In 2020, the sudden outbreak of the NCP has brought a new challenge to human beings and brought great changes to people's lifestyle and life attitude. And designers are also inspired by that. After the outbreak, people need an item that combines trendy elements with functional protection. The functional protective style is integrated into practicality and functional aesthetics, redefining the functional menswear market. It is so popular with young consumers with its unique style that it becomes a hot design direction for menswear after the outbreak.

The rise of Chinese fashion attracts the attention to Chinese original brands. Puffa jackets present a new fashion leisure style through diversified designs. Length changes interpret changeable styles. The stand-collar short puffa jacket employs color-blocking or spliced patterns, showing an unruly side. The functional style remains a key trend, and futuristic technical elements become new design elements. The hooded printed puffa jacket expresses fashion attitude through diverse patterns. The long puffa jacket brings more possibilities through changeable materials.

Under the trend that clothing advocates minimalism and feminism, the maximalist aesthetics will find a breakthrough in apparel category of small proportion. According to related data, the economic slowdown and the rising of living cost have not affected young people's consumption enthusiasm, and cosmetics and culture and art products are selling well. This is the "the lipstick effect". (Please check details in Fetish Young Women -- The Accessory Trend for Women's Socks) As a functional accessory in cold season, accessories can be matched with garments, and optimize the consumption experience. In A/W 21/22, maximalist patterns will add novelty to scarves, socks and gloves, and the de-branding high-quality products will be favored by pragmatist.

As the environmental awareness is strengthened, big brands gradually abandon leather and fur, and fleece jackets rise. The soft fleece fabric spun by wool or artificial wool has a fine and flat surface, and keeps the air out of the fleece, so the clothing is warm. Rich styles are displayed by abandoning the monotonous design. The loose silhouette is popular, and the boxy design is also important. The function style is still hot, and interpreted by pockets and accessories. Design details and pattern crafts present the classic clothing with a brand-new appearance.

As the working environment is getting more and more flexible, the casual formal suits will definitely be a mainstream. Under the influence of sports, the comfort of sportswear is perfectly integrated with business wear, so the meticulous business wear is updated and more casual looks are created. The versatile boxy jacket with a turn-down collar or the borg collar jacket mainly adopt light technical fabrics and advanced fabrics in A/W 20/21. The shirt-style jacket is classic, light and convenient, and the focus is on pockets. The baseball jacket abandons the previous preppy style and the street fashion sense, and becomes versatile. Based one the classic silhouette, the advanced fabric and sports fabric are adopted to update the baseball jacket.

Sweatshirts are breathable, comfortable and warm, so they are favored by leisure menswear and many fashion brands. Accessories are important in sweatshirts, and renew the sweatshirt in A/W 20/21. In this season, individual chains are eye-catching. Exaggerated proportion, silhouette sense and funny designs are applied to create popular sweatshirts. Functional nylon tapes and creative hood string optimize the item.

The outdoor style continues to influence urban sportswear, and functionality and utility become the focus. As outdoor elements will continue to drive the development of women's street wear, the physical and psychological requirements of outdoor sports are no longer a reason to restrict women. Functional details will be gradually developed and become younger. Different designs can meet demands of different body parts, such as adjustable cuffs, drawstring in the waist, underarm breathable zipper and so on. These designs can also make style more attractive and provide energy for the wearer.

The versatile sweatshirt is simple, warm and comfortable. Currently consumers pursue price < product value, so sweatshirts are various based on the basic silhouette. The POP trend team focuses on the current market form and problems, analyzes and summarizes the selling points of future sweatshirts according to POP's internal resources and the latest market information. Illustrations are made from the new round collar, stand collar style, high-neck sweatshirts, basic hooded style, mid-length sweatshirts, elements of outdoor jackets, and creative sweatshirts.

The jacket, as the most common style of men's outerwear in modern life, is usually the focus of designers. Outdoor style jackets provide much room for designers to play. Currently, the slight outdoor style becomes a trend. It is suitable for daily commuting. And its utility and functionality drive more and more people to choose the jacket with both outdoor function and fashion. In this season, individuality is still the main factor influencing the market. Fleece outdoor jackets with a stand collar become the hottest jacket style. In addition, the voluminous outdoor jacket with a stand collar becomes the main development direction with its utility and design sense.

