Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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2020 Double 11 Consumer Big Data Trends Analysis
Influenced by this pandemic, consumers' habits change greatly, and live streaming is increasingly growing. In the activity of 2020 Double 11, consumers are unprecedentedly passionate about shopping. New formals and modes keep emerging, which contributes to the rise of new products and renews shopping experience. POP joins hands with Lingxi Industry AI Platform to make a comprehensive analysis of data of Taobao 2020 Double 11 from three perspectives of reason of popular styles, trends and key strategies. And a specific case is given each.
Novel Combinations -- The Christmas Pattern Trend for Womenswear
With the approaching Christmas, sweatshirts and shirts play a key role in garment company. Starting from the principle of short cycle and quick delivery, it will be a key trend to add Christmas elements to current styles. Christmas elements include Santa Claus, colorful stockings and deer. This year they are combined casually to show the importance of multi-culture. This report concludes repetitive layouts, regular scattering, random arrangements and combined check patterns, for fast selling products.
Joyful Expressions -- The Detail Trend for Women's Gowns
Party allows us to escape from the trivial life. This year young consumers almost cancel all gatherings, so in S/S 2021 party will be more important. Party and ball regain popularity. And women's gowns draw inspiration from playful retro tones, dramatic pastel colors and loungewear items.
Louma El-Khoury, a fashion illustrator from Seattle, turns her baby's clothes into illustrations with just a pen and a pair of scissors. Reusing waste goods caters to sustainability and rejuvenates wastes. Besides, the product value also gets enhanced.
Simplified Quality -- The Craft Trend for Men's Leather and Fur Clothing
The uncertain economy drives utility and aesthetics to be future design trends. As necessary items for pragmatist, men's leather coats and fur jackets are inspired by fashion leisure style and mixed with sustainability, comfort and leisure concepts. They underline quality and individuality through crafts, such as tow-tone combination, edge designs, mock-layer designs and color-blocking.
Renewed Patterns -- The Pattern Craft Trend for Menswear
Pattern crafts play a key role in men's knitwear. In the new season pattern crafts get more novel and fun. Inspired by light and shadow changes, print endows patterns with new vitality. Jacquard craft brings rough and irregular edges. Hand-drawn lines are overlapped, quite casual. Letters are displayed via various crafts, providing novel changes.
2020 Fashion IP 100
Fashion Exchange joins hands with CBNData to release the White Paper, 2020 Fashion IP 100. This is the world's first ranking list for fashion IP. It extracts big data from the three dimensions of consumer influence, heat on search engine and popularity on social media, conducts quantitative evaluation on more than 400 fashion icons worldwide, and selects the 100 fashion IP with the best comprehensive performance in the Chinese market in 2019. According to incomplete statistics, more than 1.3 million collaborative plans were released worldwide in 2019, while nearly 10,000 were collaborated with fashion IP.
Mix & Match of Sweet and Cool Styles -- Clothing Collocation of Fashion Leisure Womenswear
Hip-hop culture rises, and sweatshirts symbolizes the rebellious subculture. Varied sweatshirts emerge and become the fashionable versatile clothing for the mass market. Sweatshirts are gender-neutral, chic and functional, well blending comfort and fashion.
A New Business Era -- The Silhouette Trend for Men's Trousers
The decline of street fashion draws the design focus on the brand itself. Trousers pursue no more novel elements but adjust the ever-lasting shape slightly according to market needs. Popular styles are diversified, such as the tailored cropped trousers with turn-up hems, tapered suit trousers and high-waist floor-length loose trousers, allowing men to extend individuality.
A Casual Trip -- The Silhouette Trend for Men's Trench Coats
In 2019, urban outdoor style grows continuously, and it will take on a more obvious momentum in the post-coronavirus era. As a functional item, trench coats leave a large space for design. In addition to changes on functional fabrics, silhouettes take cues from outdoor style, and become more diversified.
Optimizing Edges -- The Craft Detail Trend for Womenswear
Currently, consumers pursue a quality life and pay more attention to details. The overall visual effect and refined edges will be a key trend. Edge decorations smartly fuse decorative details with blocking structures. Overlocking and piping are simplified and elevated. Beaded edges and paper-cut lace display female elegance. Natural frayed edges and flowing fringes reflect soft lines of autumn and winter.
Inheritance and Upgradation -- The Pattern Craft Trend for Women's Denim
After the pandemic, people pay more attention to the impact of fashion industry on the ecological environment. This season designers start from environment protection and reuse of deadstock. Therefore, the single-color print, hand-sewn stitches, mottled landscape directly reflect current society. The innovative use of pattern crafts will help deal with unsalable fabrics and products, and inject vitality into denim items.
City Dwellers -- The Silhouette Trend for Men's Puffa Jackets
As a functional clothing, puffa jackets are mainly basic styles. With the development of urban outdoor style and renewed designs, functional business fashion brings new highlights. From combined fabrics like corduroy and satin to color application, from upgraded silhouette to ingenious details and various quilting, from combination of function with fashion to the addition of business, puffa jackets have been a featured item for brands.
