theme Colors
The 2020 Tokyo Olympic Games take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the" relaxed sport style".
Looking For Youth "Da Vinci"- The Design & Development of Kidswear
The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.