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TRENDS

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

Prospective opinions with big data support and in-depth fashion trends forecast and planning help you to be more decisive in style and product development.

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  • Mix & Match of Sweet and Cool Styles -- Clothing Collocation of Fashion Leisure Womenswear

    2020-07-21 168234

    Mix & Match of Sweet and Cool Styles -- Clothing Collocation of Fashion Leisure Womenswear

    Hip-hop culture rises, and sweatshirts symbolizes the rebellious subculture. Varied sweatshirts emerge and become the fashionable versatile clothing for the mass market. Sweatshirts are gender-neutral, chic and functional, well blending comfort and fashion.

  • A New Business Era -- The Silhouette Trend for Men's Trousers

    2020-07-16 87095

    A New Business Era -- The Silhouette Trend for Men's Trousers

    The decline of street fashion draws the design focus on the brand itself. Trousers pursue no more novel elements but adjust the ever-lasting shape slightly according to market needs. Popular styles are diversified, such as the tailored cropped trousers with turn-up hems, tapered suit trousers and high-waist floor-length loose trousers, allowing men to extend individuality.

  • Masks -- Fashion Under the Pandemic

    2020-03-30 144109

    Masks -- Fashion Under the Pandemic

    After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks are our protective barrier currently, and they become an important accessory.

  • Recreated Classic Art -- The Confirmation of Menswear Color Trend

    2020-03-28 153403

    Recreated Classic Art -- The Confirmation of Menswear Color Trend

    Recreated Classic Art is one of A/W 20/21 theme color trends released by POP in July 2019, reflecting in this chaotic era blended art has a great appeal. British designer Paul Smith brings a street feel to gentlemen in highrises, which means classic mix is a new black for businessmen's wear. Time-tested looks and mixed design give suits a street chic touch. We respect classics but not replicate theme. We recreate them with modern forms. In the four fashion weeks which just end, the art is awakened, injecting the artistic fashion into the classic quality sense.

  • Rejuvenate -- The Silhouette Trend for Men's Denim Jackets

    2020-03-19 97053

    Rejuvenate -- The Silhouette Trend for Men's Denim Jackets

    The workwear style and the casual denim items never fade. Comfort and wearability are key points of men's denim jackets for A/W 20/21. Changeable silhouettes explore the evolution and integration of different elements. The loose truck jacket blends with voluminous designs on the main body and sleeves. The shirt-style denim jacket pays more attention to the meticulous cutting and design to enhance the charm. The hooded denim jacket uses eco-friendly washing craft to create styles with a unique design sense. The fur collar is applied to the borg collar denim jacket, quite layered. Various silhouettes and crafts innovation gradually blur the original look and create unique denim looks.

  • H+ -- The Confirmation of Menswear Theme Colors

    2020-03-11 196773

    H+ -- The Confirmation of Menswear Theme Colors

    H+ is one of A/W 20/21 theme color trends released by POP in September 2019. It displays a transhumanism evolutionary. The boundary between reality and virtuality gets more blurred nowadays. And the decadent aesthetics of mixed elements is increasingly popular, bringing new opportunities for the technical street style. And the NCP also drives us to realize the importance of fashion items that are both functional protective and street fashionable. And the items are displayed on catwalks of A/W 20/21 menswear.

  • Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear

    2020-02-29 165790

    Fighting The Plague -- The Comprehensive Silhouette Trend for Menswear

    In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.

  • Truck Jackets -- The Silhouette Trend for Men's Denim Jackets

    2020-02-26 86684

    Truck Jackets -- The Silhouette Trend for Men's Denim Jackets

    Truck jacket has been popular around the world, and become the most representative denim jacket. In A/W 2021, the truck jacket takes on a retro but avant-garde style. The loose silhouette makes a sharp contrast with the well-fitting short silhouette. Color-blocked and printed well-fitting truck jackets display the concept of environmental protection. The waisted short silhouette is superior. In this report, we emphasize to carry out sustainability through acid pickling, digital technology and reuse of unsalable fabrics.

  • Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece

    2020-01-17 154366

    Exploring The Boundary of Nature -- The Pattern Trend for Men's and Women's Fleece

    In A/W 2021, it's more urgent to protect the nature, and more people will join. Besides, science and technology are changing our real life quickly. In the era when informationization and digitalization develop rapidly, people yearn for a more realistic, beautiful and down-to-earth world. Real scene of nature creates a soothing visual impact. Some conventional and negligible artistic techniques gradually draw much attention. Zebra stripes and camouflage express people's inner call, fit for fleece.

  • Renewal and Upgrading -- The Trend for Denim Accessories

    2019-12-19 119798

    Renewal and Upgrading -- The Trend for Denim Accessories

    Designs and accessories work together to create a garment. And accessories play an important role in clothing. Classic accessories are updated in technology and appearance. This season exposed lining and patterns with a strong design sense are expressed by applique. Patch and applique are mainly made of environmentally-friendly materials, and combined with multiple crafts. Color-blocked zipper becomes more dazzling and more eye-catching in original-colored denim. Flowing tassels and PVC chain add a street fashion feel.

  • The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear

    2019-12-13 123080

    The Era of Alternate Logos -- The Pattern Craft Trend for Womenswear

    The change of logo has been sweeping other industries for a long time, for example, Logitech, Google and Lenovo have updated their logos. Design techniques like sans serif and de-graphic bring new interpretation of brands. Gucci, the leading luxury brand, is not restricted to the sacred symbol. Logos creatively adopt various crafts to deepen consumers' perception of the brand.

  • The Journey of Denim -- The Silhouette Trend for Men's Jeans

    2019-12-03 99763

    The Journey of Denim -- The Silhouette Trend for Men's Jeans

    Jeans are a hundred years old, but they still look young. Their vitality and changeable styles make them ever-lasting in the fashion industry. Jeans have come a long way from the workers' uniform to the symbol of youthful rebellion, then to the high fashion item. And its invention is also quite interesting.

  • The Digital Age -- Theme Design & Development for Men's Sportswear

    2019-11-30 185697

    The Digital Age -- Theme Design & Development for Men's Sportswear

    In 2018, the number of e-sports viewers reached 299 million. The digital age drives the development of the e-sports industry and also penetrates into the sports market. The collaboration collection of Adidas Originals and Ninja, UZI endorsing Nike, Adidas signing its first e-sports ambassador, 100 Thieves transforming from a street fashion brand into an e-sports empire... These all further reflect the commercialization of electronic games and bring a brand-new theme to the online sports. Digital clothing emphasizes the visual impact of the fabric, advocates exaggerated silhouette and pays attention to the strongly functional details.

  • Statement Decorations -- The Accessory Trend for Men's Sweatshirts

    2019-11-22 156933

    Statement Decorations -- The Accessory Trend for Men's Sweatshirts

    Sweatshirts are breathable, comfortable and warm, so they are favored by leisure menswear and many fashion brands. Accessories are important in sweatshirts, and renew the sweatshirt in A/W 20/21. In this season, individual chains are eye-catching. Exaggerated proportion, silhouette sense and funny designs are applied to create popular sweatshirts. Functional nylon tapes and creative hood string optimize the item.

  • Grape Juice- Evolution of Menswear Colors

    2019-11-15 197620

    Grape Juice- Evolution of Menswear Colors

    With the rapid development of current technology, the boundary between reality and virtuality is increasingly blurred. Decadent aesthetics is created by the mixing of elements such as street, function and the virtual world, and it brings an opportunity for the technical street fashion in future city. Mysterious dark grey purple is gradually replaced by appealing grape juice which becomes the representative color of futuristic rebellious colors in A/W 20/21. And the following is dynamic and energetic bold colors beyond reality, finally showing the unique street fashion aesthetics.

  • Sweatshirts- The Silhouette Trend for Women's Sweatshirts

    2019-11-15 190579

    Sweatshirts- The Silhouette Trend for Women's Sweatshirts

    The versatile sweatshirt is simple, warm and comfortable. Currently consumers pursue price < product value, so sweatshirts are various based on the basic silhouette. The POP trend team focuses on the current market form and problems, analyzes and summarizes the selling points of future sweatshirts according to POP's internal resources and the latest market information. Illustrations are made from the new round collar, stand collar style, high-neck sweatshirts, basic hooded style, mid-length sweatshirts, elements of outdoor jackets, and creative sweatshirts.

