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Seclusion -- The Design Development of Women's Underwear
People need natural remedies to heal themselves when facing the uncertain global environment. This theme explores production process of objects and basic elements inspired by nature, turning materials, references and colors back to tradition. Natural flaws and decorative style are celebrated. Raw colors, earth tones, animal and floral hues penetrate the design. Minimalism will surpass aesthetics, becoming a state of mind. Products, manufacturing systems and materials shall consume less resources and reduce maintenance requirements.
First Chinese Designer Prize -- Yu Prize
Creative Pioneer Forum came back with the collaboration of Shanghai Fashion Week and FHCM. This forum theme Unlimited Beauty attracted celebrities from fashion, art and luxury industries, and also fashion designers. Yu Prize, which aims at finding and supporting emerging Chinese designers, was set by the entrepreneur, philanthropist, artistic sponsor and the founder/CEO of Yu Holdings, Wendy Yu.
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
Will NFT Become The Future of Fashion?
The development of crypto currency has reached its new peak early this year. No matter the soaring of Bitcoin price recently or the rise of Elon Musk's Dogecoin, investment in the digital world has attracted unprecedented attention. And there is another hot topic, Crypto Art. And the rapid development of Crypto Art is because of the maturity of NFT(Non-Fungible Tokens) behind of it. And every NFT has its own digital identification, and this uniqueness extends endless possibilities for item exchanging. When you purchase NFT, you not only get the right to use items but also the most essential digital identification, which confirms the uniqueness of your original file.
Swaying Iris -- The Confirmation of Womenswear Pattern
Review our report Iris -- The Pattern Trend for Womenswear. Iris is the symbol of Kingdom of France, a sign of virtue and prosperity. Iris will be an important floral pattern in 2021, because its gorgeous colors and soft appearance perfectly show female beauty. Gucci S/S 2021 widely applies iris patterns on T-shirt and sweatshirt items, which confirms the accuracy of POP prediction. This report will provide more similar patterns for quick reaction and seasonal design, enriching the forms and techniques of patterns.
Colorful and Weird Fairy Tale
Sophie page, an artist from Massachusetts, is good at using clay, wood, natural fabrics and metallic yarn to create ceramics. Her artworks are always filled with flowers, grass and lovely kids. Every lovely yet colorful work of hers is like a fairy tale.
Delicate Rhinestones -- The Pattern Craft Trend for Menswear
With the raising attention among young generation, the multi-expression craft of street brands is the key direction of future garment design. Rhinestone crafted patterns enhance the style and quality of clothes. No matter the simple rhinestone craft, or combined pattern designs can accentuate a better lingering charm and quality of items. The integration of rhinestones and prints provides a visual effect through contrast colors. The visual distinction brought by various craft combinations endows the style with a profound feeling.
Daily Commute -- Clothing Collocation for Women's Jeans
Jeans include varied silhouettes such as the straight, the tapered and the wide-leg, embrace different body types and offer more possibilities via different styling. This season jeans are also favored by office ladies. Powerful lines highlight female social status. They are combined with other items for a new nonchalant look.
Key Pattern Trends for S/S 2021 Womenswear
On S/S 2021 catwalks, patterns from Burberry, Versace, Prada, Ports 1961 and Chloe catch our eyes and lead the future pattern trend. We analyze patterns from mega brands, thus forecasting future pattern trends.
Holiday of Bobos -- The Confirmation of Menswear Color Trend
Holiday of Bobos is one of S/S 2021 theme color trends released by POP in October 2019. it leads us to witness how Bobos start a discovery tour about holiday. Celandine and Beeswax exude the freedom of Bohemia. Tigerlily and Ketchup add an artistic touch to this palette. Pink Mist, Bluebird and Moss are exotic, while Mushroom, Reflecting Pond and Whitecap Gray embody dainty and reserved bourgeois. The journey for holiday is filled with relaxed colors, dramatic and calm. In the light-hearted afternoons and luminous evenings, Bobos explore holidays. From Celandine to Bluebird, the palette feels relaxed. Bobos blend Bourgeois qualities with free and artistic Bohemian style, bringing a fresh holiday to S/S 2021. As memory flashes back and time slows down, we embrace nature to enjoy vacation.
Urban Bystander -- The Confirmation of Womenswear Color Trend
Urban Bystander is one of S/S 2021 theme color trends released by POP. Neutrals are pretty inclusive thanks to their low saturation. This theme pairs natural neutrals like Bark, Pristine and Alabaster Gleam with dark neutrals such as Spiced Apple and Espresso, delivering a rational feel. Natural neutrals are trans-seasonal, catering to durability trend.
