Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-05-30 152581
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
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2020-04-27 162697
A-Thousand-Year-Old Dunhuang
Dunhuang is a unique art treasure in the world, with profound historical and cultural deposit. After the Palace Museum becomes an online celebrity, Dunhuang, the ancient city with more than a thousand years of history, has also become a new IP of traditional culture popular among young people.
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2020-03-31 108904
Fashion Brands from Wuhan
Recently, Wuhan is under heated discussion due to the outbreak. For clothing industry, there are some Chinese fashion brands and original brands in Wuhan, including ATTEMPT, BLIND, MODITEC and OBSERVER_LAB. They still stick to the clothing industry they love even in this difficult time. Let's take a look.
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2020-03-31 87697
Let's Be Friends with Animals
At present, each of us is concerned about the pandemic. Although we have different identities, we are doing our best to perform our duties. We are touched by the medical workers in frontline, journalists who follow up latest information, delivery drivers who send daily necessities to us. And there is a six-year-old designer, ENO, painting more than 40 posters to call on people to protect wild animals.
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2020-02-10 105321
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
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2019-11-12 325249
Plastic-free Coast- The Confirmation of Womenswear Theme Colors
Plastic-free Coast, one of S/S 2020 color trend themes released by POP in December 2018, starts from protecting marine life. The ocean is the birthplace of life, but now we dump plastic in it. To protect the ocean is to save life. According to the UN's latest statistics, the annual output of plastic reaches more than 0.3 billion tons, and half of it is disposable. If we don't take action now, there will be more plastic than fish by 2050. We call for a plastic-free coast and a clean sea.
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2019-11-08 175766
Gifts of The Nature- The Fabric Trend of Environmentally-friendly Cotton & Linen for Womenswear
Environmental protection becomes a topic of public concern, and drives the sustainable development and innovation in various fields. Thus natural organic and recycled cotton and linen fabrics become the mainstream. Comfortable recycled flax blends, skin-friendly washed cotton and sailing striped cotton lead the soft and simple comfort fashion. Workwear and folk designs can be used for reference to create the everlasting natural and comfortable style.
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2019-11-06 174981
Hydrogen Energy- The Confirmation of Womenswear Theme Colors
Hydrogen energy, one of S/S 2020 color trend themes released by POP in December 2018, starts from the 2020 Tokyo Olympic Games which take sports to the spotlight again. As the brand-new sport lifestyle becomes closer to our life, sportswear is indispensable in the fashion world. Circular economy gets attention, and hydrogen energy becomes a new concept after the idea of carbon-free energy. This healthy and dynamic state like hydrogen energy drives the "relaxed sport style".
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2019-10-31 187217
Looking For Youth "Da Vinci"- The Design & Development of Kidswear
The British girl, Iris Grace Halmshaw, was diagnosed with autism at the age of three. She couldn't talk at that time, and avoided eye contact with people. She was extremely sensitive and afraid of the outside world. After trying a lot of treatments, her parents found that as long as Iris picked up the brush, she calmed down and devoted herself to the creation. Children's painting is like angel's handwriting, full of innocence, romance and softness. The dribs and drabs and color blocks explain the simple but wonderful inner world of children.
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2019-10-25 215233
Chinese Style Floral Embroidery- The Pattern Trend for Womenswear
Chinese Style Floral Embroidery
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2019-10-24 204426
MAKE KOL- The Confirmation of Menswear Theme Colors
Generation Z and the network society grow together. With the increasingly digitized lifestyle , virtual Internet celebrities with millions of fans rise. Virtual Internet celebrities depend on the existence of the network, which in a sense isolates the real communication between people, and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-10-24 206293
Mood Industry- The Confirmation of Womenswear Theme Color Trends
Mood Industry is one of the color trend themes for S/S 2020 released by POP in December 2018. Starting from the rapid development of science and technology currently, people begin to explore the industrialization of emotional intelligence. We firmly believe that intelligent machines and software will stimulate "affective revolution" in 2020. Changeable moods will be collected, recorded, even diagnosed and cured. Industrial products can capture our expressions and sounds, and thus make responses. We give technology "wisdom" as well as "emotion".
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2019-10-21 149509
A Symphony of Midsummer Flowers- The Pattern Trend for Womenswear
A symphony of midsummer flowers
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2019-10-18 152063
The Adventure Diary of Mr. Crab- Theme Design & Development for Infants
Mr. Crab who is restless all day, has a whim to explore the depths of the ocean. He does not know what to prepare for his departure. Mrs. Turtle tells him, "Be ready with a heart to explore and find beauty!" This is the first time for Mr. Crab to be far away from home. When it is quiet, Mr. Crab can hear the sound of a steamer splashing across the sea in the distance. The sun shines into the clear sea. The coral is swaying along with waves. Mischievous clownfish constantly shuttle back and forth here. Miss Squid and Miss Pufferfish make an appointment to visit the newborn baby whale, and wave goodbye to the lethargic starfish. In this season, designers boldly use various colors to bring us to the mysterious deep ocean. Aurora, candlelight peach, grenadine, little boy blue are infinite colors given by the nature.
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2019-10-16 216504
MAKE KOL- The Confirmation of Womenswear Theme Colors
MAKE KOL is one of color trend themes for S/S 2020 released by POP in December 2018. From the perspective of the common growth of generation Z and the network society, it pays attention to the increasingly digitized lifestyle and the rise of virtual Internet celebrities with millions of fans. Through interpreting virtual Internet celebrities that depend on the existence of the network, it points out that the S/S 2020 trend in a sense isolates the real communication between people and creates a new way of communication. As the developing intelligent 3D technology and CGI continuously add creativity to reality, there's a reason to believe that virtual Internet stars are just beginning to take off.
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2019-08-21 154819
The 2D World -- The Pattern Trend for Womenswear
Brands like to collaborate with anime characters in One Piece, Gundam and Your Name. Cartoon patterns nod to classics and make a statement.
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2019-08-14 158722
Horses -- Patterns at Big Brands
In Europe, horses are the symbol of nobility. On S/S 2020 catwalks, Vivienne Westwood, Stella McCartney and MIU MIU all showed horse prints.
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2019-08-02 222286
Ombre -- The Pattern Trend for Womenswear
Ombre has a regular and rhythmic feel. The instagrammable ombre is also beautiful. The large-scale and slightly contrasting ombre is cool and flowing. On 2020 catwalks, the all-over or placement ombre effect with pattern textures add interest.
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2019-07-31 248608
The Beauty in Ancient China -- Han Clothing Elements for Womenswear
The fabric, color and style of Han clothing still have an impact modern garments. Garments in Tang dynasty is colorful and open. Azurite, grey green, cinnabar, black and gold are often used. We can take cues from Han clothing to enrich fashion designing.
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2019-07-30 246332
The Oriental Elements -- The Pattern Trend for Womenswear
The oriental beauty is timeless. In 1997, Dior's reinvented Chi-Pao was most attractive. Chinese style gains momentum. Florals in the Chinese ink paintings are refreshing and delicate.
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2019-07-26 195928
Potter's Clay -- Color Trend for Kidswear
For S/S 2020, potter's clay provides a natural and deep feel, enlivening the S/S palette.
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2019-07-19 199814
Refreshed Pools -- Design and Development for S/S 2020 Baby&Toddler
In spring, the green lotus leaves, pink lotuses, dragonflies and frog in the pool appeal to children. Greens are paired with soft pastel reds, grey tones and sandy hues. The bright and dark tones at the pool freshen S/S 2020 baby&toddler themes.