  • Suits- The Silhouette Trend for Women's Suits

    2019-11-13 198834

    Suits- The Silhouette Trend for Women's Suits

    According to latest domestic market dynamics, the S/S 2020 four fashion weeks, and hot items of star and bloggers, suit will be the next popular outerwear item. This report abandons regular suit styles, and collects novel designs of suits from perspectives of the waist, the shoulder line, plackets, the neckline and fabric change of basic styles. These creative suits provide novel styles for the avant-garde fashionable brand, the athleisure style, the lady style and the young lady style.

  • Gathered-ankle Style- The Silhouette Trend for Men's Pants

    2019-11-06 182093

    Gathered-ankle Style- The Silhouette Trend for Men's Pants

    Gathered-ankle pants have a design sense because of the gathered leg opening. The wide and narrow line changes display the tensile force of the style. And the popular pants become one of the hottest silhouettes in A/W 20/21 because they are practical, cosy and versatile. The loose silhouette is the key development direction. Denim gathered-ankle pants focus on environmental protection. Gathered-ankle pants with spliced side seams have a stronger high street sense and will lead the retro style in this season. Camouflage gathered-ankle pants come back with the creative design, and become the hot silhouette in this season.

  • Special Deconstruction- The Splicing Craft Trend for Menswear

    2019-10-30 121154

    Special Deconstruction- The Splicing Craft Trend for Menswear

    Splicing is widely used in modern fashion design because of its unique feeling. The deconstruction and splicing of special silhouette reshape a new silhouette and bring a strong visual impact. Nowadays youngsters pursue freedom, individuality and self-expression, and deconstruction and splicing of special silhouette cater to this trend because they reflect the differentiation of fabrics and silhouettes. Thus this technique becomes the most popular craft currently.

  • All-over Animal Pattern- The Pattern Trend for Infants' Wear

    2019-10-30 139202

    All-over Animal Pattern- The Pattern Trend for Infants' Wear

    Milkbarn, an American fashion brand for maternal and child, always brings unique patterns. Its gorgeous appearance makes it very popular in infants' clothing. Inspiration source of this brand could be up-and-down hills, free wildlife, cute and cuddly pets. This season, the minimalist color-blocked animals, totem animals and realistic watercolor-style patterns scatter in infants' clothing. This report starts from big brands to explore all-over animal patterns.

  • Texts- The Pattern Craft Trend for Menswear

    2019-10-28 122797

    Texts- The Pattern Craft Trend for Menswear

    As the most common pattern craft in clothing design, text pattern is always widely used. As the generation Z gradually becomes the core of consumers, text pattern craft also caters to the young people pursuing uniqueness and self-expression. Digital direct injection poster printing, embroidered texts will be key crafts. Off-set printed labels will bring creative decorations to streets in spring and summer. Redefined transformed letter printing will appear in the form of offset printing. Watermarked figure and letter are individual and will lead the fashion in autumn and winter.

  • Blue Denim- The Silhouette Trend for Men's Jackets

    2019-10-25 121866

    Blue Denim- The Silhouette Trend for Men's Jackets

    Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

  • Crafts- The Pattern Craft Trend for Kids' Sweatshirts

    2019-10-22 144573

    Crafts- The Pattern Craft Trend for Kids' Sweatshirts

    In terms of pattern craft for sweatshirt in new season, printing craft is still the main pattern craft. Artistic and technical patterns get more attention to pursue the individual fashion. Jouetie makes a strong visual impact with its pop color changes. The pattern of simply drawn color blocks is still popular for sweatshirts. The mixing of multiple crafts is gradually increasing.

  • Nitrogen Purple- Theme Color Trend for Womenswear

    2019-10-18 265534

    Nitrogen Purple- Theme Color Trend for Womenswear

    In the latest street snaps of fashionistas, nitrogen purple is a surreal color brought by the collision of warm and cold color tones, and it frequently appears in street snaps and quick flashing. It has high saturation and a slight synthetic sense, and shows a dangerous and exciting adventure in virtual reality. Nitrogen purple will become the fashionable new trendy color of technical and sportif street fashion in the A/W 20/21.

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20/21AW FashionTrend Forecasting Roports | POP Fashion

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