Excited Fascination -- The Confirmation of Womenswear Color Trend
The Garden of Eden is a paradise on earth. In the Book of Genesis, Jehovah created Adam, also created the woman Eve from a rib of Adam, and settled them in the garden. This theme is inspired by Eden. Orchid Petal, Lime Cream, Papaya Punch, Neptune Green and Tortoise Shell show summer vitality, while Pearled Ivory, Carrot Curl and Fuchsia Purple bring the temptation of the forbidden fruit. Glowing Eden brings delicacy and brilliance to S/S 2021 colors.
Urban Bystander -- The Confirmation of Menswear Color Trend
Urban Bystander, one of S/S 2021 theme color trends, depicts a cozy afternoon, noisy streets, bikes on roadside, giving an easeful vibe to this theme. Neutrals in low saturation like Evening Sand, Canton, Blue Fog and Alabaster Gleam penetrate the palette, and mix with emotional urban colors such as Gull, Prairie Sand, Navy Blazer and Plum Purple. Accents of Mykonos Blue and Deep Mahogany emphasize fashion and glamour. We enjoy the slight loneliness and find ourselves in the city. We are into the society, but still are calm urban bystanders.
Holiday of Bobos -- The Confirmation of Womenswear Color Trend
Holiday of Bobos is one of S/S 2021 theme color trends released by POP. Passionate and open colors correspond to S/S resort themes. Reddish orange tones are powerful and brighten the palette. Cold blue and purple hues echo bright warm tones, with neutral Whitecap Gray to transit naturally.
Belle Époque -- The Confirmation of Womenswear Color Trend
Belle Époque is one of S/S 2021 theme color trends released by POP. Customers are tired of stereotyped products of fast-paced, overly mechanical aesthetics, and long for something undiscovered, historic, storytelling and souled. It is a new trend for S/S 2021 womenswear to reinterpret classical decorations and bring delicacy and romance back. Influenced by maximalist aesthetics in Belle Epoque, unsalable deadstock and cheap basic fabrics are activated to create intricate looks, connecting the fantastic 19th century with the passionate 21st century.
Reversed Future -- The Confirmation of Womenswear Color Trend
Reversed Future is one of S/S 2021 theme color trends released by POP. It accentuates S/S 2021 retro futurism via virtual technology and digital colors. Metallic brights, streamer blue and multicolored space color by digital arts are key color trend of this theme. Sharp Green, as a decorative color, works with Zinnia to brighten the palette. Black, purple and other colds mitigates this palette.
Reversed Future -- The Confirmation of Menswear Color Trend
Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.
Immersive Weekend -- The Confirmation of Menswear Color Trend
Colors of Immersive Weekend lead us to escape from the pressure of city and embark on a journey to the distance. We immerse in relaxed weekends, and feel the reconnection between man and nature. Fresh S/S looks become more youthful with the help of Dandelion, Lint, Turmeric and Calla Green. Pussywillow Gray, Sesame, Dragonfly and Cashew blend functionalism with natural concepts, while Pristine and Gibraltar Sea balance the palette. Inspired by the culture of Yama, this palette features natural tones to find the undefinable self from possibilities, and rediscover the fusion of youth and nature.
Butterfly Effect in the Fashion Industry -- The Pattern Trend for Menswear
Butterfly elements prevail in the whole fashion industry, such as magazines, jewellery, makeup, accessories and filters. Many brands adopt butterfly elements in various ways, and menswear mainly mixes butterfly elements with letters.
Color Blocks -- The Pattern Trend for Menswear
Geometric color blocks have always been popular design elements. In terms of painting, the memory effect of chromatic colors are 3.5 times stronger than that of achromatic colors, which is the reason why chromatic colors are more attractive. As Da Vinci said, "If you want to make similar colors orderly and pleasing, pay attention to the order in which the sunlight is formed." Bright color blocks create a big color world which challenges our visual sensors. Color blocks are also statement-making in clothes.
Pleats and Decorations -- The Craft Trend for Women's Wedding Dresses
Pleats are the punchline of apparel design. As a common design element, pleats are combined with different materials and techniques. Layered pleats display the gorgeous aesthetics. Simple outlines, smooth lines and sculptural dramatic structures interpret the craftsmanship spirit and extreme romance via pleats and silhouettes. Details on the back are also underlined.
Linear Concerto -- The Pattern Trend for Menswear
Linear art is profound and lavish. Casual and free lines can sketch everything, draw the visual focus to enhance the aesthetic beauty and make a strong visual impact. Linear elements are a common form for business menswear to be simple yet elevated.
Floral Fashion -- The Pattern Trend for Menswear
The combination of flowers and letters displays the floral fashion. In the latest collections of Louis Vuitton, DIOR MEN, Givenchy and Burberry, flowers and letters are combined in different ways.
Beach Party -- The Silhouette Trend for Kids' Swimwear
The unstable society makes our life changeable, and S/S 2021 swimwear takes on various silhouettes. Swimwear is not just a functional item. Its lavish designs and silhouettes fully cater to people's pursuit of comfortable and free items. Swimwear is necessary for high summer.