Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020-04-23 183266
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
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2020-03-28 153403
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
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2020-03-27 213129
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
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2020-03-16 267943
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
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2020-03-13 273158
H+ -- The Confirmation of Womenswear Color Trend
H+ is one of A/W 20/21 theme color trends released by POP in September 2019. Survival, need and extreme desire for self-expression are driving humans to adapt to the next phrase of evolution, and transhumanism (H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average humans in terms of intelligence, longevity and immunity would rise. Peacock green and cactus flower are main colors, with summer green, brilliant blue, orange.com and tap shoe to create a surreal futuristic feeling.
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2020-03-06 258745
Landscape Protection -- The Confirmation of Womenswear Color Trend
Landscape Protection is one of theme color trends for A/W 20/21 released by POP in 2019, which focuses on natural ecology. The nature provides an organic and comfortable palette. And inspired by nature lovers, architects and philosophers, bamboo and deep lichen green are key colors. The peaceful and natural palette allows people to escape from short-term pressure through observation and reflection. Environmentally-friendly grey, peat, beet red and natural light khaki are integrated to be more eco-friendly and create a comfortable tranquil beauty.
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2019-11-27 150553
Christmas Carnival Night -- The Pattern Trend for Womenswear
Exquisite hand-drawn line drafts with Christmas elements are the mainstream of this season. Abstract, transformed and simplified patterns are more in line with current aesthetics of young consumers. Elements are diversified and unified.
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2019-11-20 127657
Tribute to The Classic Age -- Pattern Trend for Womenswear
Music, images, old things are carrying the marks of time and the past. Classic elements of a certain era can always evoke people's emotional resonance. Every year there are brands launching works to pay tribute to the classic. Elements reminding of the old time can lead new fashion and are the true meaning of vintage.
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2019-11-12 127945
Chains- The Pattern Trend for Menswear
Chain element is throughout the fashion industry. Chain first enters people's view as the gold chain, but now it becomes necessary for catwalk looks and fashionistas. In recent two years, more and more designers apply it to clothing. Chain is born with the fortitude temperament. But it can also create a gentle and graceful side with the help of other elements. It is an extremely expressive and changeable element.
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2019-11-06 156538
Soft Alpaca- The Pattern Trend for Kidswear
Since the alpaca becomes the online celebrity, it turns from an economical animal to a likeable pet animal and gets favored by people worldwide as a daily design element. This season many kids' brands like Catimini and JoJoMamanBebe adopt various techniques to display the alpaca in the pattern. Starts from big brands, this report combines with crafts to conclude alpaca patterns .
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2019-10-30 139202
All-over Animal Pattern- The Pattern Trend for Infants' Wear
Milkbarn, an American fashion brand for maternal and child, always brings unique patterns. Its gorgeous appearance makes it very popular in infants' clothing. Inspiration source of this brand could be up-and-down hills, free wildlife, cute and cuddly pets. This season, the minimalist color-blocked animals, totem animals and realistic watercolor-style patterns scatter in infants' clothing. This report starts from big brands to explore all-over animal patterns.
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2019-10-15 174327
Fauvism Art and Splicing- The Pattern Trend for Womenswear
Fauvism artist love to use bright and thick colors. They tend to use the pigment extruded directly from the paint tube, and apply the straight and extensive brushwork to give a strong impact, which fully show the expressionism pursuing emotional expression.
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2019-09-29 117324
Tigers And Leopards, The Best Interpretation of The Wild-- The Pattern Trend for Womenswear
Leopards and tigers are favored by fashion designers. They have magnificent postures and colorful fur, full of power and wildness. The application to garments satisfies people's longing for the nature and expressing their inner attitudes.
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2019-09-26 161446
Halloween Party -- The Pattern Trend for Kidswear
Kids love Halloween. This report gathers all kinds of Halloween elements.
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2019-09-12 160905
“Speed Comes First” Motorcycling-- The Pattern Trend For Boys' Wear
People can find different selves in competitive sports pursuing speed and passion. Kidswear brands like Mayoral, Paul Smith pay attention to different outdoor activities popular with people currently and adopt different expression techniques to display the competition of patterns in tweens' wear. This report starts with the brands' trends, and concludes sports patterns like motorcycle racing, skateboarding and ice hockey suitable for tweens' wear for reference.
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2019-09-12 143695
Geometrics -- The Pattern Trend for Womenswear
Buildings perfect show the art of dot, line and plane. From different angles under sunshine, they show different colors and feels.
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2019-09-06 175807
Wisley Garden -- The Pattern Trend for Womenswear
Florals are favored by juniors. Maximalist and luxurious details are replaced by A Return to Nature. Florals work well with girls' sweet quality.
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2019-09-04 149265
Heavy-Gauge Texture -- The Craft Trend for Women's Knitwear
Heavy gauge knitwear is made of thick yarns, which are fit for A/W. There are many kinds of heavy-gauge cables. Different heavy gauges create different textures. With the popularity of industrial architectural style, the silhouette and pattern for A/W 20/21 are emphasized for simple and sophistication.
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2019-08-30 145688
Cute, Retro and Naive -- The Pattern Trend For Womenswear
Every girl once had the wish of not growing up. The naive drawings, rag dolls and plush toys are the memories. Many brands uses antique dolls and naive drawing for A/W collections.
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2019-08-29 153146
Americana Vintage -- The Pattern Trend for Kidswear
This report shows different kinds of Americana badges and posters. The posters are mainly made of logos, letters and numbers. The vintage posters features the special aesthetic. The distressed prints are popular for sweatshirts and tees.
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2019-08-26 169020
The Exotic-Ethnic Style -- The Pattern Trend for Womenswear
The tribal style is wild and primitive with maximalist graphics and colors.
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2019-08-08 141311
Horror Fashion -- The Pattern Trend for Menswear
Horror movies exude a special aesthetic. Surrealism creates an unsafe effect. The dark aesthetic of horror movies has an impact on lost of art works. In this season, designers frequently use horror elements to add interest.
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2019-08-01 237479
Landscape Protection -- The Pattern Trend
The speed of consuming resources is 50% faster than that of regeneration. Global resources are rare and valuable, and recycling and reusing redefine the sustainable system. In May 2019, U.N. released the report of the assessment of global nature conditions. Around one million species face extinction because of human activities. Use recycled and quickly cycled organic materials to protect species on the earth and create new concepts for designers.