Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Parent-child Dressing Chinese Style Folk Style Middle East Style Russian Style
Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece
In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.
Spliced Materials -- The Craft Trend for Menswear
Every season, designers will splice different fabrics with novel designs to bring different visual effects and hand feelings. Compared with spliced structures, A/W 20/21 pays more attention to fabrics. Retro and luxurious velvet and corduroy make a contrast with sportswear fabrics or knitted fabrics. Fleece will be expressed by new fabrics. Splicing different materials adopts a wider range of fabrics, like denim, suede, wool and woven shirts.
Shining Brightly -- The Pattern Trend for Knitted Scarves
Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.
Dazzling -- The Accessory Trend for Women's Denim
Inspired by dazzling light and shadow, dazzling accessories are applied to denim styles. Referring to the Japanese avant-garde Recouture, reusing is inspired. Unsalable stock and basic styles are redesigned to cater to consumers' demand for sustainable aesthetics and make denim more and more ready-to-wear. Accessories like rhinestones, sequins and beads which are in line with handicraft theme will lead to new design challenges in denim for A/W 20/21.
Ultimate Details Create Superior Sense -- The Craft Trend for Parka
The entry luxury style with a superior feel has a greyish tone, plain but not dull. The light tone contains accurate cutting which shows the neat and decisive style and elegant gestures in simple lines.
Rebirth -- The Craft Trend for Menswear
In recent years, as the environmental problems caused by waste gas and waste disposal have become more and more serious, people's awareness of environmental protection has been enhanced. In addition to spontaneity, external pressure and market demands have made sustainable development an unavoidable problem in the clothing industry. It is feasible to transform or distress the used clothes, through repairing and reusing to make the clothing distinctive and bring a new look. For distressing crafts, eco-friendly fading, exposed hand-sewn stitches and fringes can be adopted to pay tribute to environmental protection and warn people to treat the environment kindly.
Reaching the Peak -- The Craft Silhouette for Men's Outdoor Jackets
The outdoor jacket is one of the essential equipment for outdoor sports, necessary for extreme sports like climbing, hiking or skiing. It's thanks to the fabric and three functionalities: wind-proof, rain-proof and breathability, which brought by jaw band, breast pocket, inside shoulder straps and taping.
Deep Mahogany -- The Evolution of Menswear Color
In A/W 19/20, decadent chocolate becomes the perfect substitution of black and dark blue, telling the story of the mysterious dark forest. With the rise of foreign religious culture, when the Virgin Mary blends with the dark, the winter secret with chocolate torte as the main dark color begins. The mixed art has a strong visual charm, and the classic design and mix & match make the suit & tie street fashion. The versatile deep mahogany replaces the mysterious chocolate torte successfully, brings a calm and mature visual feel, becomes the representative color of A/W 20/21, starts a transboundary conversation between retro classic and modern art, and creates a statement-making new style of mix & match.
Quilting -- The Silhouette Trend for Men's Business Puffa Jackets
In recent years, puffa jackets become an trendy item. The quilted puffa jacket is a hot item for business wear with its changeable quilting. Classic style is paired with featured quilting to further drive business wear to be more casual through diversified design details. Collarless lining, lapels and half-splicing will be new silhouette trends for lightweight puffas in A/W 20/21.
Extreme Future -- The Protective and Functional Fabric Trend for Womenswear
In A/W 20/21, human, nature and technology have a significant impact on extreme outdoor sports. Brands are paying more attention to innovative fabrics that are both environmentally-friendly and technical. The emphasis will be on regulating temperature and superior air permeability, which is evidently reflected by nylon fabric. It is functional, practical, glossy and futuristic, so humans can better cope with changes of the environment. Ecological rainproof materials are used to create items suitable for the city and outdoors.
Renewal and Upgrading -- The Trend for Denim Accessories
Designs and accessories work together to create a garment. And accessories play an important role in clothing. Classic accessories are updated in technology and appearance. This season exposed lining and patterns with a strong design sense are expressed by applique. Patch and applique are mainly made of environmentally-friendly materials, and combined with multiple crafts. Color-blocked zipper becomes more dazzling and more eye-catching in original-colored denim. Flowing tassels and PVC chain add a street fashion feel.
Warm and Soft -- The Silhouette Trend for Men's Fleece Jackets
As the environmental awareness is strengthened, big brands gradually abandon leather and fur, and fleece jackets rise. The soft fleece fabric spun by wool or artificial wool has a fine and flat surface, and keeps the air out of the fleece, so the clothing is warm. Rich styles are displayed by abandoning the monotonous design. The loose silhouette is popular, and the boxy design is also important. The function style is still hot, and interpreted by pockets and accessories. Design details and pattern crafts present the classic clothing with a brand-new appearance.
Game of Covering and Exposing -- The Key Silhouette trend for Women's Underwear
The rise of digital culture endows the past with a strong attraction, and the retro style takes root in the fashion industry, laying a comfortable foundation for innovative designs. The value and durability are always the core of knitwear. As sustainability becomes urgent, the focus of design is on delicacy instead of more. All items need to cater to our body, convenient for home and outdoors. And the item fit for various occasions will be the focus.
