Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
- Season
- Theme
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
- loungewear
- Leisure Wear Nightwear Suit Nightdress Nightgown Pajama Pants Strap Nightdress Sleepwear Maternity Dress
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Parent-child Dressing Princess Style Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Party style Elegant commute Socialite Style Quiet Luxury
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2020-05-30 152581
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2020-02-10 105321
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
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2019-11-12 325249
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
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2019-10-24 204426
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-07-02 329229
Energy Blue -- Theme Color Trend for Womenswear
Active energy blue starts to gain traction, and continues into S/S 2020 in a large scale for a light and smart sport look. Fashion and active dressing is emphasized. Key items include active sets, tight tops and sun-proof garments.
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2019-06-28 288840
Infinity Blue -- Color Evolution for Menswear
With the rising of minimalism and dressy styling, intelligent technology drives the exploration of emotions according to POP's Mood Industry reports. Flue fog evolved into infinity blue.
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2019-06-11 104931
Denimism -- Silhouette Trend of Men's Denim Jackets
Classic denim jackets show different styles through different silhouettes.
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2019-06-05 123047
Fragments -- Cut Trend for Women's Denim
Denim came from U.S. The first denim jacket was created in the middle of the 19th century. In the gold rush, businessman levis strauss thought out an idea of using unsalable canvas to make durable cargo pants. Over time, denim items are more fashionable than functional. Cut is the key craft. The fragment cut is the new direction in S/S 2020.
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2019-04-17 248845
Firefly Green -- S/S 2020 Theme Color Trend for Womenswear
Firelfy-like green implies the emerging age of KOL.
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2019-04-10 210086
Plastic-Free Coast -- Design&Development of S/S 2020 Menswear Themes
Plastic-Free Coast is the theme for S/S 2020 menswear design&development. Fashion business style is key. Clothing collocation and colorways are centered around neat trench coats, boxy jackets, half sleeve shirts and printed T-shirts colorways.
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2019-03-28 258662
Hydrogen — S/S 2020 Design and Development for Menswear
The 2020 Tokyo Olympic Games take sports in the spotlight again. At the same time, more brands attach importance to environmental protection. A new sport lifestyle gains popularity. Activewear is indispensable in the fashion world, using vibrant colors, comfy silhouettes and urban design to interpret a relaxed sport style, preferred by people who are eager to release pressure and desire for a natural state of living.
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2019-03-23 126057
Functional Jackets -- S/S 2020 Cutting Trend for Menswear
Paneling and novel pockets are often seen on functional jackets. Color blocking and zippers are also important.
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2019-03-22 245808
Plastic-Free Coast -- S/S 2020 Theme Fabrics Trend for Womenswear
Ocean is the birthplace of life, but now we dump plastic in it. Environment protection and sustainability are key, renewing ocean and nautical themes. Eco-friendly fabrics is the direction for S/S 2020 fabrics. Shimmering delicate sheer and sequin fabrics offer a natural aesthetic. Colorful stripes and degradable nets bring a opulent quality to the nautical style. Sea creature-structured lace, 3D floral fabrics and feminine decorations are dreamy and romantic.
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2019-03-11 228425
Drama Yellow
The key trendy color in next season is drama yellow. Unlike solar power, it is bolder and brighter with a digital feel.
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2019-03-11 130686
Light Sports Jackets -- S/S 2020 Silhouette Trend for Menswear
Sports style is prevalent. Lots of people prefer wearing clothing in sports style in daily life. Light sports jackets are a good option.
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2019-03-07 146351
Individual Coat -- 2020 S/S Silhouette Trend for Girl's Wear
Individual Coat -- 2020 S/S Silhouette Trend for Girl's Wear
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2019-03-04 109153
Leisure Outdoor Jacket -- 2020 S/S Silhouette Trend for Womenswear
Leisure outdoor jackets are novel. There are color-blocking styles, accessories, deconstruction pleats and combination of styles.
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2019-01-30 163764
Red! Fashion in the Chinese Lunar New Year
Red! Fashion in the Chinese Lunar New Year
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2019-01-25 122119
Boys's Coat -- 2020 S/S Silhouette Trend for kidswear
Boys's Coat -- 2020 S/S Silhouette Trend for kidswear
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2019-01-25 162244
Individual Aesthetic -- 2020 S/S Applique and Embroidery Trend for Fashion Womenswear
Individual Aesthetic -- 2020 S/S Applique and Embroidery Trend for Fashion Womenswear
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2019-01-24 111823
Classic Jacket -- 2020 S/S Tailoring Trend for Menswear
Jackets are staples in spring and summer. In S/S 2020, layered design and colorway play important roles. Reflective tapes and color-blocking sleeves gain traction. Back pockets and flaps are still hot.
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2019-01-21 99150
Multi-pocket Jacket -- 2020 S/S Silhouette Trend for Menswear
Classic jackets are indispensable for fashionistas. This season, jackets with stylish pockets emerge, and they become key items in S/S 2020.
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2019-01-21 90047
Business Casual Jacket -- 2020 S/S Silhouette Trend for Men's Leather Jacket
In 2020 S/S, the business casual style is dominant in men's key items. Under the influence of athleisure style, suit jacket is much looser, and splicing, color blocks and bright edges can all decorate classic styles, such as multi-pocket jacket.
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2019-01-18 105281
Stylish Bomber Jacket -- 2020 S/S Men's Clothing Collocation
Bomber jackets are classic, refreshed with patterns to enhance commercial appeal. Varsity style, hooded design and collar characterize these jackets.