With the increasing pressure of urban life, more and more people want to escape from the city and experience the nature. Therefore, in current fashion world, independent designers or popular menswear brands frequently turn outdoor clothing into daily wear. In A/W 20/21, some outdoor puffa jackets are integrated with fashionable elements, such as various splicing, artistic line decorations and fashionable mirror aluminum fabric. In addition, clothing collocation of puffa jackets reflects fashionable and leisure designs.

With the change of A/W 20/21 trends, silhouette, fabrics and style details of men's business overcoats keep changing, which shows an upgraded retro sense. The loose and boxy silhouette, classic premium glen plaid, bold double-colored spliced materials, toggles, long leather overcoats in the 1990s, and retro workwear are redesigned to refresh the retro business overcoats for A/W 20/21.

Under the circumstance of increasingly serious environmental problems, the exploration of sustainability, environmental protection, and adaptability become the core of denim in A/W 20/21. The awareness of environmental protection will urge designers to choose fabrics more carefully, and the design will be in harmony with the nature, and gradually become a lasting and positive transformation. In this season, classic and loose truck jackets are still popular. Creative workwear jackets will still lead the retro fashion. Spliced materials will be improved in this season to bring more novel styles. The waisted short denim jackets are very superior. In order to cater to the environmental protection, hooded denim jackets highlighting sustainability will be the key point of this season.

The functional trench coat combining military, outdoor sports and workwear elements is full of functionality and the technical sense. This becomes one of the most popular silhouettes currently. It has the mysterious and cool silhouette and is suitable for changeable weather when people are in the commute or outdoors. This mysterious and dark functional aesthetics is popular in the fashion world. With the youngsters' special pursuit of unique individuality, this silhouette gradually takes up a small proportion and becomes the necessary item in autumn.

In A/W 20/21, the romantic temperament of new females updates the minimalism. The soft texture and the fluent cutting bring the different fashion and warmth to the overcoat. Apart from the vague boundary of leisure style and commuting style, exquisite details and the retro sense are still key points of the trend. The suitability for many occasions needs to be considered in the design to cater to the lifestyle of modern females. The wide-shoulder extends from S/S to A/W. The waisted detail weakens the aggressive sense and adds softness.

Survival, need and extreme desires for self-expression are driving human to adapt to the next phase of evolution, and transhumanism(H+) comes into being. Stephen Hawking predicted that a superhuman race superior to the average human in terms of intelligence, longevity and immunity would rise. In late 2018, the world's first gene-edited baby was born in Shenzhen, China, which aroused controversy about medical ethics, technical risk and behaviour boundaries of scientists. Alita: Battle Angel released in early 2019 tells how the cyborg girl Alita finds and redeems herself. All there suggest that the future people are discussing about may have arrived.

The parka is made of animal fur, and it includes three parts - the fur collar, outer part and lining. Linings are made of fur, and outer parts textile fabrics. With the trend of utilitarianism and futurism, the parkas and high-end ready-to-wear garments are closely combined. More modules and functional details are incorporated in the structures to interpret the new futuristic themes.

The pressure in urban life causes people to escape to another world. Just take your clothes and bag, which are enough. For outdoor sports, the functional qualities of outdoor and commuting garments are underlined to ensure diversity. Craft details are underscored. Functional elements work best to expand sporty items.

The puffa is indispensable for winter. Diverse details are used to show the smart and leisure style. The classic mock-neck puffa shows the voluminous effect, and the bomber jacket puffa's zippers are decorative. Shirts are favored by many brands. The hooded design emphasizes spliced patterns and contrasting materials for the statement-making style. The prevalence of outdoor sports makes the outdoor style popular. A variety of details interpret the fashion spirit in winter.

This reports mainly include the pocket sweatshirt, mid-length loose sweatshirt, high-neck sweatshirt, crew-neck sweatshirt, hooded sweatshirt and cropped sweatshirt.

With more time spent at working at home, resting and exercising, loungewear is more popular. The pajama, loungewear and home apparel are mixed , and the simple and comfortable style is favored. Wrapping, knotting and drawstrings add newness. The natural soft skin-friendly fabric is key. Knits update sweatshirts and home robes. Heavy-weight fabric will cover broader markets.

For A/W 20/21, the sporty functional puffa gains momentum. Utility accessories are more preferred. Quick release buckles, elongated ribbed hems and cuffs, functional ribbed cuffs, decorative zippers and logo tapes at the sleeve, closure and hat are shown.