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The Latest Offline News for Top Brands
Many pop-up stores have been opened for brand promotion. These temporary shops in commercial areas can effectively catch seasonal consumers in a short period of time.
Chinese Valentine's Day Collections of Top Brands
In celebration of Chinese Valentine's Day, almost all the top brands have released their limited collections. Each brand tells its own love story to interpret the brand value. And this report will demonstrate the collections of Dior, Gucci, Chanel, Louis Vuitton and Valentino.
Outerspace -- The Fast Response Pattern Trend for Womenswear
People always dream about the exploration of the unknown outerspace. With the development of era, the curiosity to space stimulates the bold description in film, TV drama and cartoon. And designers also draw inspiration from space element and have created plenty of chic futuristic patterns, which arouse public resonance and enrich daily looks.
Limited Memory of School -- PEACEBIRD X SHUSHU/TONG Capsule Collection
PEACEBIRD X SHUSHU/TONG capsule collection takes us to the afternoon school campus. Couples of girls are sharing their sweet stories. These naughty and lovely bowknots, gauze and pleats rebuild the structure and compose a dreamy romantic poem.
Aragaki Yui -- Preppy Style
International star Aragaki Yui and Hoshino Gen launched their marriage news through office before May 20. The preppy style image of Gakki in her well-known drama Sky of Love has affected many girls. This report will demonstrate the looks of preppy style through the introduction of key brands Philosophy di Lorenzo Serafini, Celine, and Thom Browne, and the clothing collocations of fashion bloggers.
The New Products of May 20th Collection
The coming May 20th is the Network Valentine's Day in China because the number 520 has the similar pronunciation as "I Love You" in Chinese. And red is the main melody of this sweet festival. Many top brands convey their understanding of May 20th through different ways of expression.
First Chinese Designer Prize -- Yu Prize
Creative Pioneer Forum came back with the collaboration of Shanghai Fashion Week and FHCM. This forum theme Unlimited Beauty attracted celebrities from fashion, art and luxury industries, and also fashion designers. Yu Prize, which aims at finding and supporting emerging Chinese designers, was set by the entrepreneur, philanthropist, artistic sponsor and the founder/CEO of Yu Holdings, Wendy Yu.
Star Endorsement is More Than Traffic
Influenced by the Xinjiang cotton boycott issue, star endorsement has also become a hot topic. The stars with huge followings provide brands with enormous benefits, so it is normal to invite celebrity for endorsement. With the development of network technology, the spreading speed of information is accelerated. The selection of star should be under consideration. Traffic is not the only factor, fitness, energization, and other properties are also important.
Will NFT Become The Future of Fashion?
The development of crypto currency has reached its new peak early this year. No matter the soaring of Bitcoin price recently or the rise of Elon Musk's Dogecoin, investment in the digital world has attracted unprecedented attention. And there is another hot topic, Crypto Art. And the rapid development of Crypto Art is because of the maturity of NFT(Non-Fungible Tokens) behind of it. And every NFT has its own digital identification, and this uniqueness extends endless possibilities for item exchanging. When you purchase NFT, you not only get the right to use items but also the most essential digital identification, which confirms the uniqueness of your original file.
Swaying Iris -- The Confirmation of Womenswear Pattern
Review our report Iris -- The Pattern Trend for Womenswear. Iris is the symbol of Kingdom of France, a sign of virtue and prosperity. Iris will be an important floral pattern in 2021, because its gorgeous colors and soft appearance perfectly show female beauty. Gucci S/S 2021 widely applies iris patterns on T-shirt and sweatshirt items, which confirms the accuracy of POP prediction. This report will provide more similar patterns for quick reaction and seasonal design, enriching the forms and techniques of patterns.
Colorful and Weird Fairy Tale
Sophie page, an artist from Massachusetts, is good at using clay, wood, natural fabrics and metallic yarn to create ceramics. Her artworks are always filled with flowers, grass and lovely kids. Every lovely yet colorful work of hers is like a fairy tale.
Delicate Rhinestones -- The Pattern Craft Trend for Menswear
With the raising attention among young generation, the multi-expression craft of street brands is the key direction of future garment design. Rhinestone crafted patterns enhance the style and quality of clothes. No matter the simple rhinestone craft, or combined pattern designs can accentuate a better lingering charm and quality of items. The integration of rhinestones and prints provides a visual effect through contrast colors. The visual distinction brought by various craft combinations endows the style with a profound feeling.
Daily Commute -- Clothing Collocation for Women's Jeans
Jeans include varied silhouettes such as the straight, the tapered and the wide-leg, embrace different body types and offer more possibilities via different styling. This season jeans are also favored by office ladies. Powerful lines highlight female social status. They are combined with other items for a new nonchalant look.
Key Pattern Trends for S/S 2021 Womenswear
On S/S 2021 catwalks, patterns from Burberry, Versace, Prada, Ports 1961 and Chloe catch our eyes and lead the future pattern trend. We analyze patterns from mega brands, thus forecasting future pattern trends.