Warm Sunshine in Winter -- The Craft Trend for Men's Knitwear
The warm and soft knitwear is necessary in winter. Flexible and changeable stitch letters unlock the pattern craft for men's knitwear. Strings, stitches, yarns and accessories are adopted to present exquisite styles, helpful for men's knitwear development of fashion and leisure style.
Fashionable Gentlemen -- The Silhouette Trend for Men's Jackets
As the working environment is getting more and more flexible, the casual formal suits will definitely be a mainstream. Under the influence of sports, the comfort of sportswear is perfectly integrated with business wear, so the meticulous business wear is updated and more casual looks are created. The versatile boxy jacket with a turn-down collar or the borg collar jacket mainly adopt light technical fabrics and advanced fabrics in A/W 20/21. The shirt-style jacket is classic, light and convenient, and the focus is on pockets. The baseball jacket abandons the previous preppy style and the street fashion sense, and becomes versatile. Based one the classic silhouette, the advanced fabric and sports fabric are adopted to update the baseball jacket.
The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear
The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.
The New Year Plan -- Clothing Collocation for Women's Knitwear
The last winter of 2019 is coming to an end, and the 2020s will be another decade full of intelligence, curiosity and expectations. As the symbol of spring festival, auspicious vibrant red occupies an important cultural position in important festivals in China, and adds a luxurious bright color to winter. The dark grounding is helpful to highlight the lively feel of vibrant red. Metallic item is the key to the design & development for 2020. Patterns and traditional Chinese cultural elements are also important.
Splicing -- The Craft Trend for Women's Fleece
Inspired by the urban style, fur clothing has already changed its style and integrated with more fashionable elements. Many different materials are combined, with the application of traditional crafts to bring a visual impact. The exposed inside fleece and contrast of thick and thin materials become new points. In addition, with the fast-paced life and the return of the minimalism, the transversal splicing, geometric cut splicing and splicing emphasizing the shoulder are low-key and individual. The creative quilting crafts of fleece add details, reflecting the fur clothing is getting ready-to-wear.
Denim -- The Silhouette Trend for Men's Denim Jackets
The street style is still popular in menswear, and the retro style gains more and more attention. Under this background, denim makes a slight change in silhouette. In A/W 2020, denim adopts the hot oversized silhouette. Pockets are strongly practical and decorative, which is fully reflected by overshirt jackets. And the pocket also presents multiple applications of workwear elements in shirts. Without silhouette change, design details, the wash craft and digital technology display the classic clothing with a brand-new look.
Renewal of The Classic -- The Fabric Trend for Men's Business Leisure Shirts
In A/W 20/21, business leisure fabric retains the conventional quality sense and upgrades the new touch. The classic is recreated by mixed and creative designs. Functional sheer and renewed crinkles strengthen the artistic effect and endows the conventional business shirt fabric with vitality. Nostalgia gossamer revives the retro luxury. As the pioneer of the retro fashion, corduroy and luxurious satin fabric are full of a retro feel and applied to shirts, fully displaying the charm.
Marine Environment -- The Trend for Womenswear Knitted Fabric
The concept of marine environmental protection is a widespread concern. In A/W 20/21, the natural environmentally-friendly yarns and craftsmanship promote the development of knitted items. Embossed quilting and the eco-friendly indigo technology are used to create the marine style texture. Creative yarns are used to create a smooth gloss, and the granular texture creates the appearance of marine organisms. Based on the elegant charm, a casual feel is added. The knitted fabric is soft, comfortable, well-fitting and close-to-skin. It is adopted to create a soft and graceful outline and a visual impact and touch to the item.
Japanese Magazine Style -- The Silhouette Trend for Women's Overcoats
The Japanese magazine style is from Japanese female makeup which adopts mainly warm colors to be fresh and healing. Therefore, Japanese clothing collocation also tends to be warm tones and pays attention to the simple but layered effect. Photos in magazines such as JJ and Lee prefer portrait photos that are close to life. With the fresh and elegant tones, the entire look is very comfortable and warm. As people pursue Japanese magazine style, the Chinese market will also be affected by the Japanese magazine style in the next season, and will absorb elements of bright mid-length overcoats in Japanese magazines, showing the unique silhouette flavor in line with Chinese overcoat aesthetics.
Neoclassicism -- The Thematic Color Trend for Women's Leather and Fur
Neoclassicism emerged in the 18th-century France and became a dominant aesthetic in imperial art during the Napoleonic era. Neoclassicism revives classics, elegant and sentimental. It beautifies reality into a classical ideal through arts. Nowadays, as retro style, health and environmental concepts prevail, people take healthy and natural culture as the model and pursue classical and harmonious forms. So designers use time-tested elements. The most significant change in clothing is the return of simplicity and classical fashion, emphasizing realistic values through elegant and rational design.
The Journey of Denim -- The Silhouette Trend for Men's Jeans
Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.