Gentleman Magician -- The Silhouette Trend for Men's Suits
In recent years, various styles are mixed, and business style is also subverted. Fused styles, innovative designs, silhouette changed and diversified details, all show a younger trend. Deconstruction and splicing of Basscoutur, layered plackets of Balmain and mock-layer of Comme des Garcons Homme Plus perfectly interpret multiple possibilities of business suits.
The Status Quo and Trend Forecast of Menswear Markets in China
At present, shops, restaurants and offices gradually open in China, and life is slowly but orderly. Although there are signs of recovery, getting the life back on track depends on how quickly the virus can be contained. Due to the pandemic, new modes are emerging in all walks of life. Online consumption is usual; conventional mode of working in office becomes telecommuting; contact-free service prevails; household entertainment rises, resulting in the boom of games. As for the fashion industry, the pandemic is a challenge yet an opportunity.
Value Empathy -- The Analysis of Emerging Consumers in China
Fashion is a social psychological phenomenon, and the study of consumer psychological behavior has a practical significance for fashion brands to win the market opportunities. We have identified four emerging consumption dynamics, including Streaking Youth, New Money Quotient Era, Rebirth of Intangible Cultural Heritage, and Nationwide UP. In recent years, more and more single aristocrats joint in the group of streaking youth. With a high income, they are an important consumer group. Due to the pandemic, household entertainment rises, resulting in the nationwide uploading short videos. As rational consumption continues to deeply influence consumers' shopping behavior, the new money quotient era has arrived. In recent years, the confidence of young people in national culture has been enhanced, and the protection of intangible cultural heritage has gradually attracted attention. Rebirth of Intangible Cultural Heritage emphasizes the preservation of traditional cultural heritage and the integration of modern aesthetics, so as to achieve the goal of inheriting and benefiting from intangible cultural heritage.
Voluminous Architectural Aesthetics -- The Silhouette Trend for Men's Suits
Looking at the A/W 20/21 catwalks, the voluminous architectural H-line is influencing A/W 20/21 men's business leisure suits to a large extent. The H-line suit with shoulder pads and a lengthened silhouette reflects suits are developing towards the young leisure style. The wrapped plackets, wide-shoulder, double-breasted three-button and peak lapels reveal a neat architectural feeling.
Masks -- Fashion Under the Pandemic
After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks are our protective barrier currently, and they become an important accessory.
Recreated Classic Art -- The Confirmation of Menswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.
Extraterrestrial Horizon -- The Confirmation of Womenswear Color Trend
Extraterrestrial Horizon is one of A/W 20/21 theme color trends released by POP in July 2019. It continues the journey to probe into the unknown world from a multi-dimensional perspective. In the vast universe, humans are not alone. In 2020, 51 years after the first moon landing, human exploration of the universe has never ceased, and digital technology inspires design concepts of the remote space. Space exploration becomes a hot topic again. This new season, futurism mixes with outdoor tech to explore extraterrestrial vision in a fresh angle. Futuristic design presents a mixed palette, featuring a sports and futuristic style. Digital technology inspires design concepts from distant time and space. Colors take reference of outer planets, meteorites and interstellar light beams. Apple Green, Canary Green, Hazelnut, Vista Blue become base tones, combining with dark colors such as Andorra, French Roast and Dress Blues to keep balance, interpreting an interstellar journey where futurism meets with technology.
Minimalist yet Luxurious -- Collection of Minimalist Style Brands
The minimalist style focuses on both simplicity and practicality, more in line with life needs in this quick-paced society. Minimalism originates from an art genre that emerges in the 1960s after the Second World War. It can also be called as Minimal Art. Minimalism is not limited to art or design. It is a philosophy, value, and lifestyle pursued by minimalists. The minimalist life is more eco-friendly, humanized and relaxing lifestyle. "Less is more" is a new reflection on design. For clothing, minimalism is the simple cutting, harmonious color and minimalist design to create a simple and comfortable entirety. The combination of clothing with the body connects human with life spiritually, bringing more possibilities for life.
Rejuvenate -- The Silhouette Trend for Men's Denim Jackets
The workwear style and the casual denim items never fade. Comfort and wearability are key points of men's denim jackets for A/W 20/21. Changeable silhouettes explore the evolution and integration of different elements. The loose truck jacket blends with voluminous designs on the main body and sleeves. The shirt-style denim jacket pays more attention to the meticulous cutting and design to enhance the charm. The hooded denim jacket uses eco-friendly washing craft to create styles with a unique design sense. The fur collar is applied to the borg collar denim jacket, quite layered. Various silhouettes and crafts innovation gradually blur the original look and create unique denim looks.
Recreated Classic Art -- The Confirmation of Womenswear Color Trend
Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in September 2019. Recreated Classic Art focuses on the classic art in the past, and explores how to reinterpret classic art in a contemporary way to make it more suitable for the future. It emphasizes awakening the classics, advocates respecting rather than copying the classics, and subverts the classical art with the modern expression form. Exquisite look, retro painting pattern, and classic color proportion take root in the fashion field more firmly, bringing strong retro genes for innovative designs.
The Shining New Season -- The Craft Trend for Women's Gowns
With the impact of the timeliness of life, modern gowns get rid of the traditional rigorous and voluminous design, and become more fashionable and personalized. Due to the restriction on silhouettes, decorations are quite significant. In A/W 20/21, sequins return back as the key decoration to brighten the whole winter.