Holiday of Bobos -- The Confirmation of Menswear Color Trend
Holiday of Bobos is one of S/S 2021 theme color trends released by POP in October 2019. it leads us to witness how Bobos start a discovery tour about holiday. Celandine and Beeswax exude the freedom of Bohemia. Tigerlily and Ketchup add an artistic touch to this palette. Pink Mist, Bluebird and Moss are exotic, while Mushroom, Reflecting Pond and Whitecap Gray embody dainty and reserved bourgeois. The journey for holiday is filled with relaxed colors, dramatic and calm. In the light-hearted afternoons and luminous evenings, Bobos explore holidays. From Celandine to Bluebird, the palette feels relaxed. Bobos blend Bourgeois qualities with free and artistic Bohemian style, bringing a fresh holiday to S/S 2021. As memory flashes back and time slows down, we embrace nature to enjoy vacation.
Urban Bystander -- The Confirmation of Womenswear Color Trend
Urban Bystander is one of S/S 2021 theme color trends released by POP. Neutrals are pretty inclusive thanks to their low saturation. This theme pairs natural neutrals like Bark, Pristine and Alabaster Gleam with dark neutrals such as Spiced Apple and Espresso, delivering a rational feel. Natural neutrals are trans-seasonal, catering to durability trend.
Excited Fascination -- The Confirmation of Womenswear Color Trend
The Garden of Eden is a paradise on earth. In the Book of Genesis, Jehovah created Adam, also created the woman Eve from a rib of Adam, and settled them in the garden. This theme is inspired by Eden. Orchid Petal, Lime Cream, Papaya Punch, Neptune Green and Tortoise Shell show summer vitality, while Pearled Ivory, Carrot Curl and Fuchsia Purple bring the temptation of the forbidden fruit. Glowing Eden brings delicacy and brilliance to S/S 2021 colors.
Urban Bystander -- The Confirmation of Menswear Color Trend
Urban Bystander, one of S/S 2021 theme color trends, depicts a cozy afternoon, noisy streets, bikes on roadside, giving an easeful vibe to this theme. Neutrals in low saturation like Evening Sand, Canton, Blue Fog and Alabaster Gleam penetrate the palette, and mix with emotional urban colors such as Gull, Prairie Sand, Navy Blazer and Plum Purple. Accents of Mykonos Blue and Deep Mahogany emphasize fashion and glamour. We enjoy the slight loneliness and find ourselves in the city. We are into the society, but still are calm urban bystanders.
Holiday of Bobos -- The Confirmation of Womenswear Color Trend
Holiday of Bobos is one of S/S 2021 theme color trends released by POP. Passionate and open colors correspond to S/S resort themes. Reddish orange tones are powerful and brighten the palette. Cold blue and purple hues echo bright warm tones, with neutral Whitecap Gray to transit naturally.
Belle Époque -- The Confirmation of Womenswear Color Trend
Belle Époque is one of S/S 2021 theme color trends released by POP. Customers are tired of stereotyped products of fast-paced, overly mechanical aesthetics, and long for something undiscovered, historic, storytelling and souled. It is a new trend for S/S 2021 womenswear to reinterpret classical decorations and bring delicacy and romance back. Influenced by maximalist aesthetics in Belle Epoque, unsalable deadstock and cheap basic fabrics are activated to create intricate looks, connecting the fantastic 19th century with the passionate 21st century.
Reversed Future -- The Confirmation of Womenswear Color Trend
Reversed Future is one of S/S 2021 theme color trends released by POP. It accentuates S/S 2021 retro futurism via virtual technology and digital colors. Metallic brights, streamer blue and multicolored space color by digital arts are key color trend of this theme. Sharp Green, as a decorative color, works with Zinnia to brighten the palette. Black, purple and other colds mitigates this palette.
Reversed Future -- The Confirmation of Menswear Color Trend
Reversed Future is one of S/S 2021 theme color trends released by POP in October 2019, presenting a parallel world that never happened. Retro futurism contributes to a palette that merges nostalgia and futurism. Technical Orange Tiger, Digital Multicolor, Bright Violet and Vivid Blue are basics, pairing with Purple Heather, Sharp Green and Lemonade. Anthracite, Star White and Limestone mitigate and add depth, exploring an unknown journey.
Immersive Weekend -- The Confirmation of Menswear Color Trend
Colors of Immersive Weekend lead us to escape from the pressure of city and embark on a journey to the distance. We immerse in relaxed weekends, and feel the reconnection between man and nature. Fresh S/S looks become more youthful with the help of Dandelion, Lint, Turmeric and Calla Green. Pussywillow Gray, Sesame, Dragonfly and Cashew blend functionalism with natural concepts, while Pristine and Gibraltar Sea balance the palette. Inspired by the culture of Yama, this palette features natural tones to find the undefinable self from possibilities, and rediscover the fusion of youth and nature.
Butterfly Effect in the Fashion Industry -- The Pattern Trend for Menswear
Butterfly elements prevail in the whole fashion industry, such as magazines, jewellery, makeup, accessories and filters. Many brands adopt butterfly elements in various ways, and menswear mainly mixes butterfly elements with letters.